Office Depot Rolls Out New Swingline® Shopping Display at Nationwide Retail Locations
March 01 2011 - 3:03PM
Business Wire
ACCO Brands Corporation (NYSE:ABD) and Office Depot (NYSE:ODP),
celebrating 25 years as a leading global provider of office
supplies and services, today announced the rollout of a new
experiential shopping display for Swingline® paper trimmer products
at retail locations across the country.
The fun and interactive in-store display of Swingline rotary,
fixed blade and guillotine trimmers features more than 10 products
arranged in a simple-to-shop visual arrangement, including new
signage and a “Try Me” station that provides customers with tips on
selecting the correct paper trimmer for their personal and business
needs. The “Try Me” station features the Swingline Dial-a-Blade®
trimmer, one of Swingline’s most innovative trimmers, which offers
users the ability to switch between four cutting styles with just a
simple turn of the dial.
“This exciting store set is more than just an expanded
assortment of paper trimmers, it’s another great example of how
Office Depot is helping customers take care of their business by
providing new ways to directly engage with our products before
making a purchasing decision,” said Glenn Ubertino, Senior Director
of Merchandising for Office Depot.
“The new Swingline trimmer display at Office Depot was designed
to help customers choose the trimmer that is right for them,” added
Jed Peters, Vice President of Channel Marketing for Swingline and
ACCO Brands. “From professional-grade trimmers to basic trimmers
for a weekend craft project, the new in-store shopping experience
at Office Depot truly allows the customer to engage in the
selection process, resulting in a more fulfilling shopping
experience.”
The lineup of Swingline trimmers available at Office Depot
includes the following:
- Swingline Dial-a-Blade® Trimmer:
Offers multiple cutting styles including straight, wave and scoring
- all without the need to change the blade.
- Swingline ClassicCut® Laser
Guillotine Trimmer: Accurate trimming with laser
precision.
- Swingline SmartCut®
EasyBladeTM Rotary Trimmer: Safe, secure trimming
with a concealed blade and no exposed edges.
To learn more about the products and services available at
Office Depot, please visit your local Office Depot retail store
location or www.officedepot.com.
About Office Depot
Celebrating 25 years as a leading global provider of office
supplies and services, Office Depot is Taking Care of Business for
millions of customers around the globe. For the local corner store
as well as Fortune 500 companies, Office Depot provides products
and services to its customers through 1,600 worldwide retail
stores, a dedicated sales force, top-rated catalogs and a $4.1
billion e-commerce operation. Office Depot has annual sales of
approximately $12.1 billion, and employs about 41,000 associates
around the world. The Company provides more office products and
services to more customers in more countries than any other
company, and currently sells to customers directly or through
affiliates in 53 countries.
Office Depot’s common stock is listed on the New York Stock
Exchange under the symbol ODP. Additional press information can be
found at: http://mediarelations.officedepot.com and
http://socialpress.officedepot.com/.
About Swingline Products and ACCO Brands Corporation
(NYSE:ABD)
Swingline, from ACCO Brands, is a leading brand in workspace
tools for the business, home and mobile office. For more
information, please visit www.swingline.com.
ACCO Brands Corporation is a world leader in select categories
of branded office products. Its industry-leading brands include
Day-Timer(R), Swingline(R), Kensington(R), Quartet(R), GBC(R),
Rexel, NOBO, and Wilson Jones(R), among others.
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