SEATTLE, July 18, 2018 /PRNewswire/ -- Potential home
sellers in Atlanta will soon be
able to use Zillow Offers to request an offer from Zillow to buy
their home.
When the program launches in Atlanta in the fall of 2018, it will become
the third market where Zillow will directly buy homes, prepare them
for sale, and list them for sale in its expanded test of Zillow
Offers. Zillow Offers is currently available in Phoenix and Las
Vegas.
Zillow's research shows that 71 percent of sellers are
simultaneously buying a home, adding stress, timing and financial
complexity. With Zillow Offers, potential home sellers can request
an offer and, within two business days, receive a free,
no-obligation cash offer from Zillow – an opportunity to sell their
home on their own timeline.
"Sellers love Zillow Offers, because it's a service that offers
them more control and convenience – and less stress – when they
sell their homes," said Zillow Brand President Jeremy Wacksman. "Zillow has delivered that to
sellers in our first two markets, and we're excited to expand into
Atlanta. Once we launch the
program in the fall, we will be able to provide Atlanta-area homeowners with more choices,
greater control, certainty about price, and transparency when it
comes to selling their home - whether they take a cash offer or
sell traditionally with a Premier Agent."
Similar to Phoenix and
Las Vegas, Zillow will partner
with local brokerages and Premier Agents in Atlanta, allowing them to acquire new seller
lead opportunities as part of Zillow Offers. The two brokerages
partnering with Zillow for the Atlanta launch are Berkshire Hathaway
HomeServices (BHHS) Georgia Properties and Better Homes and Gardens
Real Estate Metro Brokers. The program gives real estate agents the
opportunity to acquire new listings by connecting them with
motivated sellers who have taken a direct action to sell their
home. Consumers who request a Zillow Offer, but decide to instead
sell their house traditionally with an agent or do not receive a
Zillow Offer, will be connected with a local brokerage or Premier
Agent. Finally, Zillow pays a commission to agents when it buys and
sells each home, and agents remain at the center of every
transaction Zillow is a part of.
"Consumers expect an experience tailored to their unique
circumstances, especially when it's as significant as selling their
home," said Craig McClelland, Vice
President and COO of Better Homes and Gardens Real Estate Metro
Brokers. "Zillow Offers gives consumers more choice, control and
transparency with less stress and hassle, while providing local
agents more opportunities to connect with consumers. We're excited
to partner with Zillow on this innovative program to serve
consumers in Atlanta."
"At BHHS Georgia Properties, we are focused on doing everything
we can to help consumers do what's right for them, and that means
constantly innovating and being forward thinking to meet their
evolving expectations," said Dan
Forsman, President & CEO of Berkshire Hathaway
HomeServices Georgia Properties. "Zillow Offers is an opportunity
for us to help consumers in a new way, working with a brand that
consumers trust."
Zillow
Zillow® is the leading real estate and rental marketplace
dedicated to empowering consumers with data, inspiration and
knowledge around the place they call home, and connecting them with
great real estate professionals. Zillow serves the full lifecycle
of owning and living in a home: buying, selling, renting,
financing, remodeling and more. Zillow Offers provides homeowners
in some metropolitan areas with the opportunity to receive offers
from Zillow. When Zillow buys a home, it will make necessary
updates and list the home for resale on the open market.
In addition to Zillow.com, Zillow operates the most popular
suite of mobile real estate apps, with more than two dozen apps
across all major platforms. Launched in 2006, Zillow is owned and
operated by Zillow Group (NASDAQ: Z and ZG) and headquartered in
Seattle.
Zillow is a registered trademark of Zillow, Inc. Zillow Offers
is a trademark of Zillow, Inc.
(ZFIN)
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SOURCE Zillow