ZIPR Ziprealty (MM)

The innovative real estate solution empowers agents to provide
personalized, anticipatory service throughout a client's home purchase or sale.

EMERYVILLE, Calif., Dec. 19, 2012 - ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ: ZIPR), the leading online technology-enabled residential real estate brokerage company, today launched the second generation of Zap, a cutting-edge real estate technology solution for agents, brokers and home buyers. Zap combines ZipRealty's industry-leading CRM with its website and mobile application, the most powerful suite of real estate marketing tools in the United States. Zap fully integrates these dynamic platforms to give prospective home buyers superior customer service, while providing agents with sophisticated insight into their clients' online home search activity.

The Zap platform is available to both ZipRealty agents and Powered by Zip (PBZ) agents, ZipRealty's nationwide broker partners. "Together, Zap and ZipRealty.com are designed to empower a movement of agents and brokers who seek to serve their customers differently," says Lanny Baker, President and Chief Executive Officer of ZipRealty. "Our integrated technology system provides home buyers with accurate and timely real estate information, while enabling agents to deliver the outstanding personalized service that converts leads into actual business."

Through its PBZ network, ZipRealty's nationwide broker partners gain an innovative real estate technology solution by using Zap. Brokers can integrate the Zap tool with their own online buyer and seller leads, plus receive all incubated buyer and seller leads generated from the ZipRealty.com website within the broker's market.

"Although we generate leads from various sources, the challenge is converting those leads into transactions," says Steve Roney, CEO of Prudential Utah Real Estate. "That's where Zap comes in: It offers an innovative CRM and transaction management platform integrated with a lead generation platform that's never existed until now. Zap's comprehensive approach to brokerage organizational management and customer service is unparalleled in the industry."

Both PBZ and ZipRealty agents can input all of their clients into Zap to efficiently incubate, manage and transact throughout the life of the sales cycle. Zap makes it easy to maintain relevant contact with prospective clients, thereby allowing agents to grow their business without compromising their expected high level of service. Since Zap and ZipRealty's website are completely interconnected, agents will receive valuable feedback when home buyers are ramping up their search for a new residence.

Zap empowers agents to:

• Stay on top of clients' real estate needs 

• Intelligently engage with prospective home buyers when they show high propensity to transactions 

• Quickly contact new leads when they register 

• Receive powerful and targeted marketing through ZipRealty.com and its mobile apps 

• Effectively manage their time and relationships 

"Zap is an end-to-end real estate solution," says Van Davis, President of Brokerage Operations for ZipRealty. "It helps agents identify 'high-probability' customers - those more likely to execute transactions - monitor their online search parameters, such as their preferred neighborhoods and pricing preferences, and respond when and how the customer prefers," he says.

Additionally, the Zap platform allows agents to provide incremental information and assistance, thus enabling their customers to obtain the maximum benefit from ZipRealty's technology tools and professional agent experience.

"The level of efficiency Zap brings to the home search process and subsequent real estate transaction is unmatched," says Mr. Davis. "Zap doesn't waste prospective home buyers' or agents' valuable time," he notes.  "It provides agents with customers that are interested in buying or selling real estate, then allows the agents to organize, incubate and prioritize them, resulting in their ability to close more real estate transactions." 

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www.ziprealty.com

About ZipRealty, Inc.
ZipRealty is a leading national real estate brokerage and provider of proprietary technology and comprehensive online marketing tools for the residential real estate brokerage industry. For home buyers and sellers who increasingly want control, choice and a seamless, customized service, ZipRealty offers Internet-enabled, state-of-the-art technology and complete access to accurate, timely information via their website and mobile applications, which real estate professionals can combine with their own local knowledge and personal expertise to offer an exceptional start-to-finish client experience. For real estate professionals who seek more productive ways to conduct business, ZipRealty provides technology and online marketing tools to enhance their online sales channel, including lead generation, conversion and service of their clients. ZipRealty's technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business in 20 markets nationwide, as well as its Powered by Zip network of leading third-party local brokerages in 13 markets.

Media Contact:
Stacey Corso
510.7352667
scorso@ziprealty.com

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