Nike Announces Presenting Sponsorship of 'The Relay' - a 199-Mile Relay Race in the Bay Area
April 22 2004 - 2:23PM
PR Newswire (US)
Nike Announces Presenting Sponsorship of 'The Relay' - a 199-Mile
Relay Race in the Bay Area SAN FRANCISCO, April 22 /PRNewswire/ --
Today Nike announced its sponsorship of The Relay, a 199-mile,
twelve-member team run that begins in Calistoga and ends in Santa
Cruz, California. The Relay benefits organ donation through Organs
"R" Us and takes place over a two-day period on October 23rd and
October 24th, 2004. (Logo:
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO ) "We're
excited to have the world leader in the running industry as a
sponsor," said Jeff Shapiro, Race Director of The Relay. "2004 is
our 10th anniversary and Nike has committed to helping us raise
awareness of the 83,000 Americans waiting for transplants." "We're
pleased to become a Presenting Sponsor of The Relay this year,"
said Kellie Leonard of Nike. "The Relay brings more than 3,500
runners from all over the US to compete in a 24 hour event that
offers a unique experience for athletes while benefiting the lives
of others in need of organ donation." The course includes a large
number of tourist destinations and has 36 legs (three legs per
runner, (3-8.9 miles each) through 36 cities and across the Golden
Gate Bridge under a full moon. About The Relay With more than 300
teams, The Relay is the largest event in the world promoting organ
donation. Runners travel 36 legs through 36 cities from the scenic
Napa Valley Wine Country to Sonoma and Marin, across the Golden
Gate Bridge under a full moon, to San Francisco and San Mateo, and
through Silicon Valley to Santa Cruz. About Organs "R" Us Organs
"R" Us, a nonprofit public benefit corporation, was founded in San
Francisco in 1996 and supports transplant recipients, candidates,
family members, friends and donor families by promoting organ
donation through athletics. About Nike Nike, Inc. based in
Beaverton, Oregon is the world's leading designer, marketer and
distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/ DATASOURCE: Nike, Inc. CONTACT: Jeff
Shapiro of The Relay, +1-650-508-9700; or Kellie Leonard of Nike,
Inc., +1-503-671-6171 Web site: http://www.nikebiz.com/
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