Walgreens & the Blue Cross & Blue Shield Association Launch Joint Consumer Education Campaign in Preparation for New Health I...
July 10 2013 - 8:45AM
Business Wire
Walgreens (NYSE: WAG) (Nasdaq: WAG) and the Blue Cross and Blue
Shield Association (BCBSA) today launched a national campaign to
educate consumers about the new health care reform law and provide
them with key information on how to access coverage and understand
other changes they may experience as a result of the Affordable
Care Act (ACA). The campaign centers on a new website,
LearnAboutReform.com, which offers consumers helpful information
about the new ways they will be able to purchase health insurance
and the new benefits available to them. Informational brochures
will also be offered to consumers at nearly all Walgreens
drugstores across the country.
The educational collaboration between two trusted leaders in
health and wellness means consumers will have easy access to the
information they need to understand the changing health care
landscape, right in their own neighborhoods.
“The Affordable Care Act will expand access to health insurance
for millions of Americans and broaden health benefits, but many
Americans have had little experience purchasing health coverage and
are confused about what the law means to them,” said Maureen
Sullivan, BCBSA senior vice president of strategic services and
chief strategy officer. “Blue Plans have been working hard to help
consumers navigate this new environment and the coverage options
that are available to them. Our partnership with Walgreens is
another example of our commitment to ensuring that all Americans
have the tools they need to understand these changes and access
affordable health insurance coverage that meets their needs.”
“Walgreens is a trusted community resource for health and
wellness information, and through this collaboration we hope the
millions of Americans who will be entering the marketplace in
October are more informed and better prepared,” said Brad Fluegel,
Walgreens senior vice president and chief strategy officer.
“There’s a lot of confusion, a lot of questions and it’ll take a
tremendous, collaborative effort to make sure people have the
information they need to make informed choices.”
The Affordable Care Act expands access to insurance for millions
of Americans who currently lack coverage, providing new protections
for American families as well as new options and requirements for
employers. It also changes how individuals and some small
businesses purchase coverage. The law is complex, and these changes
can be a lot to absorb for consumers. This educational campaign
will help them understand their options.
LearnAboutReform.com will serve as a comprehensive guide to the
law so that consumers can make informed health care choices this
fall. Website features include:
- Easy-to-understand explanations of what
the new law means for consumers
- Frequently asked questions about
eligibility for federal financial assistance, the individual
mandate and penalties for not purchasing insurance
- An explanation of the enrollment
process, and how the new Health Insurance Marketplace or
“exchanges” will work
- Interactive links to a glossary of
terms related to health care reform
The campaign also will include informational brochures and
signage in Walgreens locations nationwide to encourage consumers to
learn about reform and the new exchanges.
About Walgreens
As the nation's largest drugstore chain with fiscal 2012 sales
of $72 billion, Walgreens (www.walgreens.com) vision is to become
America’s first choice for health and daily living. Each day,
Walgreens provides more than 6 million customers the most
convenient, multichannel access to consumer goods and services and
trusted, cost-effective pharmacy, health and wellness services and
advice in communities across America. Walgreens scope of pharmacy
services includes retail, specialty, infusion, medical facility and
mail service, along with respiratory services. These services help
improve health outcomes and lower costs for payers including
employers, managed care organizations, health systems, pharmacy
benefit managers and the public sector. The company operates 8,098
drugstores in all 50 states, the District of Columbia and Puerto
Rico. Take Care Health Systems is a Walgreens subsidiary that is
the largest and most comprehensive manager of worksite health and
wellness centers and in-store convenient care clinics, with more
than 700 locations throughout the country.
About the Blue Cross Blue Shield Association
The Blue Cross and Blue Shield Association is a national
federation of 38 independent, community-based and locally operated
Blue Cross and Blue Shield companies that collectively provide
healthcare coverage for 100 million members – one-in-three
Americans. For more information on the Blue Cross and Blue Shield
Association and its member companies, please visit www.BCBS.com. We
encourage you to connect with us on Facebook, check out our videos
on YouTube, follow us on Twitter and check out The BCBS Blog, for
up-to-date information about BCBSA.
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