SEATTLE, Feb. 17, 2021 /PRNewswire/ -- Zillow® is
unveiling technology today that will change the way home shoppers
tour a home remotely. The new 3D Home® interactive floor plans
bring together rich media content on for-sale listings into a
simple and powerful digital shopping experience that all Zillow
users can access for free.
Instead of viewing each media type separately with limited
listing detail, the floor plan now serves as a dynamic guide to
help shoppers more seamlessly navigate a home online. Together, the
3D Home tour, still photos and AI-generated floor plan give a more
accurate sense of the home's flow and space than was possible
before.
Zillow uses panoramic photos captured by an agent or
photographer with the free 3D Home app and a 360-degree camera, and
then applies the company's computer vision and machine learning
models to generate a 3D Home tour and interactive floor plan --
including AI-predicted room dimensions, square footage and the
location of the listing photos relative to the other media. The 3D
tour and floor plan are automatically uploaded to the listing and
can also be added to the MLS, embedded on a website, or shared via
email or social media.
"We are redefining the virtual tour experience by using AI to
break down the barriers between listing media -- like photos and
virtual tours -- and listing data, such as square footage and room
dimensions," said Josh Weisberg, VP
of Zillow's Rich Media Experience team. "This new integrated
experience will help shoppers better understand the relationship
between still photos and the layout of the house, provide a better
sense of the space and home features, and improve the overall
shopping experience."
Available now in 25 markets with more being added throughout the
year, 3D Home tours with interactive floor plans make it possible
for all homes to be showcased to attract more buyers and help home
shoppers narrow their choices and act fast in today's hot housing
market.
This next-generation 3D Home tour is the latest example of
Zillow innovations designed to help improve the remote home
shopping experience. The pandemic brought new demands from
shoppers, and Zillow saw the number of 3D Home tours published on
for-sale listings more than triple between 2019 and 2020 because
buyers and their agents recognized the tool as a safer way to tour,
and sellers and listing agents saw it as a cost-effective and
high-quality way to highlight and share listings in a hot housing
market.
Agents leveraging technology such as Zillow's free 3D Home tours
have also seen improved success for their listings through
increased views and saves on Zillow. Based on data collected
May 2020, buyers saved listings with
3D Home tours 32 percent more often than listings without.
The surge in 3D Home tours on listings and further enhancements
to the integrated experience provide photographers with greater
opportunity to support agents. Photographers can easily use the
Zillow 3D Home app and a Ricoh 360-degree camera to capture
high-quality tours that help agent listings stand out.
About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and
ZG) is reimagining real estate to make it easier to unlock life's
next chapter.
As the most-visited real estate website in the U.S., Zillow® and
its affiliates offer customers an on-demand experience for selling,
buying, renting or financing with transparency and nearly seamless
end-to-end service. Zillow Offers® buys and sells homes directly in
dozens of markets across the country, allowing sellers control over
their timeline. Zillow Home Loans™, our affiliate lender, provides
our customers with an easy option to get pre-approved and secure
financing for their next home purchase. Zillow recently launched
Zillow Homes, Inc., a licensed brokerage entity, to streamline
Zillow Offers transactions.
Zillow Group's affiliates and subsidiaries include Zillow®,
Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow
Closing Services™, Zillow Homes, Inc., Trulia®, Out East®,
StreetEasy® and HotPads®. Zillow Home Loans, LLC is an Equal
Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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SOURCE Zillow