WEAR YELLOW, LIVE STRONG: Fashion Designers and the Lance Armstrong Foundation host a Style.com Auction for Young People Living with Cancer NEW YORK, July 7 /PRNewswire/ -- Style.com and the Council of Fashion Designers of America (CFDA) have joined forces with Lance Armstrong Foundation (LAF) and brought together the best of the fashion design and luxury industries -- who have donated one-of-a-kind and exclusive yellow (or yellow- accented) products for an online auction that will take place on Style.com July 6th through July 16th. All proceeds from the auction will benefit LAF programs, which help young people with cancer live strong. (Photo: http://www.newscom.com/cgi-bin/prnh/20040707/NYW085 ) As a tribute to Lance Armstrong's inspirational fight against cancer, as well as his historic attempt at a sixth Tour de France win, the Lance Armstrong Foundation (LAF) and Nike launched the Wear Yellow Live Strong campaign last month. For Lance Armstrong, yellow is the color of hope, courage, inspiration and perseverance -- as well as the color of the leader's jersey in the Tour de France. Nike donated $1 million to the Foundation and is leading efforts to raise a total of $6 million through the sale of yellow wristbands engraved with Lance's mantra, Live Strong, as well as through a momentous auction that will take place on Style.com. Fashion designers who contributed items to the auction include Donna Karan, Robert Lee Morris, Oscar de la Renta, Carolina Herrera, Narciso Rodriguez, Michael Kors and Ralph Lauren. "The members of the CFDA are so pleased to be supporting cancer survivors, the Lance Armstrong Foundation and the LIVE STRONG initiative," said CFDA's Executive Director Peter D. Arnold of the auction. "The money raised through the Wear Yellow Live Strong campaign will give us new opportunities to provide leadership, resources and support for people, especially young people, living with cancer," said Mitch Stoller, president and C.E.O. of the LAF. "There is no question why we partnered with Lance," said Candy Pratts Price, Executive Fashion Director of Style.com. "His message of strength and survival is contagious and we are better for it." About the Lance Armstrong Foundation: The Lance Armstrong Foundation (LAF) believes that in your battle with cancer, knowledge is power and attitude is everything. From the moment of diagnosis we provide the practical information and tools you need to live strong. The LAF focuses it activities on community survivorship programs, national advocacy initiatives, scientific and clinical research grants, and survivorship education and resources, including Live Strong, the LAF's comprehensive resource for cancer survivors. The LAF was founded in 1997 by cancer survivor and champion cyclist Lance Armstrong and is located in Austin, Texas. For more information, visit http://www.laf.org/ and http://www.livestrong.org/. http://www.newscom.com/cgi-bin/prnh/20040707/NYW085 DATASOURCE: Nike, Inc. CONTACT: Trisha Burns of Nike, +1-212-367-4437; or PR Consulting - +1-212-228-8181 Web site: http://www.laf.org/ http://www.livestrong.org/

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