Travelocity's Roaming Gnome Spotted at DFW International Airport
July 12 2004 - 8:00AM
PR Newswire (US)
Travelocity's Roaming Gnome Spotted at DFW International Airport
Globetrotting lawn ornament cultivating smiles for four weeks of
busy travel season DFW INTERNATIONAL AIRPORT, Texas, July 12
/PRNewswire/ -- DFW International Airport plays host to dozens of
icons of popular culture each year, but not many stay more than a
few hours. That changes today. The Roaming Gnome(SM), nicked from
the garden of his owner Bill last January and on a whirlwind travel
adventure booked on Travelocity(R) ever since, has been left at DFW
by his gnome-nappers and will be there for the next four weeks,
according to a note found with him. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040712/NYM059 ) DFW
passengers will have a chance to meet the charming, two-foot tall
character over the course of the next month as he will roam baggage
claim areas across DFW's four terminals and will ride Terminal Link
and Express parking vehicles with passengers. DFW has designated a
"Gnome Sitter" to be with The Roaming Gnome and travelers crossing
paths with them will have the opportunity to take home a vacation
photo with the gregarious-yet-silent statue and hear more about his
adventures from the Gnome Sitter. The Gnome and his Gnome-sitter
will distribute free DFW Airport Parking luggage tags to help
publicize the 30,000 convenient parking spaces located on Airport
grounds, and he will be the guest of honor at a special DFW Airport
employee family event later this month. By all accounts, DFW is the
first major airport to host the gnome. According to documentation
found on his base, The Roaming Gnome comes by way of several stops
including Virginia and Lihue, Kauai Island and Poipu Beach, Hawaii.
The Roaming Gnome, in fact, has already made history at DFW by
riding the Airport's SkyLink Automated People Mover, currently
testing for a February 2005 opening. The rotund, three-dimensional
character, who hails from Great Britain and sports a pointy red
hat, blue coat, and distinctive long, white beard, represents the
spirit of Travelocity travelers with his adventurous, enthusiastic
and fun-loving nature. "First and foremost, this is the kind of fun
we love to have with our passengers at DFW and summer time is the
perfect time to interject a little humor into this busy flying
season," says Joe Lopano, executive vice president of marketing and
revenue planning at DFW. "It also gives us a chance to work with a
very respected travel company and North Texas business to inform
the traveling public of all the options they have to reach most
anywhere in the world from our Airport." Travelocity's Roaming
Gnome has become a well-known media star, featured in a variety of
national outlets. In the ads, The Roaming Gnome writes to his owner
Bill, telling of his experiences while traveling, including cliff
diving in Mexico, skiing the winter slopes, enjoying a stinky wedge
of cheese in Quebec and flying -- complete with eye covers. "The
adventures of The Roaming Gnome continue," said Jeff Glueck, chief
marketing officer for Travelocity. "We are thrilled to collaborate
with DFW International Airport to give summer travelers a reason to
smile. For us, the Roaming Gnome represents the joy of travel and
expanding horizons, and so we hope travelers look for him and take
a home a snapshot memento for their friends and family." About
Travelocity Travelocity's industry-leading technology and
straight-talking, honest information help travelers take more
rewarding and affordable trips. With 44 million registered users
and booking nearly $4 billion of travel in 2003, Travelocity
negotiates thousands of low-priced deals with the world's most
reputable travel providers -- top airlines, hotels, car rental
companies, cruise lines, and other destination attractions and
services. Additionally, Travelocity offers deeply-discounted rates
for weekend getaways and dynamic packages through its Last Minute
Deals and TotalTrip(SM) shopping engines, and provides customer
service support over the phone 24 hours a day. Based in Southlake,
Texas, Travelocity also operates Travelocity Business for corporate
customers, powers international travel Web sites in eight
languages, and has been recognized for its consumer advocacy and
global leadership in online travel. More information about
Travelocity is available at http://www.travelocity.com/.
Travelocity is owned by Sabre Holdings Corporation (NYSE:TSG), a
world leader in travel commerce. More information about Sabre
Holdings is available at http://www.sabre-holdings.com/. About DFW
International Airport Located halfway between the cities of Dallas
and Fort Worth, Texas, DFW International Airport is the world's
third busiest, serving 57 million passengers a year. Offering
nearly 2,000 flights daily, DFW Airport provides nonstop service to
136 domestic and 32 international destinations worldwide. For the
latest news, real-time flight information, parking availability or
further details regarding the many services provided at DFW
International Airport log on to http://www.dfwairport.com/.
http://www.newscom.com/cgi-bin/prnh/20040712/NYM059
http://photoarchive.ap.org/ DATASOURCE: DFW International Airport
CONTACT: Ken Capps, vice president public affairs of DFW,
+1-972-574-8080, or Web site: http://www.dfwairport.com/
http://www.travelocity.com/ http://www.sabre-holdings.com/
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