Introducing
Voortman® holiday wafers and cookies,
now on shelves across the U.S. and Canada
BURLINGTON, ON, Oct. 18,
2022 /PRNewswire/ -- Voortman®, the No. 1
crème wafer brand and No. 3 better-for-you cookie brand in
the United States*, is ringing in
the winter season with the launch of holiday-inspired snacks –
wafers and cookies made with certain real ingredients. The
signature seasonal treats, including two new flavors, are rolling
out across the United States and
Canada and will be available in
stores for a limited time.
Voortman limited-time items hitting U.S. store shelves this
holiday season are:
- NEW Candy Cane Flavored Wafers: Cool peppermint-flavored
crème meets crisp wafer layers in a 10.6-ounce package.
- NEW Eggnog Flavored Wafers: Baked with real nutmeg, this
classic holiday beverage inspired snack has a rich and creamy
flavor in a 10.6-ounce package.
- Chocolate Mint Flavored Wafers: Crisp wafers sandwiched
between refreshing mint chocolate-flavored crème in a 10.6-ounce
package.
- Gingerbread Cookies: A holiday classic, baked with the
warm spiciness of real ginger and topped with red sugar in a
10.6-ounce package.
- Holiday Treats: Shortbread cookies in various holiday
shapes sprinkled with red and green sugar in a 10.6-ounce
package.
- Holiday Gingerbread Cookies: Gingerbread-shaped cookies
baked with the warm spiciness of real ginger and topped with red
sugar in a 12.3-ounce stand-up bag.
- Assorted Festive Cookies: Snowman-, star- and
tree-shaped shortbread cookies sprinkled with red, white and green
sugar in a 12.3-ounce stand-up bag.
"As the holidays approach, consumers crave delicious, festive
flavors," said Adam Lisook, general
manager of Voortman Bakery. "We're excited to launch these
limited-edition wafers and cookies that were inspired by classic
holiday flavors like gingerbread, candy canes and eggnog. Finding
the perfect gift for friends and family can be tough, but choosing
what to treat yourself to doesn't have to be."
Baked with real mint, ginger, almonds or other ingredients,
these holiday snacks are made without high-fructose corn syrup,
artificial colors or artificial flavors. The wafers have a light,
crispy texture and creamy filling, while the cookies are crispy and
crunchy – just like the everyday Voortman wafers and cookies.
To find a retailer near you, visit the store locator at
Voortman.com/where-to-buy.
About Voortman Cookies
The Voortman®
lineup features more than 80 varieties of sugar-free and mainline
cookies and wafers. Since its founding in 1951 in Ontario, Canada, Voortman Cookies Limited has
had an uncompromising focus on quality and delicious ingredients in
all its products and never uses artificial colors, artificial
flavors, high-fructose corn syrup or trans fat in any cookies. For
more information about Voortman Bakery, please visit voortman.com.
Follow Voortman on Facebook @Voortman_Cookies and on Instagram
@Voortman_Cookies.
About Hostess Brands, Inc.
Hostess Brands, Inc.
(NASDAQ: TWNK) is a snacking powerhouse with a portfolio of iconic
brands and a mission to inspire moments of joy by putting our heart
into everything we do. Hostess Brands is proud to make America's
No. 1 cupcake, mini donut and sugar-free cookie brands. With sales
exceeding $1.1 billion and
employing approximately 2,600 dedicated team members, Hostess
Brands produces new and classic snacks, including
Hostess® Donettes®,
Twinkies®, CupCakes, Ding Dongs® and
Zingers®, as well as a variety of
Voortman® cookies and wafers. For more information
about Hostess Brands, please visit hostessbrands.com.
*Based on independent retail sales data.
Media Contact
Cindy
Dempski
602-400-6284
cindy.dempski@clynch.com
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SOURCE Hostess Brands