Maria Sharapova Debuts Custom-Designed Nike Apparel at Miami's NASDAQ-100 Open This Week
March 23 2006 - 9:00AM
PR Newswire (US)
MIAMI, March 23 /PRNewswire-FirstCall/ -- Fresh off her win at last
weekend's Pacific Life Open in Indian Wells, Calif., Maria
Sharapova will step onto the tennis court at the NASDAQ-100 Open
tennis tournament in Miami, Fla., and debut new custom made Nike
apparel that features a unique Dri-FIT sport corset and skirt that
are adapted from Nike's fitness dance collection. (Photo:
http://www.newscom.com/cgi-bin/prnh/20060323/SFTH025-a
http://www.newscom.com/cgi-bin/prnh/20060323/SFTH025-b ) After
learning of Maria's interest in Nike's fitness dance collection,
Nike designers adapted two key pieces for Maria to wear on the
tennis court. The Nike Speed Corset is pearl and black and features
a state-of-the-art ventilation system in the front and back for
breathability to keep Maria cool while playing in Miami's heat. The
black Nike Shimmer Mix Skirt is made of moisture-wicking Dri-FIT
fabric and features an adjustable roll top waist that allows for a
custom fit. Nike's proprietary, tested and re-tested,
moisture-wicking technology, Nike Dri-FIT helps sustain body
temperature by drawing sweat away from the skin and moving it to
the outside of the fabric where it quickly evaporates Maria, who
traditionally has preferred playing in dresses, was so pleased with
corset and skirt design that she decided to wear the separates.
"The corset is definitely something you don't see much on the
tennis courts, but Nike made it very comfortable to wear and the
vents keep me cool," said Maria Sharapova. "I'm sure that my fans
are going to think it's different because I've never worn anything
like this, but I'm excited about it and since it's Miami you can
get away with things being a little edgier." "Maria loved the
current Nike fitness dance collection so for the NASDAQ-100 Open,
we acted quickly to create a special look for Maria," said Mindy
Grossman, Vice President of Global Apparel for Nike. "Nike
designers translated the fitness dance apparel into a corset and
skirt that offer bold style, but also provide the performance
features critical for the heat and elite level of play in Miami."
Maria's Nike apparel will be available in a limited quantity at the
NASDAQ-100 Open retail tent on site at the tournament and Nike's
current fitness dance collection is available at nikewomen.com and
at sporting goods retailers across the country. About Nike NIKE,
Inc. based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc.,
which designs, markets and distributes athletic footwear, apparel
and accessories; Bauer NIKE Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan, a leading designer and
marketer of luxury shoes, handbags, accessories and coats; Hurley
International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and
Exeter Brands Group LLC, which designs and markets athletic
footwear and apparel for the value retail channel.
http://www.newscom.com/cgi-bin/prnh/20060323/SFTH025-a
http://www.newscom.com/cgi-bin/prnh/20060323/SFTH025-b
http://photoarchive.ap.org/ DATASOURCE: NIKE, Inc. CONTACT: Nike
Media Relations Line, +1-212-367-4447 Web site:
http://www.nikebiz.com/
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