US Airways' GoFares Team Gets Ready to Tell People Where to Go
June 23 2004 - 5:15PM
PR Newswire (US)
US Airways' GoFares Team Gets Ready to Tell People Where to Go
Travel Package Giveaways Are the Next Wave to Follow Up on
Approximately 100,000 Meals and Gifts Already Given Away to
Washingtonians ARLINGTON, Va., June 23 /PRNewswire-FirstCall/ --
The bright yellow bus and Hummer SUV emblazoned with "GoFares" and
filled with bright yellow-clad US Airways employees emblazoned with
"GoFares" have been spotted on the streets of greater Washington
for a week now, handing out almost 10,000 Krispy Kreme donuts,
20,000 boxes of mints, 50,000 luggage tags, and thousands of meals,
hot dogs, ice cream bars, hats and T-shirts. But now the stakes are
getting higher, with travel packages up for grabs to the first
person who spots Seth, "The Go Fares Guy" in a series of
appearances on Thursday and Friday. The "GoFares" giveaway is part
of a nine-day awareness campaign to tell Washington-area customers
about US Airways' new everyday low GoFares(R). US Airways employees
have been spotted throughout the region handing out gifts,
purchasing buckets of golf balls and area driving ranges, buying
hundreds of car washes, and treating gas station customers to free
fill-ups. Seth, "The GoFares Guy," will be in popular locations on
Thursday and Friday with packages of four US Airways tickets to go
to the first person to spot him and declare, "I love US Airways'
unbelievably low GoFares!" Seth is easy to spot, as he has vibrant
yellow (and we mean yellow) hair. For extra help in finding Seth,
visit usairways.com/seth for more details, including Seth's
picture. To be eligible to win four US Airways tickets, find Seth
during the following times and locations: Thursday, June 24 Noon-1
p.m. - Downtown, somewhere on 19th Street, N.W., between H and M
Streets 9 p.m.-10 p.m. - Georgetown, somewhere on either Wisconsin
Avenue or M Street Friday, June 25 Noon-1 p.m. - Old Town
Alexandria, somewhere on King Street 9 p.m.-10 p.m. - Adams Morgan,
somewhere on 18th Street GoFares offer Washington, D.C.-area
travelers simplified and permanent fares up to 74 percent lower
than before, for travel on 22 initial routes from Ronald Reagan
Washington National and Washington Dulles International airports.
Over 100 US Airways employees, including Seth, are performing
"unbelievable" acts of kindness as part of a nine-day campaign to
tell Washingtonians about their new, permanent local GoFares. For
more information or to book GoFares, visit usairways.com/gofares.
DATASOURCE: US Airways CONTACT: David Castelveter of US Airways,
+1-703-872-5100 Web site: http://www.usairways.com/seth
http://www.usairways.com/gofares http://www.usairways.com/
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