'Best of 2003' Honors Bestowed Upon Nike Golf's Slingshot Irons by Business Week, Men's Health
December 11 2003 - 2:32PM
PR Newswire (US)
'Best of 2003' Honors Bestowed Upon Nike Golf's Slingshot Irons by
Business Week, Men's Health New Clubs Featured in Spot Debuting
with Charles Barkley, Tiger Woods BEAVERTON, Ore., Dec. 11
/PRNewswire-FirstCall/ -- Less than one month after its launch at
retail, Nike Golf's new Slingshot Irons are receiving Best of 2003
honors from respected sources such as Business Week Magazine and
Men's Health. The announcement comes on the eve of a new commercial
spot featuring the revolutionary Slingshot Irons with the world's
No. 1 golfer Tiger Woods and NBA analyst and renowned avid golfer
Charles Barkley. (Logo:
http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO ) Woods and
his now-famous confidante, Frank the head cover, look on while
Barkley swings the more forgiving Slingshot irons in new creative
for Nike Golf from Wieden & Kennedy airing for the first time
this weekend on ABC. "Innovation, big and small" -- that's what
Business Week looked for in picking the Best Products of 2003 in
its December 15 issue, while Men's Health supposedly tested
thousands of new products and selected 77 to honor with its 1st
Annual Tons of Useful Stuff Awards in the December 2003 issue.
According to Business Week, Slingshot is one of this year's creme
de la creme: "If you're a weekend golfer who struggles on the
fairway, you might find Nike's Slingshot irons more forgiving and
easier to use than your current clubs. Ten years in the making, the
unconventional-looking irons ($699 with steel shafts; $799 for
graphite) have a special "bridge" across the back of each clubface.
That moves the center of gravity well behind the club face, making
it easier to get each shot airborne and minimizing any slicing."
Under the heading "Master Your Game -- 5 new ways to grab the
competitive edge," Men's Health said: "Nike Golf's Slingshot Irons
-- Moving the center of gravity lower helps inexperienced golfers
get the ball up." What started with a plan to develop game
improvement irons for his son led Tom Stites, Director of Product
Creation for Nike Golf, on a decade-long journey of designs,
prototypes, and testing -- all intent on shifting the center of
gravity (CG) of each club to promote launching the ball with
minimal effort and increased forgiveness. For the details on
Slingshot and the Slingback design, visit http://www.nikegolf.com/.
Nike Golf, located in Beaverton, Oregon, is passionately dedicated
to honoring and respecting the traditions and heritage of the game,
and to providing committed golfers with the absolute best equipment
in the game in every product category. For more information on Nike
Golf, visit our Web site at http://www.nikegolf.com/. Editors and
journalists seeking editorial information and downloadable images,
visit http://www.nikegolf.com/presscenter.
http://www.newscom.com/cgi-bin/prnh/20020719/NKGOLFLOGO
http://photoarchive.ap.org/ DATASOURCE: Nike Golf CONTACT: Dean
Stoyer of Nike Golf, +1-503-532-6018 or Web site:
http://www.nikebiz.com/ http://www.nikegolf.com/
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