Versus Systems to Allow Alcohol-Related Advertising Beginning in July
April 22 2021 - 7:00AM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
(FRANKFURT: BMVB) today announced that its proprietary
second-screen engagement platform will include alcohol-related
products, promotions and even prizing in some circumstances as part
of Versus’s “Dynamic Regulatory Compliance” engine beginning in
July of this year, aiming to capture a portion of the
multibillion-dollar annual alcohol advertising market1.
Versus Systems has multiple granted patents
around what Versus refers to as Dynamic Regulatory Compliance,
which deals with how the Versus ad platform uses geotargeting,
geofencing, age-gating, and other techniques to manage legal and
regulatory issues for various forms of advertising, rewards, and
prizing that can vary state-by-state and country-by-country.
“Alcohol-related advertising is one of the
largest and also most closely-watched categories of ads - not only
online but also in streaming, OTT, and broadcast media,” said
Matthew Pierce, founder and CEO of Versus. “Managed effectively,
and targeted correctly, this category can help unlock a portion of
the more than one trillion dollars that is spent on alcohol
worldwide each year2. Versus’ new XEO platform for streaming and
live events in the US will soon be able to use programmatic inputs
to include guidance obtained from each state’s Department of
Alcoholic Beverage Control – managing the regulatory issues while
also giving fans, audiences and our partner brands a great
interactive media experience.”
About Versus Systems
Versus Systems Inc. has developed a proprietary
prizing and promotions engine that allows publishers, developers,
and creators of streaming media, live events, broadcast TV, games,
apps, and other content to offer real world prizes inside their
content. Audiences can choose from among the offered prizes and
then complete in-game or in-app challenges to win the prizes. The
Versus platform can be integrated into streaming media, TV, mobile,
console, and PC games, as well as mobile apps. For more
information, please visit www.versussystems.com or
visit the official Versus Systems YouTube
channel.
Investor contact:Sean McGowan, Cody Cree
Gateway Investor
Relations949-574-3860VS@gatewayir.comorpress@versussystems.com
Disclaimer for Forward-Looking
Information
This news release contains certain
forward-looking information and forward-looking statements within
the meaning of the applicable Canadian securities legislation. All
statements, other than statements of historical fact, are forward
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cause the actual results, performance or achievements of the
Company to materially differ from any future results, performance
or achievements expressed or implied by such forward-looking
statements. Although the forward-looking statements contained in
this news release are based upon what management of the Company
believes, or believed at the time, to be reasonable assumptions,
the Company cannot assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
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1 Cision PR Newswire, 20182 Statista.com, 2019
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