VEON Elevates its Youth Offering Through Banglalink’s AI-Powered Lifestyle App RYZE
November 11 2024 - 1:00AM
Amsterdam, Dubai and Dhaka - 11 November 2024: VEON
Ltd. (Nasdaq: VEON, Euronext Amsterdam: VEON), a global digital
operator, announces that Banglalink, its digital operator in
Bangladesh, has launched RYZE, a comprehensive digital lifestyle
app tailored to engage Bangladesh’s emerging generation featuring
AI-powered personalization.
Over 48% of Bangladesh’s 175 million people are
under the age of 25, according to the Bangladesh Bureau of
Statistics. As a digital operator providing mobile connectivity and
a portfolio of connected digital services, Banglalink recognises
this untapped potential and has launched RYZE as an
all-encompassing package designed to facilitate the digital
lifestyles of young Bangladeshis.
RYZE is available to all mobile users across any
network. It includes a prepaid package powered by AI recommendation
tools that offers resources for skill development, highly
personalised entertainment packages and tailored loyalty and
rewards packages.
"RYZE exemplifies our commitment to empowering
the youthful communities we serve through seamless digital
solutions that meet the unique needs of the next generation,”
explains Erik Aas, CEO of Banglalink. “By integrating
AI-driven features, RYZE delivers a comprehensive lifestyle
experience from skill development to entertainment ensuring it
resonates with the digital-first generation. At Banglalink we are
proud to continually champion digital inclusion and provide the
foundations for dynamic, digital led economic growth.”
RYZE’s launch sees it join the growing roster of
VEON’s digital-first lifestyle apps. ROX in Pakistan, IZI in
Kazakhstan and Kyrgyzstan, as well as OQ in Uzbekistan are all
pioneering digital-first brands that supports VEON’s online
services strategy across the frontier markets where it
operates.
Through its digital operators, VEON Group offers
a variety of products and initiatives across entertainment,
financial services, digital health and education. VEON’s Digital
Operators serve 160 million connectivity customers and a total base
of 110 million total monthly active users across its proprietary
digital products and services such as Toffee, Tamasha, BeeTV,
KyivstarTV, Simosa, myBL, JazzCash, Simply, Izi, BeeCloud and
Helsi. In the first half of 2024, direct revenues from digital
services represented more than 10% of VEON Group’s total
revenues.
About Banglalink:Banglalink is one of the
leading digital communications service providers in Bangladesh. As
of August 2024, Banglalink serves 41.3 million mobile subscribers
and 20.8 million digital subscribers every month transforming lives
through technology. Banglalink’s digital offerings include Toffee,
the country’s leading digital entertainment platform and
MyBanglalink, a pioneering super app. For more information visit:
https://www.banglalink.net
About VEONVEON is a digital operator that
provides converged connectivity and digital services to nearly 160
million customers. Operating across six countries that are
home to more than 7% of the world’s population, VEON is
transforming lives through technology-driven services that empower
individuals and drive economic growth. VEON is listed on
NASDAQ and Euronext. For more information
visit: www.veon.com
Disclaimer This release contains
“forward-looking statements”, as the phrase is defined in Section
27A of the U.S. Securities Act of 1933, as amended, and Section 21E
of the U.S. Securities Exchange Act of 1934, as amended.
Forward-looking statements are not historical facts, and include
statements relating to, among other things, VEON’s digital
products, commercial plans and partnerships. Forward-looking
statements are inherently subject to risks and uncertainties, many
of which VEON cannot predict with accuracy and some of which VEON
might not even anticipate. The forward-looking statements contained
in this release speak only as of the date of this release. VEON
does not undertake to publicly update, except as required by U.S.
federal securities laws, any forward-looking statement to reflect
events or circumstances after such dates or to reflect the
occurrence of unanticipated events.
Contact Information VEON Hande
Asik Group Director of Communicationspr@veon.com
MHP Group Julian Tanner Julian.tanner@mhpgroup.com
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