ULTE Ultimate Electronics (MM)

Ultimate Electronics Announces Appointments of Two Senior Vice Presidents And One Vice President DENVER, Jan. 6 /PRNewswire-FirstCall/ -- Ultimate Electronics, Inc. , a leading specialty retailer in home entertainment and consumer electronics, today announced the appointments of Jim Pearse as senior vice president of marketing and merchandising, Gerry Demple as senior vice president of repair and installation services, and Steve Connell as vice president of information technology. Jim Pearse has been with the company since 1993 and most recently served as its vice president of marketing. In his new position of senior vice president of marketing and merchandising, Pearse will be responsible for developing the company's marketing and merchandising strategies and designing procedures to implement such strategies. Pearse will also be responsible for prioritizing the company's merchandising and marketing objectives and opportunities. In addition, he will focus the company's marketing and merchandising teams on effective product selection, managing vendor relations and communicating marketing initiatives. Gerry Demple has been with Ultimate Electronics since 1978 and most recently served as vice president of installation services. As the new senior vice president of repair and installation services, Demple will be responsible for Ultimate Electronics' repair service operations in addition to the company's home and car installation services and builder services division. He will also be responsible for managing the growth opportunities available in these areas of the company's business and for building synergies between the departments to better serve Ultimate Electronics' customers. Steve Connell joined Ultimate Electronics in 2002 as the company's director of information development after leaving his position as manager of Oracle(R) integration at Tomax Technologies, our point-of-sale partner. In his new role as vice president of information technology, Connell will oversee the execution of our long-range information systems needs as well as the stabilization of our new management information system. He will also champion the "fix it at source" approach to data accuracy and provide clear and consistent communication of strategies and objectives to the executive management team. "We are very pleased with the promotions of Jim, Gerry and Steve and look forward to having them align business goals with organizational capabilities," said Dave Workman, president and chief executive officer of Ultimate Electronics. "We consider their leadership skills and years of experience in their respective areas extremely valuable to the company as it positions itself for future growth." About Ultimate Electronics Ultimate Electronics, Inc. (NASDAQ:ULTE) is a leading specialty retailer of home entertainment and consumer electronics products in 14 states. The company operates 65 stores, including 54 stores in Arizona, Idaho, Illinois, Iowa, Kansas, Minnesota, Missouri, Nevada, New Mexico, Oklahoma, South Dakota, Texas and Utah under the trade name Ultimate Electronics(R), and 11 stores in Colorado under the trade name SoundTrack(R). In addition, the company operates Fast Trak, Inc., an independent electronics repair company based in Colorado and a wholly owned subsidiary of Ultimate Electronics. For further information, please contact Amy Komatz, Corporate Communications Director of Ultimate Electronics, Inc., +1-303-801-4325. DATASOURCE: Ultimate Electronics, Inc. CONTACT: Amy Komatz, Corporate Communications Director of Ultimate Electronics, Inc., +1-303-801-4325 Web site: http://www.ultimateelectronics.com/ Company News On-Call: http://www.prnewswire.com/comp/877054.html

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