The Dallas Morning News Releases Latest Circulation Figures; Results Speak to Quality of Content and Support Premium Pricing Str
April 27 2009 - 8:11AM
PR Newswire (US)
DALLAS, April 27 /PRNewswire/ -- The Dallas Morning News, on April
15, 2009, filed with the Audit Bureau of Circulations (ABC),
subject to audit, a Publisher's Statement for the six-month period
ended March 31, 2009. The newspaper increased prices 100% in
single-copy daily, 33% in Sunday and 17% in home subscriptions
compared to the same period one year ago. Daily circulation in the
same period was 331,907 and 474,923 for Sunday, representing a
reduction of 9.9% and 8.7%, respectively, compared with the
six-month period ended March 31, 2008. The Dallas Morning News has
maintained its emphasis on driving quality subscriber audiences to
benefit advertisers. "We are placing even greater emphasis on
home-delivered circulation," said John McKeon, president and
general manager. Daily home delivery paid at 50% or more is 99.8%
of daily home delivery, an increase of 2.8% from one year ago.
Despite an increase of 17% in subscription price, home delivered
circulation sold at greater than 50% of full price declined only
0.5% for Sunday and 3.2% for daily. "These results speak to the
value our readers place on the quality of our content. And they
confirm the value of our premium pricing strategy and the quality
of the audience it delivers to our advertisers," said McKeon. "An
indicator of reader engagement and satisfaction is the more than
33% of subscribers who pay using our automatic credit card renewal
feature, EZ Pay, which is one of the highest rates among major
metro markets," he said. The News continues to focus its resources
to deliver the best targeting vehicles for advertisers. "With the
combination of our aggressive emphasis on serving our core audience
in The Dallas Morning News and continued investment in our
portfolio of targeted print and on-line solutions, we are improving
the value proposition for advertisers," said Jim Moroney, publisher
of The Dallas Morning News. "We will continue our strategy to
rebalance our business model, asking readers to share a greater
portion of the cost of our printed product, which in turn supports
the quality of our journalism. This is a strategic advantage that
must be maintained." About The Dallas Morning News Established in
1885, The Dallas Morning News (dallasnews.com) is Texas' leading
newspaper and serves a readership of more than 1.5 million. The
newspaper has received eight Pulitzer Prizes since 1986, as well as
numerous other industry awards recognizing the quality of its
investigative and feature journalism, design and photojournalism.
In 2005, The News received the Scripps Howard Foundation National
Journalism Award for its editorial series calling for mandatory
record votes in the Texas legislature, and its Web site,
dallasnews.com, also was honored for Web reporting. In 2003, the
paper launched the leading Spanish-language daily in North Texas,
Al Dia; the standard-setting free entertainment tabloid, Quick; and
the nation's first editorial blog. In 2008, the paper launched the
free, home-delivered quick-read, Briefing. The Dallas Morning News
is the flagship newspaper subsidiary of A. H. Belo Corporation.
About A. H. Belo Corporation A. H. Belo Corporation (NYSE:AHC)
headquartered in Dallas, Texas, is a distinguished newspaper
publishing and local news and information company that owns and
operates four daily newspapers and a diverse group of Web sites. A.
H. Belo publishes The Dallas Morning News, Texas' leading newspaper
and winner of eight Pulitzer Prizes since 1986; The Providence
Journal, the oldest continuously-published daily newspaper in the
U.S. and winner of four Pulitzer Prizes; The Press-Enterprise
(Riverside, CA), serving southern California's Inland Empire region
and winner of one Pulitzer Prize; and the Denton Record-Chronicle.
The Company publishes various specialty publications targeting
niche audiences, and its partnerships and/or investments include
the Yahoo! Newspaper Consortium and Classified Ventures, owner of
cars.com. A. H. Belo also owns direct mail and commercial printing
businesses. Additional information is available at
http://www.ahbelo.com/. DATASOURCE: The Dallas Morning News
CONTACT: Stephanie Hoefken, +1-214-891-7693, , for The Dallas
Morning News Web Site: http://www.dallasnews.com/
http://www.ahbelo.com/
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