'Behind the Cloud' Now Available on the Kindle and as an Audiobook
December 03 2009 - 4:05PM
PR Newswire (US)
The firsthand account of the rise of enterprise cloud computing by
Marc Benioff hits several best seller lists including Wall Street
Journal and BusinessWeek Rated one of the top five books being read
by corporate America by CEORead SAN FRANCISCO, Dec. 3
/PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the
enterprise cloud computing company
(http://www.salesforce.com/cloudcomputing), today announced that
"Behind the Cloud," the new book by chairman and CEO Marc Benioff
and published by Jossey-Bass, an imprint of Wiley, is now available
as a wireless download for Kindle readers and as an audiobook.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050216/SFW105LOGO) The
insider's view of the creation of salesforce.com as a cloud
computing giant was on The Wall Street Journal's best selling
business book list four consecutive weeks, named a BusinessWeek's
Best Seller, and was also listed as one of the top five books being
read by corporate America according to 800-CEO-READ, a leading
direct supplier of book-based resources. In addition, "Behind the
Cloud" was identified by the Associated Press as one of the "tech
books for your holiday shopping list." "The response to 'Behind the
Cloud' has been overwhelming," said Marc Benioff, chairman and CEO,
salesforce.com. "I think it's striking a chord with readers because
it contains unconventional business strategies and espouses new
technology models. I hope that for entrepreneurs and business
leaders, 'Behind the Cloud' can be a user's manual for success."
"Behind the Cloud" Availability The Kindle edition is priced at
$14.76. The audiobook is available at Audiable for $19.95. The
hardcover is also available for $27.95 at a variety of retailers.
-- Amazon.com
(http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Comp
any/dp/0470521163/ref=sr_1_1?ie=UTF8&s=books&qid=1255378694&sr=8-1)
-- Audiable
(http://www.audible.com/adbl/site/products/ProductDetail.jsp?BV_Sessio
nID=@@@@1887403891.1259778729@@@@&BV_EngineID=cccfadeimjkmelicefecekjd
ffidfkh.0&productID=BK_ADBL_001285) -- Barnes & Noble
(http://search.barnesandnoble.com/Behind-the-Cloud/Marc-Benioff/e/9780
470521168/?itm=1&USRI=behind+the+cloud) -- Borders
(http://www.borders.com/online/store/TitleDetail?sku=0470521163) --
CEORead
(http://800ceoread.com/book/show/9780470521168-Behind_the_Cloud) --
Wiley
(http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470535903.html)
All of Benioff's proceeds from the book go toward the
Salesforce.com Foundation. About "Behind the Cloud" "Behind the
Cloud," for the first time, offers a personal insider's view of the
creation of a cloud computing giant and tells the story of how
salesforce.com brought businesses into the cloud in an era
dominated by mass consumer cloud services like Facebook, Google and
Twitter. Benioff shares personal stories of the pivotal situations
that salesforce.com encountered on its ascent. "Behind the Cloud"
provides readers with a practical, how-to guide, including 10
playbooks with 111 plays that entrepreneurs and existing business
executives may employ the secrets to salesforce.com's success.
Readers will uncover the plays used to take salesforce.com from
idea to billion-dollar company in just 10 years, all while
revolutionizing the technology industry. But "Behind the Cloud" is
about more than just technology. Benioff details the company's
innovative integrated philanthropy model that has generated $18
million in grants, 165,000 hours of donated employee service and
7,000 successful nonprofit organizations running on
salesforce.com's service. For every entrepreneur, and anyone
interested in cloud computing, this is a must-read. Leaders from
every Industry Lauding "Behind the Cloud" -- "Cisco and
salesforce.com share a vision of how the network is the platform to
transform business. In his book, Benioff outlines how
salesforce.com has used cloud computing to disrupt and reshape the
enterprise software space. It is clear that we are just beginning
to understand the potential of networked business and the future
benefits and productivity gains of the next phase of the Internet."
--John Chambers, chairman and CEO, Cisco -- "A great guide for any
aspiring entrepreneur or CEO navigating the landscape of the
future. It's the playbook for Enterprise 2.0." --Michael Dell,
founder, chairman and CEO, Dell -- "'Behind the Cloud' demonstrates
what happens when companies act as good citizens. Everyone--from
employees to shareholders to the company--wins. Get ready to be
inspired and make a difference." --Charles Moore, executive
director, Committee Encouraging Corporate Philanthropy -- "In
'Behind the Cloud,' Marc Benioff takes us through the ups and downs
of building one of the most extraordinary businesses of our time
and reveals the tactics that gave salesforce.com its amazing edge.
This book will show you how to focus your vision, think
differently, align your organization--and transform your business
and your life." --Anthony Robbins, author of "Awaken the Giant
Within" and "Unlimited Power," and professional speaker --
"Salesforce.com and Google share a vision for how the cloud will
revolutionize computing. 'Behind the Cloud' gives us a rare glimpse
at the development of one of the most important trends in business
today." --Eric Schmidt, CEO, Google -- "Reading, but also
afterwards, practicing the 111 plays described by Marc Benioff
opens the door for entrepreneurial success much better than any MBA
Program." --Klaus Schwab, founder, World Economic Forum and
co-founder of the Schwab Foundation for Social Entrepreneurship --
"Reading this book, I laughed out loud many times as Marc told his
story, a story of great ideas, thunder-stealing pranks, and a world
consciousness that is at the heart of salesforce.com." --Neil
Young, musician Additional Resources -- "Behind the Cloud"
(http://www.salesforce.com/behindthecloud/) -- Facebook
(http://www.facebook.com/BehindTheCloud) -- Salesforce.com
Foundation (http://www.salesforcefoundation.org/) -- YouTube
(http://www.youtube.com/watch?v=cvXe9_ikY-A) -- YouTube
(http://www.youtube.com/watch?v=qndFluemy9Q) -- YouTube
(http://www.youtube.com/watch?v=LoBgW1fb6xM) About salesforce.com
Salesforce.com is the enterprise cloud computing company. The
company's portfolio of Salesforce CRM applications, available at
http://www.salesforce.com/products/, has revolutionized the ways
that companies collaborate and communicate with their customers
across sales, marketing and service. The company's Force.com
platform (http://www.salesforce.com/platform/) helps customers,
partners and developers to quickly build powerful business
applications to run every part of the enterprise in the cloud.
Based on salesforce.com's real-time, multitenant architecture,
Salesforce CRM and Force.com offer the fastest path to customer
success with cloud computing. As of October 31, 2009,
salesforce.com manages customer information for approximately
67,900 customers including Allianz Commercial, Dell, Dow Jones
Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
salesforce.com applications should make their purchase decisions
based upon features that are currently available. Salesforce.com
has headquarters in San Francisco, with offices in Europe and Asia,
and trades on the New York Stock Exchange under the ticker symbol
"CRM". For more information please visit
http://www.salesforce.com/, or call 1-800-NO-SOFTWARE. Copyright
(c) 2009 salesforce.com, inc. All rights reserved. Salesforce and
the "no software" logo are registered trademarks of salesforce.com,
inc., and salesforce.com owns other registered and unregistered
trademarks. Other names used herein may be trademarks of their
respective owners.
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http://photoarchive.ap.org/ DATASOURCE: salesforce.com CONTACT:
Jane Hynes of salesforce.com, +1-415-901-5079, Web Site:
http://www.salesforce.com/
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