Pacifico Beer Launches Epic Adventure Photo Contest
July 07 2009 - 4:10PM
PR Newswire (US)
- Contest Seeks Photos of Most Epic Adventures for Chance to Win
Ultimate Surf Trip with Pro Surfer Joel Tudor - CHICAGO, July 7
/PRNewswire/ -- Pacifico beer is asking fans of the authentic
pilsner to upload photos of their adventures for the chance to live
the Pacifico lifestyle and win an "Epic Adventure" of their own.
The contest, which launches July 8, 2009 on
http://www.mexicoviapacifico.com/, enables consumers to submit
photos for the opportunity to win a surf trip for four with
professional surfer Joel Tudor, along with other great prizes.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090707/NY43088)
Pacifico has always been a beer for the adventurous, fond of
off-the-beaten-path destinations, especially given that the beer
was originally discovered by west coast surfers on trips to Baja
California, Mexico. Prizes for the Pacifico Epic Adventure Contest
include: -- One grand prize winner will win a trip for four to the
Moana Resort on Waikiki Beach in Oahu for five days and four nights
and surf lessons from professional surfer Joel Tudor, considered
one of the best longboard surfers in the world -- Five first prize
winners will receive their choice of a shortboard, longboard or
stand-up paddle board from Surftech -- 50 second prize winners will
receive a one-year subscription to Surfer Magazine To enter,
consumers can submit up to three photos of their own epic adventure
on http://www.mexicoviapacifico.com/ from July 8 to September 15,
2009. Upon completion of the submission period, the photos will be
judged by a panel of experts including a Pacifico representative,
professional surfer Joel Tudor and Grant Ellis, photo editor of
Surfer Magazine. Photos will be judged on aesthetics as well as the
degree of epic-ness of adventure, but Pacifico is leaving it up to
consumers to decide what they consider an epic adventure. "Pacifico
drinkers tend to live life to the fullest and find adventure
wherever they are," said John Swiatowiec, director of off-premise
national accounts retail marketing for Crown Imports, the U.S.
importer of Pacifico. "Whether it's a photo of someone scaling a
mountain top or celebrating a big night on the town, we're
interested in seeing adventures from all fans of Pacifico."
Consumers must be over the age of 21 to enter the contest. Due to
legal restrictions, residents of California and Utah are not
eligible to participate. Crown Imports LLC is a joint venture that
imports, distributes and markets the Modelo portfolio and other
fine beer brands across the entire U.S. The Modelo portfolio
includes Corona Extra, the #1 imported beer in the U.S. and #6 beer
overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico
beer brands. Crown also imports the St. Pauli Girl and Tsingtao
beer brands in the U.S. For more information, visit
http://www.crownimportsllc.com/. Crown Imports is a 50-50 joint
venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's
leading company in the brewing, distribution and sale of beer, and
Constellation Brands, Inc. (NYSE:STZNYSE:ASX:NYSE:CBR), a leading
international beverage alcohol producer, importer and marketer.
http://www.newscom.com/cgi-bin/prnh/20090707/NY43088
http://photoarchive.ap.org/ DATASOURCE: Crown Imports LLC CONTACT:
Bill Ligas of Crown Imports LLC, +1-312-873-9279, ; or Lauren
Fimbres, +1-312-829-8326 x263, , or Kelly Harfoot, both of
TeamWorks Media Web Site: http://www.crownimportsllc.com/
http://www.mexicoviapacifico.com/
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