Versus Systems to Power Fan Engagement for New English and Welsh Cricket Competition The Hundred
July 20 2021 - 7:00AM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
(FRANKFURT: BMVB) announced today that the company will be powering
live in-stadium experiences for the inaugural season of The
Hundred, a new cricket league in England and Wales that features a
faster form of cricket matches. The Hundred begins play on July 21,
2021.
Following their continued work with US-based sports leagues like
the NHL and MLB, Versus is partnering with London, UK-based
Progress Productions to enhance the in-stadium experience for fans
attending home matches for The Hundred’s eight teams. Fans will be
able to use the Versus XEO Platform to play custom interactive
games, including an all-new cricket game, while watching each
100-ball cricket match. Versus and Progress Productions recently
completed a successful test match prior to the official league
launch in July.
“We are very excited to be working with The Hundred and our
partner Progress Productions to make these cricket matches as fun
and engaging as possible for the fans attending their favorite
team’s home match,” said Matthew Pierce, Founder and CEO of Versus
Systems. “The Versus XEO platform is a perfect complement for the
live events that are bringing fans back into stadiums across the
world. We look forward to delivering cricket fans in England and
Wales an appealing new way to engage with their favorite cricket
teams and show support for The Hundred during its inaugural
season.”
“At Progress we are incredibly excited about bringing Versus’s
products to a UK audience. The ability to play live interactive
games using the big screens will transform the spectator experience
and bring new ways to connect our audience to cricket,” said James
O’Brien, CEO of Progress Productions. “The Hundred is working hard
to engage a younger audience with the sport. We really think that
by connecting with them via handsets and using fun, engaging tools
like Filter Fan Cam there will be a new layer of connectivity. For
many, this will be the first major event that they will have been
able to attend in over a year and we think that the Versus XEO
platform will show the fans that Progress and The ECB have spent
this time developing innovative ways to make their day at The
Hundred a truly remarkable one.”
About Versus Systems
Versus Systems Inc. has developed a proprietary prizing and
promotions engine that allows publishers, developers, and creators
of streaming media, live events, broadcast TV, games, apps, and
other content to offer real world prizes inside their content.
Audiences can choose from among the offered prizes and then
complete in-game or in-app challenges to win the prizes. The
Versus platform can be integrated into streaming media, TV, mobile,
console, and PC games, as well as mobile apps. For more
information, please visit www.versussystems.com or
visit the official Versus Systems YouTube
channel.
About The Hundred
The Hundred is a brand-new sports competition launching this
summer (21 July-21 Aug). It fuses blockbuster entertainment with
world-class cricket, inviting everyone to fall in love with the
game at its intense, electrifying and incredible best.
Combining a new short, fast format of cricket, with each game
lasting less than three hours, and incredible entertainment beyond
sport, The Hundred will make cricket more accessible to reach a
broader audience. It’s simple: 100 balls per team, most runs wins,
so every ball counts. The Hundred will feature eight
brand new teams from seven cities, with men’s and women’s
competitions taking place side by side: Welsh Fire (Cardiff),
Southern Brave (Southampton), Northern Superchargers (Leeds),
London Spirit, Trent Rockets (Nottingham),
Oval Invincibles (London), Manchester Originals and Birmingham
Phoenix. Each team will feature some of the best international and
domestic cricketers from around the world, including England Men’s
& Women’s World Cup winners. Games will be broadcast live on
Sky Sports and BBC throughout the competition – so whether in
ground or watching from home – you’ll be right amongst all the
action. You won’t want to miss out on this summer’s sporting
entertainment event! Join us for the latest news access to tickets
by signing up at www.thehundred.com.
About Progress Productions
Progress Productions is an independent production company based
in London and specializing in bringing entertainment and creative
innovation to sporting events around the world.
Progress’ USP is our experience and the ability to bring creativity
into a sporting arena in an innovative and engaging way, whilst
ensuring we deliver the highest editorial value to make sure that
the sport itself remains authentic and the audience feels
connected. With a passion for pushing the boundaries of
creative revolution, and with an inventive approach to event
production, we are breaking new ground in the presentation of sport
around the world. For more information, please visit
www.progress.london.
Investor Contact:Cody Slach and Sophie
PearsonGateway Investor
Relations949-574-3860IR@versussystems.comorpress@versussystems.com
Disclaimer for Forward-Looking
InformationThis news release contains certain
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, are forward looking statements
and are based on expectations, estimates and projections as at the
date of this news release. Any statement that involves discussions
with respect to predictions, expectations, beliefs, plans,
projections, objectives, assumptions, future events or performance
(often but not always using phrases such as "expects", or "does not
expect", "is expected", "anticipates" or "does not anticipate",
"plans", "budget", "scheduled", "forecasts", "estimates",
"believes" or "intends" or variations of such words and phrases or
stating that certain actions, events or results "may" or "could",
"would", "might" or "will" be taken to occur or be achieved) are
not statements of historical fact and may be forward looking
statements. These forward-looking statements are based on
reasonable assumptions and estimates of management of the Company
at the time such statements were made. Actual future results may
differ materially as forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company to
materially differ from any future results, performance or
achievements expressed or implied by such forward-looking
statements. Although the forward-looking statements contained in
this news release are based upon what management of the Company
believes, or believed at the time, to be reasonable assumptions,
the Company cannot assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
other factors that cause results not to be as anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on forward-looking statements and information. There can
be no assurance that forward-looking information, or the material
factors or assumptions used to develop such forward-looking
information, will prove to be accurate. The Company does not
undertake any obligations to release publicly any revisions for
updating any voluntary forward-looking statements, except as
required by applicable law.
Versus Systems (NASDAQ:VS)
Historical Stock Chart
From Jun 2024 to Jul 2024
Versus Systems (NASDAQ:VS)
Historical Stock Chart
From Jul 2023 to Jul 2024