Gannett: Broadcasting Would Be Better Off Without Leno
October 19 2009 - 11:29AM
Dow Jones News
Gannett Inc. (GCI) Chief Executive Officer Craig Dubow said
Monday that the company's broadcast stations that are NBC
affiliates would likely be better off if the network had not
departed from scripted programming in the 10 p.m. hour in
prime-time with a comedy show hosted by Jay Leno.
On a conference call following the company's third-quarter
earnings release, Dubow tempered his comments about NBC's
prime-time programming strategy, saying it's too early to tell
Gannett's broadcasting business will be affected.
Some broadcast stations had objected to NBC's strategy when it
announced its plans to use Leno in prime-time, due to concerns that
it would hurt audience ratings for their late-night news
broadcasts.
"Right now, we would probably be in a little better position
with the traditional [prime-time programming]," said Dubow. "It’s
awfully early to tell at this point. Leno will give us some
opportunities as we move forward."
-Nat Worden, Dow Jones Newswires; 212-416-2472;
nat.worden@dowjones.com