Village Farms Fresh Produce Gives Back to Texan Veteran with Military Makeover
November 17 2023 - 8:30AM
Village Farms Fresh Produce (“Village Farms Fresh”), a wholly owned
subsidiary of Village Farms International (NASDAQ: VFF) is pleased
to announce its partnership with Season 36 of
Military
Makeover by Montel Williams in support of a Texas-based
U.S. Army veteran. Village Farms Fresh has a long and proud history
of giving back to, and investing in, Texan communities and
supporting local veterans.
Village Farms Fresh partnered with Military Makeover in the
renovation of U.S. Army veteran Carlos Colón-Ruiz’s Arlington,
Texas home. During Colón-Ruiz’s military career, he was deployed to
Afghanistan where he suffered serious injuries in the line duty. He
was awarded the prestigious Purple Heart by President George W.
Bush and received an Infantry Badge and Army Commendations
medal.
“Village Farms Fresh is privileged to partner with Military
Makeover and Infantry Sergeant Colon-Ruiz, as a small gesture to
acknowledge this outstanding veteran’s personal sacrifice. Our
company has deep roots in Texas, and our team was deeply inspired
to help with this surprise home renovation,” said Michael DeGiglio,
President & CEO of Village Farms International, and a U.S. Navy
veteran.
“It was an absolute pleasure working with Michael and his entire
team at Village Farms Fresh. Their support of our show helps us
provide these life changing makeovers for our deserving Veterans
and we’re grateful to have had them on Military Makeover,” said
Scott Moss, President & EVP of Programming for Military
Makeover and BrandStar Entertainment.
Members of the Village Farms Fresh team, including two veterans,
volunteered onsite to help with the renovation, in addition to the
company’s financial support. Brandon Jamison, Director of Quality
Assurance for the company and an Army veteran who served in Iraq,
noted, “The military taught me a work ethic and a need for a sense
of mission completion. Village Farms Fresh giving back to those
that are deserving and have made sacrifices for our country is
something I am proud to be a part of.”
During Episode 2, DeGiglio discusses Village Farms Fresh’s
heritage as a long-standing continuously owned tomato greenhouse
grower, as well as the largest tomato producer in the great state
of Texas with show co-host Art Edmonds. The episode highlights a
local chef cooking up a Texas style barbecue in the backyard of the
veteran’s home featuring Village Fresh products. The link to view
the episode is:
https://militarymakeover.tv/village-farms-texas-style-bbq-at-the-home.
To learn more about Village Fresh and its products visit
www.villagefarmfresh.com.
About Military Makeover with
Montel®
A BrandStar Original, is America’s leading branded reality TV
show that offers hope and a helping hand here on the home front to
members of our military and their loved ones. A veteran of both the
Marine Corps and the Navy, talk show legend and military advocate
Montel Williams, who creatively co-produces the show along with a
colorful cast that seeks to transform the homes and lives of
military families across the country. The cast includes co-hosts
Art Edmonds and designer Jennifer Bertrand. This special series
enlists caring companies of all sizes as well as non-profits and
the local community. Military Makeover airs on Lifetime® and on the
American Forces Network which serves American servicemen and women,
Department of Defense and other U.S. government civilians and their
families stationed at bases overseas, as well as U.S. Navy ships at
sea. Help starts at home for veterans on Military Makeover. Join us
as our makeover team engages to change the living situation – and
the lives – of these deserving families.
About BrandStar
We’re matchmakers; connecting People to Brands to Do Life
Better. BrandStar has unparalleled experience in creating
customized educational content for brands with laser targeted
extensive distribution through their multi-channel network
ecosystem and methodology. From Original television programming on
Lifetime, BrandStar.tv, social media, digital
marketing, to media management and PR; BrandStar helps brands
connect with the right consumer, at the right time, with the right
message, through all the right channels.
About Village Farms Fresh
Village Farms Fresh is one of the largest growers, marketers,
and distributors of premium-quality, greenhouse-grown fruits, and
vegetables in North America. The food the company’s farmers grow
are all harvested by hand from environmentally friendly, soil-less,
glass greenhouses daily while utilizing the highest level of food
safety standards available. The Village Farms Greenhouse Grown®
brand of fruits and vegetables are marketed and distributed
primarily to local retail grocers and dedicated fresh food
distributors throughout the United States and Canada. Since its
inception, Village Farms Fresh has been guided by sustainability
principles that enable the company to grow food 365 days a year
that not only feeds the growing population but is healthier for
people and the planet. Village Farms is Good for the Earth® and
good for you. Good for the Earth® and Garden Fresh Flavor® are not
only taglines for the company but the value proposition Village
Farms Fresh lives by. And this is why it Takes a Village® to
deliver on this promise.
Media Contact
Helen Aquino Director Brand Marketing &
Communicationshaquino@villagefarms.com
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