SEATTLE, Feb. 15, 2016 /PRNewswire/ -- Zillow®, the
leading real estate information and home-related marketplace today
launches a new national advertising campaign, "Home." The
campaign features real people sharing their own personal stories of
what makes home special to them. The campaign kicks off with eight
spots, several more will roll out over the spring and summer.
Each spot showcases a different person's story. The first spots
feature a young man who is the first person in his family to buy a
house, a mother who shares why the kitchen is the focal point in
her home, and a glimpse into a single dad's home life as he raises
four daughters. Each of their stories illustrate how home is
uniquely individual to everyone, yet universally core to our lives.
"As we develop features and tools for Zillow, we talk with
hundreds of thousands of people every year to understand their
challenges, frustrations, hopes and dreams when it comes to finding
a home," said Jeremy Wacksman,
Zillow CMO. "What we ended up hearing were these deeply personal,
yet universally relatable ways people turn a house into their home,
and that's what inspired this campaign."
The TV spots were directed by Academy Award-winning documentary
director Errol Morris. Morris
personally interviewed over one hundred people from across the
country before the final twelve stories were selected to be
featured in the campaign.
Zillow has seen significant increases in brand awareness and
market share since launching the award-winning "Find Your Way Home"
campaign which ran from 2013 to 2015. Zillow's audience market
share is nearly half of the real estate category, according to
comScore. Zillow's unaided brand awareness has grown from nine
percent, before advertising, to more than 31 percent, making it the
most widely known brand in category.
The TV ads will run in :15 and :30-second formats on broadcast
and cable networks including ABC, NBC, HGTV, TNT and TBS. The
campaign will also include national radio, print, and digital
advertising.
The ads feature an unreleased track by The Lumineers, whose song
"Stubborn Love" was featured in Zillow's 2013 "Long Distance" ad.
The TV spots were produced DeutschLA.
All of Zillow's TV ads can be found at Zillow.com/TV or Zillow's
YouTube Channel.
Zillow
Zillow® is the leading real estate and rental marketplace
dedicated to empowering consumers with data, inspiration and
knowledge around the place they call home, and connecting them with
the best local professionals who can help. Zillow serves the full
lifecycle of owning and living in a home: buying, selling, renting,
financing, remodeling and more. In addition to Zillow.com®, Zillow
operates the most popular suite of mobile real estate apps, with
more than two dozen apps across all major platforms. Launched in
2006, Zillow is owned and operated by Zillow Group (NASDAQ:Z and
ZG) and headquartered in Seattle.
Zillow and Zillow.com are registered trademarks of Zillow,
Inc.
(ZFIN)
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SOURCE Zillow, Inc.