Upland Introduces New Relationship and Insight Mapping Technology for B2B Sales Organizations
August 15 2023 - 9:05AM
Business Wire
Altify Insights Drives Revenue by Demystifying
Complex Buying Groups and Unlocking Key Business Drivers
Upland Software, Inc. (Nasdaq: UPLD) introduces Altify Insights,
a first-to-market solution designed to reduce sales cycles and
increase win rates for B2B sales organizations. With Altify
Insights, sellers can visualize who key decision makers are,
actualize effective relationship strategies, and leverage powerful
out-of-the-box templates to engage prospects and surface key buyer
insights, all natively within Salesforce.
“In today’s difficult business landscape, with hard to-source
pipeline and slipped deals, it has never been more vital for
sellers to understand who matters most in deal cycles and how to
solve their challenges,” said Nigel Cullington, VP of Marketing for
Sales Effectiveness solutions at Upland. “Altify Insights is the
very first solution of its kind available on the market that gives
sellers everything they need to nurture customer relationships that
drive revenue.”
Altify Insights includes two core capabilities: Relationship Map
and Insight Map. When combined, these powerful capabilities enable
sales teams to:
- Generate insights to focus on winnable deals. Identify
key decision makers and business problems, enable greater
visibility, and create strategic opportunity plans to guide sellers
toward closing.
- Get Salesforce-native software seamless value. Guide
sellers with contextual actions, insights, and best practices
within Salesforce.
- Align your extended revenue team. Unite sales,
marketing, and customer success with a single customer view to
enable better collaboration, uncover gaps, and grow revenue.
“Having a physical insight map was a game changer that I could
bring into my discussions with customers that explicitly showed how
I saw their business,” said Todd Adair, Southeast Zone Commercial
Manager at GE Healthcare. “I went from sitting across the table
from my customer to being on their side, working together.”
“To be successful, sellers must be able to articulate all the
key drivers influencing the companies within their territory or for
a specific client,” said Billy Martin, Senior Director, Strategic
Programs and Leadership Development at Medidata Solutions. “Having
relationship and insight maps is critical to their success. When
sellers devote their time to building insights, they reap massive
benefits.”
Altify Insights is a powerful addition to Altify’s suite of
sales solutions, which improves the seller’s ability to combine
innovative technology with expert strategy and methodology for
account planning, opportunity management, and more.
Built on the Salesforce platform, Altify Insights is now
available on AppExchange.
To see the power of Altify Insights firsthand, check out this
free interactive demo.
About Upland Software
Upland helps global businesses accelerate digital transformation
with a powerful cloud software library that provides choice,
flexibility, and value. Our growing library of products delivers
the "last mile" plug-in processes, reporting, and job specific
workflows that major cloud platforms and homegrown systems don’t
provide. We focus on specific business challenges and support every
corner of the organization, operating at scale and delivering quick
time to value for our ~1,800 enterprise customers. To learn more,
visit www.uplandsoftware.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230815351391/en/
Tiffany Young media@uplandsoftware.com
Upland Software (NASDAQ:UPLD)
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