Kensington® Extends Its Leadership in Security to Smartphones; Innovative BungeeAir Keeps Phones and Content Secure
September 15 2011 - 8:00AM
Business Wire
Kensington today introduced a groundbreaking new approach to
mobile security, the BungeeAir™ wireless tether and case for
iPhone. After evaluating the significant problem of phone theft or
loss (reported at 30% or 70 million lost annually in the US
alone1), Kensington extended its leadership in physical security —
fusing hardware and software together to protect an iPhone.
BungeeAir helps avoid the risk of losing the phone and its contents
by protecting and securing it in a manner that is easy, portable,
and stylish. Whether inadvertently left behind in a taxi or if fast
hands attempt to take it away in a restaurant or office, BungeeAir
quickly alerts the owner when a phone is at risk to provide a first
line of defense against loss of the device or data.
It takes only moments to forget or lose a mobile phone, but
research shows that critical minutes can pass before an owner will
notice. Startling statistics from a recent YouGov study2 show:
- Men are more likely than women to
notice their mobile phone missing in less than 15 minutes (40% men
vs. 29% women)
- 28% of respondents between the ages of
18 and 24 would notice their mobile phone missing within five
minutes
- Only 13% of respondents ages 55 or
older would realize their mobile phone was missing within five
minutes
The first of what will be a family of products, the two new
Kensington BungeeAir™ cases combine software and hardware to
physically and digitally secure an iPhone. BungeeAir™ is a wireless
tether for the iPhone comprised of a downloadable software
application and a small remote fob, which can be attached to a key
chain or carried in a pocket. The two components maintain an active
wireless connection. Stretching the connection to its limit
triggers an audible alert from the fob, and instantly activates
password protection to secure the iPhone and prevent access to data
or content. The BungeeAir fob, powered by two coin size batteries,
has a battery life of up to six months — making the solution
simple, effective and low maintenance.
BungeeAir’s digital tether can be adjusted by the user to sound
the alert and trigger password protection at a short or long
distance (an average of 50 feet depending on the environment) to be
effective in a variety of environments. With the power of two-way
communications between fob and installed software, the BungeeAir
can also be used to locate a missing iPhone using the fob with a
convenient "find me" feature. The BungeeAir™ Wireless Tether &
Battery Case includes a 1500mAh battery built-into a slim
protective case to provide hours of extended talk time, web
surfing, FaceTime, video watching and more. Kensington’s BungeeAir™
Wireless Tether Adapter & Case includes a 30-pin compatible
adapter for the iPhone, the wireless tether fob, and a soft
rubberized protective case for the iPhone 4.
“BungeeAir represents what we mean by smart, safe, simple
products,” said Dan Torres, Senior Director of Global Product
Management at Kensington. “The smart way to keep your iPhone safe
is to simply keep it with you. With so much at stake if you lose
your phone, Kensington wants to focus on preventing the loss from
happening in the first place. BungeeAir is a multi-layered platform
for iPhone, and is only the beginning of our plans to extend our
leadership in digital security. Kensington pioneered the ‘first
line of defense’ for physical laptop security and eventually we
want to bring our customers that value for a variety of different
mobile devices.”
Product Availability
The Kensington BungeeAir Power Case is available exclusively at
Amazon.com and Kensington.com from early to mid-October. The
BungeeAir Protect and BungeeAir Power cases will become available
at other major retailers in October. For additional information
please visit http://www.kensington.com.
See the BungeeAir Demo Video:
http://www.youtube.com/watch?v=-21qCJsGnpg
See the BungeeAir Quick Start Video:
http://www.youtube.com/watch?v=kQZXEWRrDrA
See full specs of the BungeeAir Power and Protect Cases:
http://www.kensington.com/kensington/us/us/s/1718/security-cases-for-iphone.aspx
1 Source: “All is Not Lost if Your Cell Phone is Broken, by
Clint Swett, Sacramento Bee, May 14, 2007,
http://www.signonsandiego.com/uniontrib/20070514/news_mz1b14swett.html
2 Source: “Would You Realize If You Lost Your Smartphone?” by
Tony Bradley, PCWorld.com, March 31, 2011,
http://www.pcworld.com/businesscenter/article/223844/would_you_realize_if_you_lost_your_smartphone.html
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