Robert Mondavi Private Selection Brings Harvest to Consumers with 'Crush in the City'
August 03 2007 - 6:00AM
PR Newswire (US)
Nationwide tour to bring California wine country experience to
thousands this summer and fall SAN FRANCISCO, Aug. 3
/PRNewswire-FirstCall/ -- As the harvest season approaches, Robert
Mondavi Private Selection is bringing the experience of visiting a
California winery to consumers' hometowns with its first-ever Crush
in the City tour. Traveling to eight cities this summer and fall,
Crush in the City is free* to attend and aims to provide consumers
the opportunity to learn about wine -- including how it goes from
grape to glass, beginning at harvest time. "Americans are fast
becoming the top consumers of wine around the world," says Ted
Allen, Food and Wine Ambassador for Robert Mondavi Private
Selection. "But, many of us still lack confidence when it comes to
selecting, pairing or speaking about wine." Crush in the City has
an interactive set designed to resemble a winery. The fun,
educational and sensory experience will make stops at many exciting
destinations as well as popular food and wine festivals. Allen, of
Top Chef, Iron Chef America and PBS's Uncorked, will be on-hand at
each event to help visitors sharpen their wine knowledge and
entertaining skills. "Through Crush in the City, I look forward to
visiting with both novice and enthusiast wine lovers and showing
them that enjoying wine is about drinking what you love, being with
friends and family, and most of all, having fun," he adds. Visitors
to Crush in the City will also experience: -- Grape to Glass: A
step-by-step visual display illustrating how wine is made-and how
it goes from the vine to the dinner tables of millions of
Americans. -- Dare to Pair: A fun, interactive program featuring
failsafe pointers to pair food and wine. Participants will learn
how wine complements and elevates dining experiences. -- Wine
Tasting: A wine tasting bar replete with different varietals from
the Robert Mondavi Private Selection portfolio including the newest
addition-Vinetta-a five varietal Bordeaux-style blend. -- Learn the
heritage of Robert Mondavi: A brief glimpse into how Robert Mondavi
revolutionized the wine landscape and brought worldwide recognition
to U.S. winemaking. "Harvest is one of the most exciting times to
visit a winery-but many people simply don't have the chance to get
there," says Damon Musha, Marketing Director for Robert Mondavi
Private Selection. We created Crush in the City to imbue consumers
with the experience, and to fulfill Robert Mondavi's vision of
introducing Americans to the joys of good food and good wine."
Crush in the City will visit cities across the country this summer
including: -- August 4-5, Chicago, IL-Gold Coast Art Fair -- August
11-12, Long Beach, CA-Queen Mary -- September 2-3, Cleveland,
OH-Taste of Cleveland -- September 20, New York, NY-Harvest in the
Square -- September 22-23, Princeton, NJ-Great Grapes, Wine Arts
and Food Festival -- September 28-29, Boston, MA-Beantown Jazz
Festival -- October 13-14, Atlanta, GA-Taste of Atlanta For more
information about the tour, visit the Robert Mondavi Private
Selection web-site http://www.discover-wine.com/. About Robert
Mondavi Private Selection Robert Mondavi Private Selection is
produced by Centerra Wine Company, the popular-priced and premium
wine producer of Constellation Wines U.S., which is part of
Constellation Wines, the world's largest wine business, an
operating division of Constellation Brands, Inc. (NYSE: STZ; STZ.B)
("CBI"). Constellation Wines U.S. encompasses four of CBI's U.S.
wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine
Partners, and North Lake Wines. Leading brands include Alice White,
Arbor Mist, Cook's, Covey Run, Inglenook, Ravenswood Winery, Talus
Collection, Vendange, Toasted Head and Woodbridge by Robert
Mondavi. * Event admission may apply, but no wine purchase
required. Contact: Alicia Laury () Blair Decembrele () 212-221-1713
DATASOURCE: Robert Mondavi Private Selection CONTACT: Alicia Laury,
, Blair Decembrele, , +1-212-221-1713, both for Robert Mondavi
Private Selection Web site: http://www.discover-wine.com/
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