Today at Niketown New York Serena Williams Debuts Custom US Open Nike Apparel That Pushes On- Court Cool
August 27 2004 - 9:57PM
PR Newswire (US)
Today at Niketown New York Serena Williams Debuts Custom US Open
Nike Apparel That Pushes On- Court Cool NEW YORK, Aug. 27
/PRNewswire/ -- In stark contrast to New York City's heat and
humidity, Serena Williams will be comfortable and cool at the US
Open. Utilizing the latest in cooling technologies, Serena unveiled
her custom apparel collection today at a special event at Niketown.
The collection features proprietary four-way stretch denim with
moisture management properties created specifically for Serena's US
Open appearance. Nike designers also built cooling details into the
rest of the multi-piece collection -- from moisture-wicking fabric
that pulls moisture away from Serena's body to Dri-FIT mesh
designed to be breathable and to help keep her dry on court.
(Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-a
http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-b
http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-c ) Serena will
also debut a new groundbreaking shoe and boot with Nike Shox
technology -- marking the first time the technology is being
applied to tennis footwear. The highly anticipated shoe will be
available in January 2005. The collection designed by Nike with
Serena, reflects her strength, irreverence and femininity while
celebrating a passion for iconic American styling with the use of
fabrics like leather and denim. "It's usually pretty hot in New
York this time of year, and we wanted to design a collection that
helped me to stay cool but that also looked cool, " said Serena
Williams. "I love denim and I love boots - Nike made it so I can
wear what I love and still stay cool so I can perform my best on
court." "For US Open, we wanted to keep Serena cool and comfortable
in the August heat. We built many cooling details into the overall
collection and are introducing a new performance denim," said Mindy
Grossman, Vice President of Global Apparel for Nike. "At the same
time, our designers took inspiration from Serena to create an
exciting, edgy New York City look especially for her." NIKE, Inc.
based in Beaverton, Oregon is the world's leading designer,
marketer and distributor of authentic athletic footwear, apparel,
equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc.,
which designs, markets and distributes athletic footwear, apparel
and accessories; Bauer NIKE Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan(R), which designs,
markets, and distributes fine dress and casual shoes and
accessories; and Hurley International LLC, which designs, markets
and distributes action sports and youth lifestyle footwear, apparel
and accessories.
http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-a
http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-b
http://www.newscom.com/cgi-bin/prnh/20040827/NYF127-c DATASOURCE:
NIKE, Inc. CONTACT: Ilana Finley, +1-212-367-4440, or , or Rob
Aldinger, +1-212-367-4438, or , both of NIKE, Inc. Web site:
http://www.nikebic.com/
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