Criteo will support both demand and
supply-side advertising offerings to drive measurable
commerce outcomes for Albertsons Media Collective's CPG
brand and agency partners
NEW
YORK, Jan. 9, 2024 /PRNewswire/ -- Criteo
(Nasdaq: CRTO), the commerce media company, today announced a new
partnership with Albertsons Media Collective, the retail media arm
for the Albertsons Companies (NYSE: ACI), to enhance its
cutting-edge retail media network. As Criteo continues to extend
its leadership in the consumer-packaged goods (CPG) and grocery
space, this partnership will support Albertsons Media Collective's
onsite sponsored ad offerings, while Criteo plans to expand to
newer ad formats like commerce display and sponsored video in the
coming months.
Together, Criteo and Albertsons Media Collective will offer CPG
brand partners access to premium inventory and excellent campaign
execution through flexible integrations with Criteo's demand and
supply-side offerings. With Commerce Max, Criteo's self-service
demand-side platform (DSP), Albertsons Media Collective can onboard
first party data, in-store sales data, and comprehensive shopper
signals to empower advertisers to reach Albertsons shoppers across
its owned and operated properties. In addition, Criteo's retailer
monetization suite, Commerce Yield, will allow for Albertsons to
continue to monetize its online assets and tap into new incremental
demand driven by Criteo. Both Commerce Max and Commerce Yield will
be available as self-service solutions via Criteo's Commerce Media
Platform and Albertsons' Media Collective.
The combination of Commerce Yield and Commerce Max will create
an ecosystem where Albertsons Media Collective's CPG brand and
agency partners have access to robust on-site inventory and can
manage large-scale media buys within Criteo's singular, easy-to-use
platform. Advertisers will also benefit from the platform's
flexibility, which allows them to optimize performance at a time
when proving return on ad spend (ROAS) has never been more
critical.
"We are confident that integrating Criteo into our operations
will enhance our client services to better support brands and
agencies through expanded service models and channels," said
Harvey Ma, Vice President at
Albertsons Media Collective. "This partnership demonstrates our
commitment to empowering brand advertisers with greater flexibility
and diverse ad formats as they look to craft full-funnel
advertising strategies, and we are excited to see the growth
opportunities that result from this partnership."
As the retail media market continues to mature, marketers are
keen to continue the momentum by working with partners that can
effectively scale and unify their advertising offerings. And with
U.S. retail media ad spend likely to double between 2023 and 2027,
reaching $109 billion, Criteo's
Commerce Media Platform is arming businesses with essential tools
for success in the evolving landscape. Through this
partnership with Albertsons, Criteo is enhancing its audience reach
and fortifying its position as a leader in the expanding retail
media space.
"Our partnership with Albertsons Media Collective brings massive
opportunity to agencies and brands looking to capitalize on retail
media's immense growth within the grocery industry," shared
Brian Gleason, Chief Revenue Officer
at Criteo. "As we continue our work to unify the retail media
ecosystem and provide streamlined offerings to CPG brands, we are
excited to bring more value and transparency to Albertsons Media
Collective and its partners, while also bolstering our network of
retailer media providers."
For more information on Criteo's retail media solutions and its
retail media ecosystem, click here.
About Criteo
Criteo (NASDAQ: CRTO) is the global
commerce media company that enables marketers and media owners to
drive better commerce outcomes. Its industry leading Commerce Media
Platform connects thousands of marketers and media owners to
deliver richer consumer experiences from product discovery to
purchase. By powering trusted and impactful advertising, Criteo
supports an open internet that encourages discovery, innovation,
and choice. For more information, please
visit www.criteo.com.
Forward-Looking Statements Disclosure
Forward-Looking Statements Disclosure. This press release
contains forward-looking statements, including our expectations
regarding our market opportunity and future growth prospects and
other statements that are not historical facts and involve risks
and uncertainties that could cause actual results to differ
materially. Factors that might cause or contribute to such
differences include, but are not limited to: failure related to our
technology and our ability to innovate and respond to changes in
technology, uncertainty regarding our ability to access a
consistent supply of internet display advertising inventory and
expand access to such inventory, including without limitation
uncertainty regarding the timing and scope of proposed changes to
and enhancements of the Chrome browser announced by Google,
investments in new business opportunities and the timing of these
investments, whether the projected benefits of acquisitions
materialize as expected, including the successful integration of
our acquisitions of IPONWEB and Brandcrush, uncertainty regarding
international growth and expansion (including related to changes in
a specific country's or region's political or economic conditions),
the impact of competition, uncertainty regarding legislative,
regulatory or self-regulatory developments regarding data privacy
matters and the impact of efforts by other participants in our
industry to comply therewith, the impact of consumer resistance to
the collection and sharing of data, our ability to access data
through third parties, failure to enhance our brand
cost-effectively, recent growth rates not being indicative of
future growth, our ability to manage growth, potential fluctuations
in operating results, our ability to grow our base of clients, and
the financial impact of maximizing Contribution ex-TAC, as well as
risks related to future opportunities and plans, including the
uncertainty of expected future financial performance and results
and those risks detailed from time-to-time under the caption "Risk
Factors" and elsewhere in the Company's SEC filings and reports,
including the Company's Annual Report on Form 10-K filed with the
SEC on February 24, 2023, and in
subsequent Quarterly Reports on Form 10-Q as well as future filings
and reports by the Company. Importantly, at this time,
macro-economic conditions including inflation and rising interest
rates in the U.S. have impacted Criteo's business, financial
condition, cash flow and results of operations.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
Media contacts
Criteo Public Relations
Florian Herzing,
f.herzing@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
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SOURCE Criteo