SEATTLE, Dec. 21, 2021 /PRNewswire/ -- Americans love
to Zillow surf — most of them alongside someone else — and now they
have a new way to do it. Using the Zillow app on an iPhone or iPad,
home shoppers are now able to search and browse for-sale home and
rental listings in a seamless, synchronous experience together with
family, friends or a real estate agent.
Collaborative shopping is enabled by a new feature for FaceTime
called SharePlay. During a FaceTime call, Zillow app users can
start a SharePlay session in order to search together, explore maps
and view listing photo galleries in sync on Apple mobile devices.
SharePlay is available to anyone on an iPhone or
iPad running iOS 15.1 or iPadOS 15.1 or later.
"Whether you're shopping for a home or a rental, this new
feature makes it easier and a lot more fun," says David Beitel, Zillow chief technology officer.
"The ability to browse together on separate mobile phones allows
people to take their Zillow surfing to the next level. It's also a
great new way for real estate agents to connect with customers and
guide them in their home-shopping journeys."
According to customer research, 86% of Zillow users report
shopping with a partner, spouse or housemate. That's why Zillow
provides tools that make shopping with others simple, such as the
Shopping Partner feature, which allows each user to see another's
saved homes and tags on the "saved homes" tab. SharePlay powers
collaboration that happens in real time and allows input from loved
ones that can help buyers winnow their options and save time.
Home shoppers, especially millennials, value input from others.
Zillow research finds most millennial and Generation Z home
shoppers say they discuss their housing decisions with parents
(71%) and friends (61%). Among millennials and Gen Z homeowners, a
majority say they chose not to buy a particular home because of the
opinion of a significant other (60%) or a parent (54%).
"This new feature is the perfect addition to the suite of
technology-based tools — which includes Zillow 3D Home tours and
interactive floor plans — Zillow provides to help make people's
moving journey easier, less stressful and more fun," says
Beitel.
About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate
to make it easier to unlock life's next chapter. As the most
visited real estate website in the United
States, Zillow® and its affiliates offer customers an
on-demand experience for selling, buying, renting or financing with
transparency and ease.
Zillow Group's affiliates and subsidiaries include Zillow®,
Zillow Offers®, Zillow Premier Agent®, Zillow Home Loans™, Zillow
Closing Services™, Zillow Homes, Inc., Trulia®, Out East®,
ShowingTime®, Bridge Interactive®, dotloop®, StreetEasy® and
HotPads®. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS
#10287 (www.nmlsconsumeraccess.org).
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SOURCE Zillow