Westwood One, Inc. Announces Acquisition of Sigalert
January 05 2010 - 9:00AM
PR Newswire (US)
NEW YORK, Jan. 5 /PRNewswire-FirstCall/ -- Westwood One, Inc.
(NASDAQ: WWON), a leading independent provider of network radio
content and, through its Metro Traffic business, traffic
information to the radio, television and on-line sectors, today
announced the acquisition of the Sigalert business from Jaytu
Technologies, LLC, a leading regional provider of on-air, on-line
and mobile traffic information. "Sigalert has become a source for
the most up-to-date, useful traffic information in Southern
California, one of the most highly congested traffic areas in the
country, as well as in Northern California and Arizona," said Rod
Sherwood, President and CFO of Westwood One. "It is a perfect
platform for Westwood One to expand our digital business and
provide the most useful on-line traffic information to our radio,
television, and digital affiliates." Sigalert displays freeway and
highway maps with traffic speed and accident details in a simple,
intuitive and easy-to-use interface on the Web, mobile phones and
PDAs, and television traffic reports. It also provides highly
effective personalized traffic alerts to consumers to enable them
to identify and avoid traffic delays on their daily routes.
Westwood One plans to expand Sigalert's traffic products from eight
markets to approximately 65 markets in 2010. "We are committed to
supporting our radio station affiliates in their local markets with
a traffic product that gives their audiences easy access to the
information they want and need across multiple products," said
Steve Kalin, President, Westwood One's Metro Traffic. "Sigalert's
digital presentation will provide Metro's TV affiliates with a
'three-screen' best in class solution for on air, on line and
mobile applications," said Jonathan S. Marshall, EVP - Business
Affairs. "It allows television affiliates to have a consistent look
and feel across their TV, Web and mobile products." Sigalert was
launched in 1998 by its co-founders, Jonathan Berke and Joel
Johnstone, who will bring their engineering and digital expertise
to Westwood One to support Westwood One's affiliate network with
the strongest online and mobile product and easiest-to-use graphics
packages in the industry. About Westwood One Westwood One
(NASDAQ:WWON) is one of the nation's largest providers of network
radio programming and one of the largest domestic providers of
traffic information in the U.S. Westwood One serves more than 5,000
radio and 170 TV stations in the U.S. Westwood One provides over
150 news, sports, music, talk and entertainment programs, features
and live events to numerous media partners. Through its Metro
Traffic business, Westwood One provides traffic reporting and local
news, sports and weather to approximately 2,300 radio and TV
stations. Westwood One also provides digital and other
cross-platform delivery of its network and Metro content.
DATASOURCE: Westwood One, Inc. CONTACT: Christine Miller, office,
+1-212-641-2108, or mobile, +1-917-533-7224, for Westwood One Web
Site: http://www.westwoodone.com/
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