FINAL TRANSCRIPT Nov. 27. 2007 / 4:00PM, OMTR OMNITURE INC at Credit Suisse 2007 Annual
Technology Conference With the data warehouse, if the answer came back with zero, first of all if
you had to wait twelve hours if you are a marketer you are done, youre not spending anymore time
and all of our customers are marketers, so the Discover gives you this instant gratification, which
is something thats really important. SearchCenter, I eluded to this earlier, this manages your
keywords across all the different search engines. So it helps you understand how effectively you
are spending your dollars and then changes your bids in real time. So, its funny because our
number one competitor for search center is Excel. The vast majority, if you looked at the top of
the list of the top 100 retailers on the web, the vast majority of them are using Excel to manage
their keyword buys on Google and Yahoo and Microsoft. Shocking, but you know that have tens of
thousands of keywords and they dont even update them in real time because they have some many
keywords, they go and they manage them, they update them, and maybe once a week if they are really
aggressive, some of them update them once a quarter, and these are the best retailers on the web.
So what we do is we automate that whole process. And not only do we automate it, then we help you
optimize it, because we allow you to bid based on the results. So much of the web was built around
clicks and views, and what we are all about is success. So how many sales did you get? What was the
return on that investment? And does it matter about the one off, because you might have been
selling something that was just really expensive, and was a loss leader. So if you want to look at
the results just based on that loss leader, or do you want to look at that lifetime value of that
customer, because we have all the data of everything takes place on that website, we can then tie
that to the keyword buy and then automate that entire process. Omniture Genesis is a product that
we are the leader in our space. I can mention that we compete with Google, but for the enterprise
customers that are really serious about the web and want to have an independent company help them
understand whats going on, theyre going to lean towards Omniture and that helped us go out into
the market and create an ecosystem where we went out to our partners and said, okay, this is where
the best customers are, if you want to have access to these customers heres a set of APIs, and we
are able to launch Genesis and the icing is now, if you want to use our product and you want to use
an e-mail vendor to send that e-mail out to the person that you want to give a discount to on
belts, we dont really care which vendor you use, we work with all of them, and if you want to
switch from one to the other its not a big integration deal. Using our product and using Genesis
you can easily switch between the two. And as I mentioned, I alluded to just briefly to being
independent, I think thats really important and thats something that I failed to mention earlier
when we were talking about Google, if you are thinking about using Google to measure the results of
your site, to measure your advertising, first of all, like I said, it makes our customers really,
really nervous. To give that data up to Google and so for the most part they dont. Beyond that I
think if you were getting that data and even if Google was 100% transparent, if Google Analytics
told you, hi were Google Analytics and we suggest based on the data that we have you should spend
more money on Google. Its just no matter how true or transparent may be, no ones going to
believe it, and they want to have an independent third party measuring that. So thats really one
of the big differences that well always inherently have compared to Google. The last product I
want to talk about briefly is TouchClarity. TouchClarity is a product that we purchased, a company
that we
bought in Q1, and it allows you to do personalization. So, if you are going to, lets say for
instance the New York Times website, some of you live in New York and you like to have the local
information there on the front page, I dont, I frankly dont want to see any of that, but every
time I go there they still show it to me. And it would be nice if they could tell, based on my geo
location, based on the types of stories that I looked at every time I was there, and if they
started to cater the stories to me. If they found out that, well if he read A and B, we know based
on the other 5,000 customers that read A and B he also is probably going to like C, they should
show me C. The more relevant they make my experience the more likely I am to come back, and then
therefore they get increased advertising inventory. And then theres one other product that is not
up here that we acquired a company called Offermatica. And what Offermatica does is, this
transaction hasnt closed yet, but what Offermatica allows you to do is do testing. So, once again,
its all about giving www.streetevents.com Contact Us 4
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