Filed by Omniture, Inc. Pursuant to Rule 425
Under the Securities Act of 1933
And Deemed Filed Pursuant to Rule 14a-12
Under the Securities Exchange Act of 1934
Subject Company: Visual Sciences, Inc.
Commission File No.: 000-31613
The following is a transcript of a presentation by Omniture, Inc. Chief Financial Officer Mike
Herring at the Lehman Brothers Annual Technology Conference held on December 5, 2007 at
approximately 6:00pm Eastern time.
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
CORPORATE PARTICIPANTS
Mike Herring
Omniture CFO
CONFERENCE CALL PARTICIPANTS
Vikram Churamani
Lehman Brothers Analyst
PRESENTATION
Mike Herring
- Omniture CFO
Offermatica is one of the acquisitions we announced the second half of this year and Matt is the
CEO of Offermatica. So thanks for coming today, Matt.
I am going to make some forward looking statements. Id like you to keep in mind that thats what
they are, I mean I would take them for the information they provide and there are no guarantees.
Were also going to use non-GAAP information. I dont mean to imply that they are more important
than GAAP information, but rather they are useful for understanding the trends in our business.
More information, including a complete reconciliation is available at our investor relations
website www.omtr.com.
So we just talked on a high level around the investment highlights we believe make Omniture an
interesting company to invest in for the future. We address a multi-million dollar market. It
scales with the internet, the overall forces that drive adoption of our products are those that are
also driving the investment in online advertising, online commerce and everything that can be
digitally connected through the internet and that investment continues to see excellent momentum
and we are benefiting from those, those tailwinds.
We have a platform solution that collects all the data from our customers and repackages and
presents that data in useful actionable format via 100% on demand delivery. So we maintain network
and all the data sits on our servers and our customers just access that data through a standard
browser interface. But, what we we dont try and save people money on their IT spend or help
them cut their marketing costs. What we we help them to better allocate their expenses, better
run their businesses so they can drive sales and profits, and that has attracted a world class
customer base that Ill talk to in some detail, but were really proud of our customers and where
theyve gotten us today.
Our financial model is very scalable. It allows, it creates an annuity stream of predictable
recurring revenue that we can then use to build additional investments in growing our business and
improving our product. And the very high retention rate of our customers creates a steady,
repeating investment flow to continue our high growth rate. And that growth has leaded us to be the
largest and fastest growing company in our industry, and we have a proven historical team. We went
public 18 months ago with the large majority of that team in place and that team continues to
execute with four acquisitions this year and 80% year-over-year growth in Q3.
So what we do, we provide an online optimization platform for online businesses that our customers
use to measure optimize, validate, and automate all their online and multi-channel business
initiatives. Ill talk about what that really means in the context of what the overall market looks
like. When people think about what the online world looks like, Google is the first thing that
comes to mind. But believe it or not there is actually more to the online world than Google. There
is actually this company up in Redmond called MSN and theres one locally here, Yahoo, and a lot of
ad networks out there that service literally tens of thousands, hundreds of thousands of other
sites out there.
And our customers are some of the largest advertisers in the world, and certainly some of the
largest advertisers online. And they spend money online and offline and they are increasingly
trying to bring more dollars towards this online budget and
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
spending in this online world. The measurable immediate ROI calculations you can do on that
investment really makes it attractive.
And so companies like GM whos been a customer of ours for several years, are interested in
spending a lot of money not just with Google and they do spend a lot of money with Google, buying
keywords and maybe increasingly with display advertising through the DoubleClick network once that
transaction closes, but also with MSN with Yahoo, they are going to spend money on all these
advertising networks in order to access the largest audience possible. They are also going to do
co-promotions with Expedia. They are going to do promotions and sponsorships on American Express,
who knows a lot of different things all over the online world.
And we, because we are independent, we can measure and integrate with all of these technologies. It
doesnt matter where they want to put those dollars. We can help them optimize that. All this data
from all these channels comes down into our platform and we give them that holistic single view of
their market spend and how theyre driving users to their site.
And the truth is a lot of people are spending a big portion of their marketing budget on Google,
and thats good. We actually help them understand the value and the return they are getting on that
spend and increase it over time. And maybe they are spending less in other places, but over time as
these other channels get validated through our system and Google becomes frankly more expensive as
average keyword bids increase, or whatever relevancy scores decrease for that particular
advertiser, as ROI changes, our customers can use our system to reallocate dollars among whatever
channels make sense. And that reallocation is really critical to running an online business in the
face of the competition, particularly if you are a big company like GM or Expedia or all these
companies up here are customers of Omniture.
If you are a little company, if youre Joes Surfboard Shop, where youre really buying ten
keywords a month, and youre spending $500 a month and youre really focused on just people that
are looking for a surfboard shop in Pacific Beach, California, Google Analytics is going to work
well for your website. You are only going to be buying those keywords and thats fine, but if you
are really looking to get a complete picture of your market and how you are driving people to your
site from all these different channels and be able to optimize your dollars across all these
channels, you really need to get a holistic view and thats what our products provide.
Increasingly, our customers are taking data not only from these online channels, but from offline
channels and bringing it through our data sources integration into our system and comparing the
various returns they are getting and using that data to better inform all those campaigns, whether
they are offline or online. And I think as we move through the next few years we are going to see
the blurring of what is television and what is online increasingly and it will be harder and harder
to tell the advertising you are being served on your set-top box from Comcast, from what your going
to see on ESPN.com versus what you see on the channel through your normal cable provider.
We take all that data and now we can use it to push it through our Genesis platform into all the
other technologies that you might use to run your online business. Whether its behavioral
targeting, multi-variate testing, site search, content management, affiliate programs, email, email
remarketing program, all these things run better, work better if they are
informed by the data that comes out of our platform. And that is, in the context of say email
marketing, you can better target your emails and target remarketing offers based upon the profile
of your user, so you are not spending, wasting email to users who are not relevant to your
campaign, and targeting specifically down to a regional or a certain demographic class user basis.
So, again it is an overall complete view of your business. And its not that Google and Yahoo and
MSN are not important, they are just pieces of the puzzle. What Omniture does is bring all those
pieces together for our customers.
We are very proud of our performance and our revenue growth. Weve seen significant revenue growth
along with profitability, and to do that with the investment we have been making in our products
and in our sales team and in a deferred revenue model, is something we are really proud of.
Historically, this growth has been driven by the number of customers. As of Q3, we are up to 2,700
customers and that up until 18 months ago we were essentially a single product company selling our
platform.
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
At that point we launched SearchCenter which is our second product, and we will start to see more
of our revenue growth come from these additional products that we are selling into our ever
expanding customer base.
Another factor, another driver of growth is usage, rather the number of transactions we actually
track and manage on behalf of our customers. We are up to 560 billion transactions in the third
quarter. We have seen that grow very consistently with revenue a little bit slower as we start to
add additional products that are leveraging the data from this same transaction volume. We will
continue to see this usage grow not just as we add customers, but also as existing customers grow.
We have a 95% retention rate nominally among our customers and that customer base tends to grow
10%, 15%, 20% a year. So even before we sell another customer our traffic and our revenue is
growing maybe 10%, 110% revenue retention year-over-year. That is a big part of our leverage story
and why we are able to grow and continue to improve margins over time.
I mentioned the expansion of our product portfolio; this is something that we have really focused
on the last year and a half. Omniture SiteCatalyst and DataWarehouse, thats our standard data
platform, about 70% of our customers have DataWarehouse along with SiteCatalyst, but its generally
sold as a bundle and thats what we really had through 2005. SearchCenter is a SEM product
integrated with all the major search engines. It allows you to compare and optimize your search
engine keyword buy in the cost of all the search engines. Thats been around for about 18 months
and has about 500 customers. All the customers of SearchCenter are also customers, SiteCatalyst
users.
Discover is an advanced segmentation tool, visualization tool that allows you to really dive into
your data warehouse and look for interesting segments and trends in your business. Its about 6%
upsell onto the SiteCatalyst platform ASP. We launched that in the first quarter of this year and
we are seeing very good traction among existing customers and in most of our large new customer
engagements.
The Omniture Genesis, we launched at the end of last year, its not a revenue driver but it is a
very strategic product. It now has, I think we just announced crossing the 90 partner threshold.
These are partners, they do pay us and they do drive revenue from this product, but the key is that
it allows us to integrate on a back end with all these technologies, whether its email providers,
site search technologies, ad servers, optimization tools, landing page optimizers. That data gets
sent to us and we send the data back to those tools in order to better run those tools, better
inform how our customers use them.
We did it primarily to help our customers and they continue to drive SiteCatalyst as the center
platform for the way they are running their business and really understanding what is happening in
their business. Its also turned out to be a pretty nice way to understand what our customers are
interested in doing next and with a key piece of information informed us in our decision making. We
acquired TouchClarity, a behavioral targeting technology that was a Genesis partner in Q1, we
acquired them in Q1.
And then in our diligence of Offermatica and during that process this summer, and that acquisition
should close some time this month. And Offermatica doesnt show up on the slide because they are
not a part of Omniture yet, but we are very excited to take their product and introduce it to our
2,700 strong customer base starting Q1 of next year.
All these things, all these trends, circled trends and our focus on execution has really allowed us
to establish ourselves as a global market leader. And we werent always there. If you go back three
or four years, we were in a ten way tie for fifth place with a bunch of other players, but we
focused hard on our product and on serving our customers, and it has really allowed us to build the
only truly scalable to the tens of billions, hundreds of billions traffic level solution, 100% on
demand with by far the most features and functionality in the industry.
And there are a lot of other players in the marketplace, there are a lot of people that have come
and gone. IBM, was in the market for a while, they sold their product to Coremetrics about a year
and a half ago. You know, [stas] is in the industry. Obviously Google bought Urchin, most people
are aware of that. Urchin was a small player that they rebranded as Google Analytics about two
years ago. Its had reasonable success, a lot of people using it. It is a free product, so there is
no impact on their revenue and so far we dont really, we dont see them in the market, in fact our
growth since the launching of Google Analytics has been
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
pretty satisfactory to say the least. DeepMetrics was a company bought by Microsoft, rebranded or
relaunched as Project Gatineau about a month ago. And we expect to see a similar; its essentially
there to compete with the Google Analytics piece and not a threat to our MSN installation et
cetera.
But I think the reason we feel comfortable with this position is we really have some unique
proprietary approaches to this problem that are hard to duplicate. I mean, things like 560 billion
transactions a quarter, isnt something you can just throw hardware at. It takes years of going,
having to deal with a 400X increase on mlb.com when the Cubs tickets go on sale. Or seeing what
happens the day after Christmas in December where Apple launches iPods and includes a free
downloads on iTunes that you happen track and a million iPods get opened on December 25th and they
all go to rush to log in and download songs. That kind of experience is something that you learn
the first time how to deal with it or how not to deal with it at times, and then you are that much
stronger over time. With 2,700 customers we have had eBay for 6 or 7 years, HP for 5 years,
Wal-Mart for 4 years, AOL for 3 years, we really have experience with these enterprise customers
thats unparalleled.
I would just mention that the other thing that we do that does really sets us apart is our services
and support and training programs. We have a very robust analyst and consulting group that are
really focused on creating successes for our customers. And sometimes that is a quick engagement,
sometimes its months long, whatever they are asking us to do, but it really has been a competitive
differentiator. And thats resulted in us signing some of the most important brands on the internet
and offline who are trying to figure out ways to exploit that online channel.
And we are not focused on any one particular vertical. Media and retail is where we got our stripes
and they still each represent about 30% of our customer bases, but you know, a lot of people think
oh, Q4 must be a big quarter for you because you have a lot of retail customers, and it is, and we
are very busy right now, but last year Q4 to Q1 our traffic under management increased 20%
quarter-over-quarter. And that was because media companies had a huge Q1 and eBay had a huge Q1 and
we launched Rakuten, one of the largest commerce sites in Japan, and those kinds of things can
dramatically affect our systems a lot more than a seasonality of the retail department.
I think a lot of people miss the fact that its not just the big brands that drive our business. We
literally have hundreds and thousands even of small companies that either youve never heard of or
they are offline brands that you didnt know had an online presence or have a reason to. And there
are tens of thousands, hundreds of thousands of these sites out there, a lot of them are making a
lot of money online, are seeing significant returns from their investments and we are there to help
them, and they are willing to pay us, this group would pay us an average of about $20,000 a year
and that is more than a reasonable investment.
Talk about the sizing in the market. I want to talk about that mid market that all those logos,
theyre numbers 10,000 to about 200,000 on Alexa. When we qualify leads that come in, we give them
a ranking on Alexa and then if they are in that 10,000 to 200,000 they go through our mid-market
sales channel, which is all in-house sales people in Utah on the phone, all implementations done
remotely. If you are in the top 10,000 you go through our enterprise sales funnel. Those companies
tend to be, average about $150,000 a year.
We have 2,700 customers with Visual Sciences; they have another 1,500 customers once we close that
transaction. That is about single digit percentages penetration into this marketplace. When I plot
my customers on this graph, based upon the dollars that they are sending us, you know, calculate
the area into the curve, et cetera., at a 50% penetration just in analytics, theres about $3
billion or $4 billion market opportunity there that we are aggressively going after. And then if
you add the other products that we have on top of that, we think that we have a lot of growth in
front of us still to come.
All right, talk about margins for a second. This is my, as the CFO, my favorite slide of the
presentation because on the far left Q1 06 was the most recent quarter, we went public in June of
last year in 2006. And we are a growth story, were growing over 100% year-over-year and I had
these target kind of model ratios, margins over here and I said look the math works, the model
works, when we get there it can be a very profitable business. And it took a lot of leaps of faith.
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
Hopefully, over the last five quarters, and two of them are up here, weve demonstrated how the
model does migrate towards these kind of margins over time. As our growth drops from 104% to 80%
year-over-year last quarter, weve added 6 percentage points on to our gross margin, 21 percentage
points to our operating margin, in I think thats a six quarter time period, maybe its seven
quarters. So, that kind of margin expansion is a function of that retention rate, keeping those
revenue dollars year-over-year, reinvesting them to drive incremental revenue without having to
replace it, without having to replace the revenue from last year.
I used to run consumer businesses and we 62% retention rate, we were really proud of that, but as
we got bigger replacing the 38% every year got harder and harder. If you are not replacing 38%, but
that original 100% becomes 110%, that sales and marketing efficiency can really drive some
interesting growth rate. We think that as we get closer to these 30% to 50% growth rates, well get
growth margins north of 70% through scale and operating margins through
leverage 20%, 25% or higher.
Ill talk briefly about the two acquisitions we made the second half of this year. Offermatica is
an AD testing multivariate testing platform. It is really a great next step for marketers looking
to optimize their actual site for better conversion rates, better landing page optimization
performance. Very easy to use, already a partner with Genesis so the daily close is already
integrated. We have customers using that integration today, really good revenue energies, they have
about 100 plus customers today, very excited to apply that through an overlay team to our 2,700
customer base.
Visual Sciences was our largest competitor. We actually received notification today that the SEC
gave us early termination of their review under HSR this morning. So this deal will likely close in
Q1. We are very excited about that. Well have a richer product set to offer over 4,000 customers
immediately. It was a profitable business, cash flow business, that will be immediately accretive
to those numbers within Omnitures reported financials. And those 1,500 customers that they are
bringing to Omniture, we think just have an excellent cross-sell and up-sell opportunity too.
Almost more importantly is we go, we take a step forward in that investment profile that we can
leverage to grow the business. I talked about how we get bigger, all the sales we made last year,
this year, drive significant returns in terms of operating margin and cash flow to reinvest in the
business. By buying Visual Sciences we move our investment profile up about 18 months. And to do
that, it gives us significant more leverage to continue to grow up with.
I mentioned our team. I would like to throw this slide up because we do have a deep team that is
very experienced and prior to going public we were criticized at having kind of over-hired in the
management side of things, but Josh James, CEO and I knew that we wanted to be aggressive growing
the business. Not just organically but acquire businesses and we have acted on that strategy with
four acquisitions this year. And we feel like that with the right team in place, the team you see
up here, a mixture of analytics, domain expertise, enterprise software, big company experience,
public company experience, that we really have a team in place that can execute on those
acquisitions successfully.
Like I mentioned, there is a GAAP to non-GAAP reconciliation, complete detailed financials on
www.omtr.com, and that I would welcome you to go on there and look up that data. So thats
Omniture, we are excited to be here and tell you our story. We are excited to continue to grow our
business and better serve our customers. I would be happy to answer any questions from you, Vik, or
anybody in the audience.
QUESTIONS AND ANSWERS
Vikram Churamani
- Lehman Brothers Analyst
Great, thanks Mike, maybe Ill kick it off and then turn it over to the audience. Mike, just on a
high level, when you look at the competitive landscape, I guess three years from now, right now
there is a lot of ins and outs happening with companies being bought in your space. Part of the
obviously, you guys bought Visual Sciences, and then Google buying Urchin, I guess three
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
years from now if you look at the competitive landscape, who do you think will be the ultimate
players that are going to be there at the end of the day competing for dollars in the business
optimization space.
Mike Herring
- Omniture CFO
Yes, thats a good question. I think the market is trying to figure that out right now. Microsoft
acquisitioned aQuantive, I think that was definitely a step in it was a big statement that they
aim to play in this market. Not necessarily on the site side where we are, the post click side of
the world, but on the pre-click world where Google has built such an amazing business. Google
certainly is going to be a player there. They do provide tools, everything from site landing page
optimizers to Google Analytics, to web page builders, all kinds of things that help mostly smaller
companies learn new businesses from a post click perspective.
Microsoft is definitely has indicated they want to play in the pre-click space. Waiting to see what
the content management companies do, the commerce platforms, the GSI, Amazons of the world, are
also very aggressive here, and they are going to do a mixture of providing things themselves and
using products like ours, where you need to have that, the best of breed product even to be
competitive.
Its why in particularly in the commerce platform, for example, Market Live, Amazon, GSI, they all
use our product to track their sites and provide data back to their customers. Its because by
doing it themselves it would put them at a competitive disadvantage, in their specific market they
are addressing. But I can see all those because they have a view and access into the transactions
and the actual flow of the site, you know, they are certainly going to be playing a role in the
marketing and site optimization part of this.
Vikram Churamani
- Lehman Brothers Analyst
I can turn it over to the audience. Any questions from the audience? One in the back.
Unidentified Audience Member
When you look at the smallest customer that you have, approximately how much in billings or media
purchasing do they do per year and how much do they spend with you? I am just trying to understand
as you try to expand the customer base, are you constrained by the annual size of the billings of
the customers that [youve] given to the lower tiers of the market?
Mike Herring
- Omniture CFO
That is a good question and so I dont think so, Ill tell you why. I actually think we are a
relatively small percentage of what people are spending online. And that is, I look a lot at a lot
of companies that maybe are spending $100,000 with us, rank 35,000 on Alexa and are doing $80
million a year online. They are definitely going to spend the money with us because they are a 100%
online business, and in that context, we are still probably a relatively small piece of market
share for the customer. I think we can probably through other products, like Discover,
SearchCenter, the Offermatica product TouchClarity, end up doubling or tripling the amount that the
customer is spending with us, and still be well within their budgets constraints for optimizing
their entire business.
The smallest customer you have is the first thing you mentioned, the smallest customer we have is
probably spending with us $8,000. I would say on average that customers, the smallest customer we
have, is probably doing, that may be 1% or 2% of their online revenue, of their online business. And
thats important to remember. The biggest customers we have arent necessarily Fortune 500
customers right. I mean Exxon Mobile would be a very small customer for us, but they are a Fortune
5 customer. So when you look at just the benefit they are getting from online, its probably, the
platforms a relatively small percentage, and so there is still room for us to grow a lot of share
within customer base.
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
Vikram Churamani
- Lehman Brothers Analyst
Weve got time for one last one then and then we have a breakout session in the Pavilion room.
Unidentified Audience Member
Can you talk about what revenue run rate would roughly produce that or do you have any sense of
timing of when youre looking to get to that level?
Mike Herring
- Omniture CFO
Sure. So the question is 20% to 25% operating margins, is there a timeframe or revenue run rate
that is associated with that? So, the reality is that it is much more related to how fast we are
growing and whether that, the slowing of growth to 30% to 50% a year, versus 80% today, is related
to scale or just market saturation or something that we dont see today but could certainly happen
someday. As we grow slower, as long as we are retaining our revenue stream, our sales and marketing
to grow that extra amount is a lower and lower percentage of our overall revenue. So is there a
time frame? I dont give a timeframe because I dont for right now I am going to go as fast as I
can for as long as I can.
Ive said rates, so far, historically that we believe organically before Offermatica and Visual
Sciences well grow at least 50% next year in 2008 on a top line basis. And we will be able to do
that and still add 100 basis points a quarter in operating margin. Targeting about 10% operating
margins next year. And if I do more revenue than that, if I grow 70% I still want to only hit 10%
operating margin because I want to continue to invest as aggressively as I can. Thats our
corporate philosophy and so if I could grow at 60% the next five years, just at a scale we would
probably get to 20% eventually but it wouldnt happen in a very short time frame. Does that make
sense? Okay.
Vikram Churamani
- Lehman Brothers Analyst
Great, Mike, thanks very much.
[Graphic Appears Here]
Mike Herring
- Omniture CFO
Thank you for your time I appreciate it
Vikram Churamani
- Lehman Brothers Analyst
And again, the breakout session is in the Pavilion room.
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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FINAL TRANSCRIPT
Dec. 05. 2007 / 6:00PM, OMTR OMNITURE INC at Lehman Brothers Annual Technology Conference
DISCLAIMER
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statements are based upon current expectations and involve risks and uncertainties. Actual results may differ materially from those stated in any forward-looking statement based on a
number of important factors and risks, which are more specifically identified in the companies most recent SEC filings. Although the companies may indicate and believe that the
assumptions underlying the forward-looking statements are reasonable, any of the assumptions could prove inaccurate or incorrect and, therefore, there can be no assurance that the
results contemplated in the forward-looking statements will be realized.
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©
2007, Thomson Financial. All Rights Reserved.
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©
2007 Thomson Financial. Republished with permission. No part of this publication may be
reproduced or transmitted in any form or by any means without the prior written consent of Thomson
Financial.
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Additional Information and Where You Can Find It
Omniture intends to file with the SEC a Registration Statement on Form S-4, which will include
a joint proxy statement/prospectus of Omniture and Visual Sciences and other relevant materials in
connection with the proposed transaction. The joint proxy statement/prospectus will be mailed to
the stockholders of Omniture and Visual Sciences. Investors and security holders of Omniture and
Visual Sciences are urged to read the joint proxy statement/prospectus and the other relevant
materials when they become available because they will contain important information about
Omniture, Visual Sciences and the proposed transaction. The joint proxy statement/prospectus and
other relevant materials (when they become available), and any other documents filed by Omniture or
Visual Sciences with the SEC, may be obtained free of charge at the SECs web site at www.sec.gov.
In addition, investors and security holders may obtain free copies of the documents filed with the
SEC by Omniture by contacting Omnitures Investor Relations at ir@omniture.com or via telephone at
(801) 722-7037. Investors and security holders may obtain free copies of the documents filed with
the SEC by Visual Sciences at vscn@marketstreetpartners.com or via telephone at (858) 546-0040.
Investors and security holders are urged to read the joint proxy statement/prospectus and the other
relevant materials when they become available before making any voting or investment decision with
respect to the proposed transaction.
Omniture and its respective directors and executive officers may be deemed to be participants
in the solicitation of proxies from the stockholders of Omniture and Visual Sciences in favor of
the proposed transaction. Information about the directors and executive officers of Omniture and
their respective interests in the proposed transaction will be available in the joint proxy
statement/prospectus.
Visual Sciences and its respective directors and executive officers may be deemed to be
participants in the solicitation of proxies from the stockholders of Visual Sciences and Omniture
in favor of the proposed transaction. Information about the directors and executive officers of
Visual Sciences and their respective interests in the proposed transaction will be available in the
joint proxy statement/prospectus.
Cautionary Statement Regarding Forward-Looking Statements
This document contains forward-looking statements within the meaning of the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on
managements current expectations and beliefs and are subject to a number of factors and
uncertainties that could cause actual results to differ materially from those described in the
forward-looking statements. The forward-looking statements contained in this document include
statements regarding Omnitures business strategy, leadership in the market for Omnitures
services, the strength of its business in 2007 and expectations regarding GAAP and non-GAAP
revenue, GAAP and non-GAAP net income and loss, the anticipated benefits of its pending
acquisitions and Omnitures ability to consummate them, expectations regarding the market,
competitive landscape and expansion of Omnitures customer base, and the anticipated success and
results of Omnitures integration efforts relating to the acquisitions completed in 2007. These
statements are not guarantees of future performance, involve certain risks, uncertainties and
assumptions that are difficult to predict, and are based upon assumptions as to future events that
may not prove accurate. Therefore, actual outcomes and results may differ materially from what is
expressed herein. For example, if either of the companies does not receive required stockholder
approvals or fails to satisfy other conditions to closing, the transaction will not be consummated.
In any forward-looking statement in which Omniture expresses an expectation or belief as to future
results such expectation or belief is expressed in good faith and believed to have a reasonable
basis, but there can be no assurance that the statement or expectation or belief will result or be
achieved or accomplished. The following factors, among others, could cause actual results to
differ materially from those described in the forward-looking statements: failure of either the
Omniture or Visual Sciences stockholders to approve the proposed merger, and other economic,
business, competitive, and/or regulatory factors affecting Omnitures business generally, including
those set forth in Omnitures most recent Annual Report on Form 10-K and Quarterly Report on Form
10-Q, especially in the Risk Factors and Managements Discussion and Analysis of Financial
Condition and Results of Operations sections, and its Current Reports on Form 8-K and other SEC
filings. Omniture is under no obligation to (and expressly disclaims any such obligation to)
update or alter its forward-looking statements whether as a result of new information, future
events, or otherwise.
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