DALLAS, Aug. 23, 2011 /PRNewswire/ -- The Dallas Morning
News announced the successful launch of its enhanced approach to
local coverage in neighborsgo and the Metro section of the
newspaper last weekend. The improvements were designed to increase
the community-specific coverage of the weekly neighborsgo
publications and bring a more regional focus to the daily Metro
section.
Neighborsgo is now distributed in Briefing and
continues to be delivered inside the Friday edition of The
Dallas Morning News. This new home delivery strategy increases
the distribution of neighborsgo by nearly 200,000 households
for a combined total of more than 340,000 households in
North Texas. Neighborsgo
will also be available online, inside the Friday eEdition of The
Dallas Morning News. Single-copy and free rack distribution of
neighborsgo have been discontinued.
Community coverage has increased from 44 to 71 neighborhoods and
suburban areas throughout the Dallas area. Grouped into 11 weekly zoned
editions, neighborsgo follows shopping patterns and
demographics, key criteria that provide new opportunities for
advertisers to drill down to their geographic targets in a more
specific, cost-effective way.
"As the leading provider of local news and information in the
Dallas area, we are continuing to
invest in our in-depth local news coverage and distribution," said
CEO and publisher Jim Moroney. "The
increased coverage area and distribution of neighborsgo
improves our service to the many communities that make up our
distribution area and also gives advertisers more visibility and
exposure in more neighborhoods."
As part of its identity as a "window on your community,"
neighborsgo now includes Good Kid, Police Blotter, School
Briefs and Community Voices, all features that were previously
published inside Metro. Each edition also features rotating columns
by city officials and community leaders. Published stories and
photos will continue to be a combination of consumer-generated and
staff-written articles first posted on neighborsgo.com.
"People want to see local news and ads that are relevant to
them," said Oscar Martinez,
publisher of neighborsgo. "This move clarifies the roles of
Metro and neighborsgo and puts us in a position to further
engage both readers and advertisers."
At the same time, the Metro section of The News has been
repositioned to have a regional focus. Content has been organized
thematically for readers' convenience, with topics including public
safety, education, transportation, neighborhood profiles and much
more.
"In all, these changes have two important and positive effects,"
continued Moroney. "We are giving our engaged readers more focused,
meaningful content in a greater number of communities, and we are
giving our advertisers more targeted and cost-effective tools to
reach audiences. I am confident that the improved focus and
distribution of our content will be well received by both the
communities and the advertisers we serve."
About The Dallas Morning News
Established in 1885, The Dallas Morning News
(dallasnews.com) is Texas' leading
newspaper. Its portfolio of print and online products reach an
average daily audience of more than 1.1 million. The newspaper has
received nine Pulitzer Prizes since 1986, as well as numerous other
industry awards recognizing the quality of its investigative and
feature journalism, design and photojournalism. In 2010, The
News received the Pulitzer Prize for an editorial series
highlighting the economic disparity between the northern half and
southern half of Dallas. In 2003,
the paper launched the leading Spanish-language daily in
North Texas, Al Dia and the
nation's first editorial blog. In 2007, the paper established one
of the country's first consumer-generated community news sites,
neighborsgo.com. In 2008, the paper launched the free,
home-delivered quick-read, Briefing. The Dallas Morning
News is the flagship newspaper subsidiary of A. H. Belo
Corporation.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in
Dallas, Texas, is a distinguished
newspaper publishing and local news and information company that
owns and operates four daily newspapers and a diverse group of
websites. A. H. Belo publishes The Dallas Morning
News, Texas' leading newspaper
and winner of nine Pulitzer Prizes; The Providence Journal,
the oldest continuously-published daily newspaper in the U.S. and
winner of four Pulitzer Prizes; The Press-Enterprise
(Riverside, CA), serving the
Inland Southern California region and winner of one Pulitzer Prize;
and the Denton Record-Chronicle. The Company publishes
various niche publications targeting specific audiences, and its
partnerships and/or investments include the Yahoo! Newspaper
Consortium and Classified Ventures, owner of cars.com. A. H.
Belo also owns and operates commercial printing, distribution and
direct mail service businesses. Additional information is
available at www.ahbelo.com or by contacting David A. Gross, vice president/Investor
Relations and Strategic Analysis, at 214-977-4810.
Statements in this communication concerning A. H. Belo
Corporation's (the "Company's") business outlook or future economic
performance, anticipated profitability, revenues, expenses,
dividends, capital expenditures, investments, impairments, pension
plan contributions, real estate sales, future financings, and other
financial and non-financial items that are not historical facts,
are "forward-looking statements" as the term is defined under
applicable federal securities laws. Forward-looking statements are
subject to risks, uncertainties and other factors that could cause
actual results to differ materially from those statements.
Such risks, uncertainties and factors include, but are not
limited to, changes in capital market conditions and prospects, and
other factors such as changes in advertising demand and newsprint
prices; newspaper circulation trends and other circulation matters,
including changes in readership methods, patterns and demography,
and audits and related actions by the Audit Bureau of Circulations;
challenges implementing increased subscription pricing and
new pricing structures; challenges in achieving expense
reduction goals, and on schedule, and the
resulting potential effects on operations; technological changes;
development of Internet commerce; industry cycles; changes in
pricing or other actions by existing and new competitors and
suppliers; labor relations; regulatory, tax and legal changes;
adoption of new accounting standards or changes in existing
accounting standards by the Financial Accounting Standards Board or
other accounting standard-setting bodies or authorities; the
effects of Company acquisitions, dispositions, co-owned ventures,
and investments; pension plan matters; general economic conditions
and changes in interest rates; significant armed conflict; and
other factors beyond our control, as well as other risks described
in the Company's Annual Report on Form 10-K for the
year ended December 31, 2010, and
other public disclosures and filings with the Securities and
Exchange Commission.
SOURCE The Dallas Morning News