MEDIA ADVISORY: Broadcast Media Has a Measurement Issue; Can AI Solve It?
April 02 2024 - 7:00AM
Business Wire
Upcoming Veritone and The Center for Sales
Strategy webinar to explore how AI is demonstrating campaign
performance and creating meaningful revenue opportunities
Veritone, Inc:
WHAT:
Veritone, Inc. (NASDAQ: VERI), a leader in designing
human-centered AI solutions, and The Center for Sales Strategy, a
sales performance consulting company, are producing a new webinar,
“An Exclusive Debrief: Using AI to Solve Broadcast Media’s
Measurement Issue.” The webinar will feature a thought-provoking
discussion where advertising industry experts Paul Cramer and
Stephanie Callihan explore the issues facing radio and television
broadcast media, specifically around measuring advertising campaign
success.
The webinar will explore how broadcast advertising is
reaffirming its timeless influence and relevance with the emergence
of intelligent technologies that watch, listen and count brand
exposures and audience size within radio and TV programs. Attendees
will learn how AI is being used to demonstrate proof of performance
and measure ad lift while also creating revenue opportunities for
broadcast media across three areas:
- Advertising and content intelligence
- Attribution
- Archive monetization
WHY:
While performance data is critical for both digital and
broadcast media advertising campaigns, the playing field is uneven,
with digital advertising more apt to garner these data insights.
But with AI, broadcast media now have a pathway toward helping them
better demonstrate metrics of success including added value,
over-delivery and web-lift that is directly attributable to ad
spending on broadcast media. These metrics are helping broadcasters
achieve demonstrable revenue gains from obtaining a larger share of
spend to reduced advertiser churn.
WHO:
- Paul Cramer, Managing Director, Media and Broadcast, Veritone
- Stephanie Callihan, Senior Business Development Lead, The Center
for Sales Strategy
WHERE:
To register,
https://unlock.veritone.com/webinar-ai-solves-broadcast-meas-issues
WHEN:
Thursday, April 11, 2024 at 2:00 p.m. ET
Safe Harbor Statement
This news release contains forward-looking statements. Without
limiting the generality of the foregoing, words such as “may,”
“will,” “expect,” “believe,” “anticipate,” “intend,” “could,”
“estimate” or “continue” or the negative or other variations
thereof or comparable terminology are intended to identify
forward-looking statements. In addition, any statements that refer
to expectations, projections or other characterizations of future
events or circumstances are forward-looking statements. Assumptions
relating to the foregoing involve judgments and risks with respect
to various matters which are difficult or impossible to predict
accurately and many of which are beyond the control of Veritone.
Certain of such judgments and risks are discussed in Veritone’s SEC
filings. Although Veritone believes that the assumptions underlying
the forward-looking statements are reasonable, any of the
assumptions could prove inaccurate and, therefore, there can be no
assurance that the results contemplated in forward-looking
statements will be realized. In light of the significant
uncertainties inherent in the forward-looking information included
herein, the inclusion of such information should not be regarded as
a representation by Veritone or any other person that their
objectives or plans will be achieved. Veritone undertakes no
obligation to revise the forward-looking statements contained
herein to reflect events or circumstances after the date hereof or
to reflect the occurrence of unanticipated events.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240402780840/en/
Valerie Christopherson or Lora Metzner Global Results Comms
(GRC) +1 949 608 0276 Veritone@globalresultspr.com
Sarah Rich Veritone srich@veritone.com
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