New Vital Farms Campaign Celebrates Game Changers on Every Field
June 20 2024 - 9:29AM
With all eyes on women’s sports in recent months, Vital Farms
(Nasdaq: VITL), a Certified B Corporation that offers a range of
ethically produced foods nationwide, has launched a new campaign
celebrating game changers on every field who are vital to business.
The new campaign spots, titled “Early Birds,” celebrate
incredible women who are changing the game on every field,
connecting the hard work that Vital Farms’ more than 300 family
farmers do every day with athletes who are raising the standards on
their own field. Directed by award-winning filmmaker Sarah
Chatfield, “Early Birds” follows athletes and farmers as they start
their day, perfecting their craft, raising the standards and
choosing progress over easy, brought to life through a series of
match cuts. Featured in the spots are two real-life Vital Farms
farmers, Katie and Lachelle.
"Vital Farms has always been committed to raising the standards,
and we recognize a shared work ethic, discipline and pursuit of
progress between our farmers and the athletes who are operating at
the top of their game,” said Kathryn McKeon, Vital Farms Chief
Marketing Officer. “We’re excited to join the growing and overdue
conversation around women’s sports, and we tip our cap to the
badass women we see every day on the field, on our farms, within
our crew, on our board and across our stakeholder community, not to
mention our own girls on grass – our hens.”
The new creative by GUT Miami in partnership with Dentsu X will
appear across linear TV and streaming ad units during National
Women’s Soccer League matches, the Ladies Professional Golf
Association Tour and ladies tennis (singles and doubles) through
November 2024, in addition to media sponsorships during select NWSL
matches and LPGA tournaments. The campaign will also show up
through TikTok, Instagram and Snapchat.
To encourage more fans across the country to tune in, Vital
Farms is amplifying some of the most exciting match-ups taking
place this summer and hosting brunch watch parties for fans to
enjoy while enjoying limited-time menu offerings featuring Vital
Farms eggs. In July, tennis fans can indulge in a “Vital Farms Full
English Breakfast” at participating Chicken N Pickle locations
across the country while cheering on the ladies’ singles and
doubles finalists. And, for golf fans, select Hopdoddy Burger Bar
locations will host the “Vital Farms Early Birdie Brunch” during
the AIG Women’s Open starring the Rise and Shine Burger, whose MVP
is a Vital Farms sunny egg.
Vital Farms’ most recent ad activation, “Farmer Pause”
celebrated the hard work of the more than 300 family farmers that
produce our eggs with pause ad units across premium streaming
services during the holiday season, reminding consumers that
farmers don’t get to pause. Even during the holidays.
ABOUT VITAL FARMS Vital Farms (Nasdaq: VITL) is
a Certified B Corporation that offers a range of ethically produced
foods nationwide. Started on a single farm in Austin, Texas, in
2007, Vital Farms is now a national consumer brand that works with
over 300 family farms and is the leading U.S. brand of
pasture-raised eggs by retail dollar sales. Vital Farms’ ethics are
exemplified by its focus on the humane treatment of farm animals
and sustainable farming practices. In addition, as a Delaware
public benefit corporation, Vital Farms prioritizes the long-term
benefits of each of its stakeholders, including farmers and
suppliers, customers and consumers, communities and the
environment, and crew members and stockholders. Vital Farms’
products, including shell eggs, butter, hard-boiled eggs, and
liquid whole eggs, are sold in approximately 24,000 stores
nationwide. Vital Farms pasture-raised eggs can also be found on
menus at hundreds of foodservice operators across the country. For
more information, visit https://vitalfarms.com/.
CONTACT: Media: Rob Discher
Rob.Discher@vitalfarms.com
Investors: Anthony Bucalo
Anthony.Bucalo@vitalfarms.com
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