AHC A H Belo Corporation

LIVONIA, Mich. and DALLAS, May 27 /PRNewswire-FirstCall/ -- Valassis (NYSE:VCI), one of the nation's leading media and marketing services companies, and The Dallas Morning News, the flagship subsidiary of A. H. Belo Corporation (NYSE:AHC), today announced a powerful, innovative alliance that changes the way advertisers reach households in the Dallas-Ft. Worth designated market area (DMA). Through the alliance, The Dallas Morning News will combine its advertising inserts with Valassis' RedPlum(TM) Direct Mail Package, creating a single, shared offering that will reach 1.5 million households weekly in the Dallas-Ft. Worth market. The RedPlum Direct Mail Package consists of good deals on the brands consumers want most from various businesses, which are combined into a single package and delivered to consumers' mailboxes to help them make smart buying decisions by providing them with savings and value. The familiar Have you Seen Me?(R) Missing Child images and information are featured on the back page. Beginning in August 2009, the RedPlum Direct Mail Package will be delivered to more than 485,000 home delivery recipients of The Dallas Morning News, Al Dia and Briefing, and mailed by Valassis to another 1 million local households. This alliance is the latest of successful collaborations Valassis has entered into with 31 newspapers across the United States, offering an innovative way to reach out to 8 million U.S. households. Advertisers benefit from the efficiency of the newspapers' delivery channel and the precision of Valassis targeting and reach via direct mail. Consumers benefit from advertising that is delivered by trusted, reliable sources - The Dallas Morning News and Valassis' RedPlum product. "This deal is a win for advertisers and consumers alike," said William Blackmer, Valassis Senior Vice President, Strategic Sourcing. "Advertisers can leverage the power of newspaper and mail to enhance their message to consumers and can ensure maximum response through both delivery methods. Consumers will receive valuable deals and offers all in one package, which will greatly facilitate planned shopping experiences. We are very pleased to continue building our relationship with The Dallas Morning News in this important market." "By merging The News' portfolio of print products with Valassis' unique targeting systems, this partnership allows us to offer advertisers throughout the Dallas-Ft. Worth marketplace enhanced distribution capabilities," said John McKeon, President and General Manager of The Dallas Morning News. "It also supports our goal of delivering value to consumers by increasing their opportunities to save, one more example of the many ways in which The Dallas Morning News helps people live better here." Valassis' proprietary sub-ZIP code consumer targeting platform will allow advertisers to maximize their response rates by delivering the right information to consumers. Readers of The Dallas Morning News, Al Dia and Briefing will receive their merged RedPlum Direct Mail Package on top of the Wednesday newspaper, ensuring high visibility for the advertising offers, while those who do not receive the newspaper will receive their co-branded Direct Mail Package in their mailboxes on Tuesday or Wednesday. About Valassis Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform - in-home, in-store and in-motion. Through its interactive offering - redplum.com - consumers will find compelling national and local deals online. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children(R) program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc. For more information, visit http://www.valassis.com/ or http://www.redplum.com/. To learn about advertising opportunities with RedPlum, please call 1-800-437-0479. About The Dallas Morning News Established in 1885, The Dallas Morning News (dallasnews.com) is Texas' leading newspaper and serves a readership of more than 1.5 million. The newspaper has received eight Pulitzer Prizes since 1986, as well as numerous other industry awards recognizing the quality of its investigative and feature journalism, design and photojournalism. In 2005, The News received the Scripps Howard Foundation National Journalism Award for its editorial series calling for mandatory record votes in the Texas legislature, and its Web site, dallasnews.com, also was honored for Web reporting. In 2003, the paper launched the leading Spanish-language daily in North Texas, Al Dia; the standard-setting free entertainment tabloid, Quick; and the nation's first editorial blog. In 2008, the paper launched the free, home-delivered quick-read, Briefing. The Dallas Morning News is the flagship newspaper subsidiary of A. H. Belo Corporation. About A. H. Belo Corporation A. H. Belo Corporation (NYSE:AHC) headquartered in Dallas, Texas, is a distinguished newspaper publishing and local news and information company that owns and operates four daily newspapers and a diverse group of Web sites. A. H. Belo publishes The Dallas Morning News, Texas' leading newspaper and winner of eight Pulitzer Prizes since 1986; The Providence Journal, the oldest continuously-published daily newspaper in the U.S. and winner of four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving southern California's Inland Empire region and winner of one Pulitzer Prize; and the Denton Record-Chronicle. The Company publishes various specialty publications targeting niche audiences, and its partnerships and/or investments include the Yahoo! Newspaper Consortium and Classified Ventures, owner of cars.com. A. H. Belo also owns direct mail and commercial printing businesses. Additional information is available at http://www.ahbelo.com/. Safe Harbor and Forward-Looking Statements Certain statements found in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; our ability to comply with or obtain modifications or waivers of the financial covenants contained in our debt documents; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; recent disruptions in the credit markets that make it difficult for companies to secure financing; we do not currently comply with the continued listing requirements of The New York Stock Exchange and therefore our common stock may be delisted; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; the outcome of ADVO's pending shareholder lawsuits; our current litigation with News America Incorporated may be costly and divert management's attention; possible governmental regulation or litigation affecting aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and financial condition; reductions of our credit rating may have an adverse impact on our business; counterparties to our secured credit facility and interest rate swaps may not be able to fulfill their obligations due to disruptions in the global credit markets; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. DATASOURCE: Valassis; The Dallas Morning News CONTACT: Mary Broaddus, Director, Investor Relations and Corporate Communications, Valassis, +1-734-591-7375, ; or Stephanie Hoefken for The Dallas Morning News, +1-214-891-7693,

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