XWELL Announces Plans to Open an XpresSpa in THE PENN DISTRICT
January 04 2024 - 8:00AM
XWELL, Inc. (Nasdaq: XWEL) ("XWELL" or the "Company"), an authority
in wellness solutions for people on the go, today announced it
signed a lease agreement with Vornado Realty Trust to open an
XpresSpa location in Penn Station, located in the heart of New
York’s newly revitalized PENN DISTRICT.
The tech-forward, labor-lite out-of-airport spa
is expected to open in the first quarter of 2024 and will serve
commuters, neighborhood locals, and tourists with wellness-focused
retail, autonomous massage, and nail care services, enabling
seamless and efficient experiences for time-crunched New York City
travelers.
“Today’s announcement marks another milestone in
our strategy to reinvent XWELL as a destination for wellness,
underscoring our focus on smart expansion and growing our retail
revenue,” said XWELL Chief Executive Officer Scott Milford. “As we
continue to look at ways to grow outside of airport environments
with new businesses, including Naples Wax Centers and our
soon-to-open TreatStudios, our goal is to provide a moment of
relaxation to the more than 600,000 commuters from New York and New
Jersey who use Penn Station on a daily basis.”
Technology continues to play a critical role in
the expanding wellness market and is a primary driver behind
XpresSpa’s desire to expand in venues like rail stations. Services
such as autonomous massage chairs represented nearly 10% of all
XpresSpa services in 2023. Specifically, zero gravity chairs bring
in much higher margins and outsell the traditional lounger
6-to-1.
“We’re pleased to welcome XpresSpa to Penn
Station, and equally excited that this location will be the first
of its kind to employ an innovative, high-tech model to service
customers,” said Ed Hogan, Executive Vice President, Retail Leasing
at Vornado Realty Trust. “THE PENN DISTRICT offers neighborhood
locals, commuters, and visitors the highest level of hospitality,
from elevated food and beverage to premier offices, and now,
efficient wellness treatments.”
The move comes as demand for passenger rail is
increasing across the US, with Amtrak reporting in November 2023
that ridership increased nearly 25% in FY23 from FY22.
“We look forward to continuing to serve
passengers in airports globally but recognize that people are using
the rails more than ever,” added Milford. “By expanding into Penn
Station, we’re continuing to meet travelers where they are to
provide them with rejuvenating products and services that meet
their wellness needs and we look forward to working with Vornado
and Penn Station to bring wellness to all people on the go.”
About Vornado Realty
TrustVornado is a fully integrated real estate investment
trust (“REIT”) with a portfolio of premier New York City office and
retail assets and the developer of the new PENN DISTRICT. While
concentrated in New York, Vornado also owns the premier assets in
both Chicago and San Francisco. Vornado is a real estate industry
leader in sustainability, with over 27 million square feet of
LEED-certified buildings and over 23 million square feet at LEED
Gold or Platinum.
About XWELL, Inc. XWELL,
Inc. (Nasdaq: XWEL) is a leading global wellness holding company
operating multiple brands: XpresSpa®, Treat™, Naples Wax Center®,
XpresCheck® and HyperPointe™.
- XpresSpa and its Treat brand are leading retailers of wellness
services and related products, with 34 locations in 15 airports
globally.
- Naples Wax Center is a group of upscale skin care boutiques,
with three locations currently operating.
- XpresCheck is a provider of screening and diagnostic testing in
partnership with the CDC and Concentric by Ginkgo, conducting
bio-surveillance monitoring in its airport locations to identify
new SARS-CoV2 variants of interest and concern as well as other
pathogens entering the country from across the world.
- HyperPointe is a leading digital healthcare and data analytics
relationship company serving the global healthcare
industry.
Forward-Looking Statements
This press release may contain "forward-looking" statements
within the meaning of Section 27A of the Securities Act of 1933,
and Section 21E of the Securities Exchange Act of 1934. These
include statements preceded by, followed by or that otherwise
include the words "believes," "expects," "anticipates,"
"estimates," "projects," "intends," "should," "seeks," "future,"
"continue," or the negative of such terms, or other comparable
terminology. Forward-looking statements relating to expectations
about future results or events, including the Company’s current
plans and expectations relating to the business and operations and
future store openings for Naples Wax Center, are based upon
information available to XWELL as of today's date and are not
guarantees of the future performance of the Company, and actual
results may vary materially from the results and expectations
discussed. Additional information concerning these and other risks
is contained in the Company’s Annual Report on Form 10-K, Quarterly
Reports on Form 10-Q and Current Reports on Form 8-K, and other
Securities and Exchange Commission filings. All subsequent written
and oral forward-looking statements concerning XWELL, or other
matters and attributable to XWELL or any person acting on its
behalf are expressly qualified in their entirety by the cautionary
statements above. XWELL does not undertake any obligation to
publicly update any of these forward-looking statements to reflect
events or circumstances that may arise after the date hereof.
Media
Mike Reilly
MWW
mreilly@mww.com
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