WiderThan Expands Its Play in Europe by Teaming Up With Beep Science to Offer Secure Music Services to Carriers
February 15 2006 - 9:52AM
PR Newswire (US)
Partnership Will Support European Carriers and Record Labels to
Drive the Digital Music Phenomenon BARCELONA, Spain, Feb. 15
/PRNewswire-FirstCall/ -- 3GSM World Congress -- WiderThan
(NASDAQ:WTHN), a leading global provider of integrated mobile
entertainment solutions for wireless carriers, today announced that
it will partner with Beep Science, a leading provider of mobile
Digital Rights Management software, to enable European operators to
securely provide users with instant access to full track Music On
Demand (MoD) services on their mobile phones. The partnership will
bring together WiderThan's WiderMusic(TM) Service Platform and Beep
Science's end-to-end Open Mobile Alliance (OMA) Digital Rights
Management (DRM) high security protection for music and video
content. Together the companies will enable carriers to launch
stable and cost- effective digital music services while also
allowing record labels to work more closely with carriers to drive
more rapid growth for the MoD business. WiderThan brings a proven
track record in the mobile music industry to the partnership.
Together with SK Telecom, WiderThan launched the first ubiquitous
mobile music service in Korea using SKT-DRM which is compatible
with OMA standard DRM. WiderThan also provides the support
infrastructure for Verizon Wireless' Microsoft-DRM based music
service in the U.S. WiderThan is now strengthening its global
market position by partnering with Beep Science, a leading DRM
company with a strong presence in Europe. WiderThan's
WiderMusic(TM) Service Platform enables mobile operators to offer
complete music services to their mobile subscribers, allowing
consumers to use and enjoy music services on wired/wireless network
environments at any time, in any place. The Beep Science's DRM
Server is interoperable with all OMA DRM capable handsets, mp3
players, PC music players and other personal media players. With
the Beep Science downloadable OMA DRM plug-in for PC music players,
operators can create flexible music services where the end-user can
consume music across devices, and transfer music between a PC,
phone and other OMA DRM capable devices. Commenting on the
announcement, Larry Moores, Senior Vice President, Global Business
Division, at WiderThan said, "The initial wave of mobile
entertainment solutions was dominated by ringtones and ringback
tones (RBT) but as mobile music services diversify and evolve the
need for enhanced services and simplified management of those new
services increases as mobile operators seek to stay ahead of the
competition. The linking of WiderThan with Beep Science will
deliver exactly that." "The joint WiderThan and Beep Science
solution gives mobile operators a scalable and future proof
platform to run music services," said Markku Mehtala, VP Business
Development at Beep Science. "By using open standard DRM the
solution works with the majority of devices in the marketplace, and
addresses the content security issues, without having to install
specific proprietary media players and DRM agents into the
handsets." With full track MoD services becoming one of the most
popular applications in a 3G wireless environment it is vitally
important to maintain a healthy mobile content ecosystem and use a
DRM solution to protect the content owner, the service provider and
the end user. Beep Science not only supports complete
interoperability with any mobile device with its proven OMA DRM
Server system but also supports DRM for PC client for Internet MoD
services, enabling the WiderMusic(TM) Service Platform to not be
limited to just fixed/wireless networks but also provide diverse
service and billing methods. About WiderThan WiderThan is a leading
provider of integrated mobile entertainment solutions for wireless
carriers. Our applications, content and services enable wireless
carriers to provide a broad range of mobile entertainment, such as
ringback tones, music-on-demand, mobile games, ringtones, messaging
and information services, to their subscribers. WiderThan currently
provides mobile entertainment solutions to 42 wireless carriers in
17 countries, including SK Telecom in Korea, Cingular Wireless,
Sprint Nextel, T-Mobile USA and Verizon Wireless in the United
States, Bharti Airtel in India and Globe Telecom in the
Philippines. About Beep Science AS Beep Science AS is a leading
provider of Mobile Digital Rights Management software solutions.
Founded in 2000, the company represents one of the largest
specialist resource centers into mobile DRM technology. Beep
Science has its head offices in Oslo, Norway, and has Research
& Development site in Szeged, Hungary. Beep Science operates in
Europe, Asia and America. Beep Science is an independent software
vendor providing client and server side DRM software products based
on open industry standard from Open Mobile Alliance. The company's
DRM vision is to support any content format, media player,
operating system, device, network and content delivery platform
with state of the art open standard DRM technology for both the
client and server side. Beep Science has partnerships with leading
technology providers and infrastructure vendors, and co-operates
with leading software integrators and solutions providers in
customer projects for end-to-end solutions. Beep Science has
world-class brands in the Media and Telecom Industry as customers.
For further information, please visit: http://www.beepscience.com/.
First Call Analyst: FCMN Contact: DATASOURCE: WiderThan CONTACT:
Emma Williamson of Fleishman-Hillard, +44 (0) 20 7395 7127, , for
WiderThan; Namhee Park of WiderThan, +82 2 2014 5278, ; or Sissel
Henriette Larsen of Beep Science AS, +47 932 88 888, Web site:
http://www.widerthan.com/ http://www.beepscience.com/
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