Anghami Snatches Mary Ghobrial, Ex-Amazon Director Marketplace Expansion & Ex-CCO of SOUQ.com To Be New Chief Operating and Strategy Officer
September 28 2021 - 9:01AM
Anghami (“Anghami” or the “Company”) today announced the
appointment of Mary Ghobrial, Ex-Amazon Director Marketplace
Expansion & Ex-CCO of SOUQ.com, to be the Company’s new Chief
Operating and Strategy Officer. Ghobrial has over twenty-five
years’ experience in building brands from source to leading
positions. Throughout her career, Ghobrial has developed many new
products within various sectors including fast-moving consumer
goods, entertainment and online shopping.
“As Anghami prepares for listing on NASDAQ in
the fourth quarter of 2021, we are happy to raise the bar with a
hire like Ghobrial who will help us to scale and will bring many of
the Amazon leadership skills. What is unique about her is that she
also has the experience of a startup like SOUQ.com while being an
extremely creative tech leader”, says Elie Habib, CTO and
Co-Founder of Anghami.
With Amazon, Ghobrial was leading the
fastest-growing initiative enabling Global Selling Partners to sell
across the MENA region, contributing to millions of new selections
to the customers in MENA. She also led the 3P business for Saudi
Arabia, the largest marketplace in MENA. During her time with
SOUQ.com as Chief Commercial Officer, Ghobrial initiated and built
the regional retail across categories, all tier one vendors,
advertising sales, peak events and brand marketing. She was
instrumental in creating many of the events SOUQ.com became
synonymous with in the region, including White Friday and Singles
Day. In 2017, Amazon acquired SOUQ.com in a landmark acquisition.
At the time, SOUQ.com was present in three countries, United Arab
Emirates (UAE), Kingdom of Saudi Arabia (KSA) and Egypt.
Prior to Amazon, Ghobrial led Business
Development for Prodea systems with leading telcos in MENA, Turkey,
Asia and Africa. Her principal role was negotiating with all major
studios in Hollywood, Bollywood and the Arab world for the digital
on demand rights for all new movies and original programming. She
also helped build the Showtime brand equity across the region,
leading the company’s advertising strategy and new product
development. Ghobrial started her career with Procter and Gamble,
launching global brands in Egypt from new product development,
consumer insights, concept tests, pricing, packaging and brand
building, to leading market shares.
“I am so happy to be back to the entertainment
world, but more importantly to be part of building this amazing
Arabic strong brand and scaling it further,” commented
Ghobrial.
Mary holds a Master's degree in Strategy and
International Business from The Business School, City University
U.K. and an Online Marketing degree from London Business
School.
Earlier on August, 3 2021, Vistas Media
Acquisition Company Inc. (NASDAQ:VMAC) and Anghami announced the
submission of a confidential Draft Registration Statement on Form
F-4 to the U.S. Securities and Exchange Commission with respect to
their proposed business combination. The business combination is
subject to customary closing conditions, including the approval of
VMAC’s stockholders, and is expected to be consummated in the
fourth quarter of 2021. Upon the closing of the business
combination, the Company will operate under the Anghami name and is
expected to be listed on NASDAQ trading under the new symbol
“ANGH”. For more information about the transaction, please visit
https://vmac.media/.
About Vistas Media Acquisition Company
Inc.VMAC is a blank check company, also commonly referred
to as a Special Purpose Acquisition Company, or SPAC, formed for
the purpose of effecting a merger, share exchange, asset
acquisition, share purchase, reorganization or similar business
combination with one or more businesses or entities in the Global
Media and Entertainment sector. To learn more about Vistas Media
Acquisition Company Inc., please visit https://vmac.media.
About AnghamiAnghami is the
leading digital music entertainment technology platform in the
Middle East and North Africa, with the largest catalog comprising
more than 57 million songs available for more than 70 million
users. When it launched in 2012, Anghami was the first
music-streaming platform in MENA. In digitizing the region’s music,
it has become the best-known and best-loved brand in music
streaming in MENA. Today, Anghami features licensed content from
leading Arabic labels, independent artists and distributors.
Anghami also features music from the major International labels
such as Universal, Sony, Warner and is continuously licensing new
content. Headquartered in Abu Dhabi, it has offices in Beirut,
Dubai, Cairo and Riyadh and operates in 16 countries across MENA.
It is the only service available in English, Arabic and French, and
remains close to its customer base, not only thanks to its
pan-regional presence but also via the 56 million user data points
it generates every day. To learn more about Anghami, please visit
www.anghami.com.
Contacts:
VMAC:F. Jacob Cherian, CEO+1 212-
859-3525fjc@vmac.media
ICR:Ashley DeSimone / Brett Milotte,
ICRAshley.desimone@icrinc.com / Brett.milotte@icrinc.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/31bf0bcc-2f18-45da-887c-a1ff765c750f
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