Wellstone Filters Preparing to Market in European Union
November 15 2004 - 4:00PM
PR Newswire (US)
Wellstone Filters Preparing to Market in European Union DURHAM,
N.C., November 15 /PRNewswire-FirstCall/ -- Wellstone Filters
(OTC:WLSF) (BULLETIN BOARD: WLSF) announced today that following
the award of its patents in the European Union, Wellstone is
advancing its marketing plans in the countries of the European
Union. The three largest markets in the EU are Germany with about
150 billion cigarettes sold per year, Italy with 102 billion and
Spain 90 billion. Historically the multinational cigarette
companies have dominated the EU market. Wellstone believes that the
European Union is following, with a few years' delay, the US trend
toward off brands and discount pricing. Wellstone intends to
constitute the crest of this marketing wave in the European Union
with a full flavor cigarette to satisfy not only European tastes
but also European safety regulations. In addition, menthol and
"light" taste cigarettes will be marketed. (Photo:
http://www.newscom.com/cgi-bin/prnh/20041115/NYM228 ) Wellstone has
designed special packaging for the EU, with the appropriate
regulatory language to be added. As a result of the phase-in of the
EU's 2001 directive on tobacco products, tar, nicotine and carbon
monoxide levels are limited to 10mg, 1mg and 10mg, respectively.
Wellstone believes that its new full flavor cigarette will be able
to come well under these levels. In the EU the use of descriptors
such as "light" and "mild" in cigarette advertising are banned as
deceptive. In the US, about 82% of cigarettes are marketed as
"light" or "low tar." Numerous scientific studies have shown that
light cigarettes are as problematic as to health issues as regular
cigarettes, because smokers compensate by smoking light cigarettes
more frequently or inhaling more deeply, or by unconsciously
circumventing the filter ventilation holes which enable the
cigarette to receive lower tar, nicotine and carbon monoxide
ratings on testing equipment. Wellstone's proprietary filter aims
to provide better taste while filtering certain carcinogens, with
the goal of reducing overall ingestion of carcinogens and
consequent smoking deaths. Wellstone believes that its patented
filter formulation removes tars and certain carcinogens, while
providing better taste. However, any claim as to the benefit of any
Wellstone cigarette to be sold will be made within the parameters
prescribed by the Federal Trade Commission. Wellstone emphasizes
that NO cigarette is safe. This corporate communication by
Wellstone is not intended to induce any person to purchase future
Wellstone tobacco products. ABOUT THE COMPANY Wellstone Filters,
Inc. has developed and patented filter material that removes
certain carcinogens and other toxins produced when tobacco is
smoked -- without removing the compounds thought to be associated
with the pleasurable effects of smoking. Wellstone seeks to promote
material for cigarette filters that will enable cigarette
manufacturers to provide consumers with an equally enjoyable
cigarette with substantially fewer carcinogens. For more
information, please see http://www.wellstonefilters.com/ or call
Investor relations at 303-620-9194. In addition, all current
shareholders, and interested parties should sign into our private
Corporate Guest Book, http://www.corporateguestbook.com/?WLSF to
receive timely updates and information on any future developments
as they happen. Note: Except for the historical information
contained herein, this new release contains forward-looking
statements that involve substantial risks and uncertainties. Among
the factors that could cause actual results or timelines to differ
materially are risks associated with research and clinical
development, regulatory approvals, supply capabilities and reliance
on third- party manufacturers, product commercialization,
competition, litigation, and the other risk factors listed from
time to time in reports filed by Wellstone with the Securities and
Exchange Commission, including but not limited to risks described
under the caption "Important Factors That May Affect Our Business,
Our Results of Operation and Our Stock Price." The forward-looking
statements contained in this news release represent judgments of
the management of Wellstone as of the date of this release.
Wellstone and its managers and agents undertake no obligation to
publicly update any forward- looking statements.
http://www.newscom.com/cgi-bin/prnh/20041115/NYM228 DATASOURCE:
Wellstone Filters CONTACT: Investor Relations of Wellstone Filters,
+1-303-620-9194 Web site: http://www.wellstonefilters.com/
http://www.corporateguestbook.com/?WLSF
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