YanGuFang Expands Whole Grain Food Offering On Leading E-Commerce Platforms
November 02 2023 - 6:20AM
YanGuFang International Group Co., Ltd. (the “Company” or
“YanGuFang”) (Nasdaq: YGF), a health food company primarily engaged
in the production, sourcing, research and development, and sales
and distribution of oat and grain products across China and
internationally, announced the debut of its new low glycemic index
(“GI”) oat milk and oatmeal bars on JD.com this August, showcasing
the remarkable progress in product innovation and the application
of new technologies.
YanGuFang’s new series of low-GI oat-based whole
grain products was developed in collaboration with the China
National Research Institute of Food Fermentation Industries and in
line with the “Healthy China 2030” blueprint, a national-level
strategic plan for the health sector outlined by the State Council
of the People’s Republic of China. The launch of these products on
JD.com, one of China’s largest e-commerce platforms, underscores
YangGuFang’s dedication to supporting the development of China’s
public health with healthier food options backed by dietary
science.
YangGuFang also invested in agricultural
technology, and in particular, seed science. The Company took a
role in the “Inner Mongolia Wuchuan County Oats Technology Academy”
(the “Wuchuan Academy”) to foster the development of innovative new
products and new technologies.
YanGuFang’s products have a track record in
e-commerce channels. One of the Company’s flagship products, Germ
Oatmeal, has achieved remarkable success on Douyin, the mainland
China counterpart of TikTok, ranking as the "Best-Selling Instant
Oatmeal" product in October 2023 in terms of sales volume on Douyin
Mall, the online shopping platform on Douyin. Since its debut
on Douyin in 2022, Germ Oatmeal has recorded an average annual
sales volume of more than one million orders. The product has also
maintained good sales volume by a substantial margin on various
other e-commerce platforms, including Taobao.
Low-GI oat products and other whole grain foods
are aligned with the push for healthier eating habits in China. In
conjunction with China’s 2023 National Nutrition Week, a group of
doctors and nutritionists recently launched an initiative to
encourage consumers to choose germ oatmeal products for a balanced
diet. The campaign targeted local communities in several cities in
China.
YanGuFang’s Germ Oatmeal products have also
gained momentum in overseas markets, offering international
consumers a wider variety of healthy options. YanGuFang has
continued to deepen its global presence following its 2023 Nasdaq
listing. In the future, the Company plans to expand its footprint
in key regions including the United States, Singapore, Thailand,
Australia, the United Arab Emirates, Hong Kong, and Japan.
Mr. Junguo He, Chairman and Chief Executive
Officer of YanGuFang, commented, “Our low-GI product offering and
cutting-edge advancements in smart agriculture will enable us to
respond to rising demand for healthier eating options and the
urgency of adopting sustainable farming practices. As we look to
the future, we are committed to driving growth in the quality,
efficiency, and sustainability of our agricultural practices. We
believe that these efforts will promote healthier diets among our
customers and help advance our goal to become an agricultural
technology innovator.”
About YanGuFang International Group Co.,
Ltd.
YanGuFang is a health food company engaged in
the production, sourcing, research and development, sales and
distribution of natural oat and whole grain products. The Company
is committed to improving human health through its research to
explore the nutritional benefits of its products. The Company has
developed over 80 products in its natural oat and whole grain
series. For more information, please visit the Company's website at
http://ir.ygfang.com/.
Forward-Looking Statements
This press release contains forward-looking
statements as defined by the Private Securities Litigation Reform
Act of 1995. Forward-looking statements include statements
concerning plans, objectives, goals, strategies, future events or
performance, and underlying assumptions and other statements that
are other than statements of historical facts. Investors can
identify these forward-looking statements by words or phrases such
as "approximates," "assesses," "believes," "hopes," "expects,"
"anticipates," "estimates," "projects," "intends," "plans," "will,"
"would," "should," "could," "may" or similar expressions. These
forward-looking statements are not guarantees of future performance
and involve known and unknown risks and uncertainties and are based
on the Company's current expectations and projections about future
events that the Company believes may affect its financial
condition, results of operations, business strategy and financial
needs, which may cause the actual results to differ materially from
the Company's expectations discussed in the forward-looking
statements. The risks and uncertainties relating to these
statements include, but are not limited to, risks and uncertainties
regarding the Company's ability to develop and sell new or improved
products and services, raise capital, deliver customer orders
timely, execute its business plans, and attract and retain
customers and skilled professionals; risks and uncertainties
regarding fluctuations in earnings, fluctuations in foreign
exchange rates, the impact of COVID-19 on the Company's businesses,
and general economic conditions affecting the Company's industry
and other risks contained in reports filed by the Company with the
U.S. Securities and Exchange Commission (the "SEC"). The Company
undertakes no obligation to update or revise publicly any
forward-looking statements to reflect subsequent occurring events
or circumstances, or changes in its expectations, except as may be
required by law. Although the Company believes that the
expectations expressed in these forward-looking statements are
reasonable, it cannot assure you that such expectations will turn
out to be correct, and the Company cautions investors that actual
results may differ materially from the anticipated results and
encourages investors to review other factors that may affect its
future results in the Company's filings with the SEC, which are
available, free of charge, on the SEC's website at www.sec.gov.
For investor and media inquiries please contact:
YanGuFang International Group Co., Ltd.
Investor Relations Department
Email: ir@yangufang.com
Christensen Advisory
Christian Arnell
Managing Director
Phone: +852.2232.3968
Email: christian.arnell@christensencomms.com
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