DALLAS, May 31, 2012 /PRNewswire/ -- DMNmedia, the
marketing solutions group of The Dallas Morning News, Inc., and
Cinsay announced today that they have entered into a partnership in
which DMNmedia will resell Cinsay's proprietary, patent-pending and
managed Smart Store™ platform to businesses in the Dallas-Fort Worth area.
Cinsay's social video commerce platform allows businesses to
create 'SMART STORES' that can be shared and posted anywhere around
the web and onto most HTML5 mobile devices. Beyond commerce
and the ability to clear transactions directly inside the Store,
the Cinsay SaaS-based technology also includes lead generation
support as well as a donations component for political campaigns
and non-profits.
"We are tremendously excited to be a partner with DMNmedia,
helping them bring a new range of options in ecommerce to their
clients," said Christian Briggs, CEO
and founder of Cinsay. "Recent reports have shown video to increase
conversions by as much as 144% over traditional ecommerce, and the
ability to insert the Smart Store into web pages, mobile, blogs,
and social media networks makes Cinsay a game changer," Briggs
added.
The Smart Store and associated content management system appear
to consumers as a traditional video player with sharing features,
sizing, and player controls. When users interact or mouse
over the Store, a variety of related videos, pictures or offers
appear along with action buttons that allow purchase, donation, or
information requests to be executed directly inside the
player. Merchants can easily create an account and set up an
online, media-rich store that can be shared across nearly any web
and mobile platform within minutes. Content can be embedded into
social sites like Facebook™, LinkedIn™, and Twitter™ with the
potential to be shared. Once shared across multiple sites, the
Smart Store can be updated with new content, pricing and video at
any time. Those changes are instantly published across all the
locations, wherever the Store is featured.
"Offering the Cinsay Smart Store is a perfect complement to the
array of marketing products and services we provide to our
clients," said Grant Moise, Vice
President/Digital with DMNmedia. "The ability to drive higher
conversion rates, improved sales lift and lower marketing costs
through viewer sharing will be valuable benefits to advertisers in
the Dallas-Fort Worth market."
About Cinsay, Inc.
Cinsay has created a next generation eCommerce, viewer
interactive, video-based platform for any size businesses. Cinsay's
SaaS based technology enables anyone to sell products, capture
donations, and generate leads all inside the patented Smart Store.
Cinsay also manages end-to-end social media and blogger campaigns
through its ten million plus blogger network. Customers are offered
a complete turnkey business via merchant account services as well
as an exclusive on-demand solution featuring dozens of personal,
brandable products like t-shirts, caps, mugs and iPhone covers.
Self-managed and managed customers benefit from Cinsay's in-depth
reporting tools and real-time statistical data. Cinsay's embeddable
platform is compatible with web and mobile HTML5 devices and is
highly scalable via its enterprise-level hosting and distribution
network. www.cinsay.com
About The Dallas Morning News and DMNmedia
Established in 1885, The Dallas Morning News
(dallasnews.com) is Texas' leading
newspaper and the flagship newspaper subsidiary of A. H. Belo
Corporation. It has received nine Pulitzer Prizes since 1986, as
well as numerous other industry awards recognizing the quality of
its investigative and feature journalism, design and
photojournalism. Its portfolio of print and digital products
reaches an average daily audience of more than 1.1 million people
and includes online news and information sites; iPhone, Android and
iPad apps; Al Dia (www.aldiatx.com), the leading
Spanish-language daily in North
Texas; neighborsgo (neighborsgo.com), a
consumer-generated community news outlet; and Briefing, the
free, home-delivered quick-read.
To advertisers, the portfolio of products is represented by
DMNmedia (www.DMNmedia.com), the marketing solutions group of The
Dallas Morning News, Inc.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in
Dallas, Texas, is a distinguished
newspaper publishing and local news and information company that
owns and operates four daily newspapers and related websites.
A. H. Belo publishes The Dallas
Morning News, Texas' leading
newspaper and winner of nine Pulitzer Prizes; The Providence
Journal, the oldest continuously-published daily newspaper in
the United States and winner of
four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving the Inland Southern
California region and winner of one Pulitzer Prize; and the
Denton Record-Chronicle. The Company publishes niche
publications targeting specific audiences, and its investments
and/or partnerships include Classified Ventures, owner of Cars.com,
and the Yahoo! Newspaper Consortium. A. H. Belo also owns and operates commercial
printing, distribution and direct mail service businesses.
Additional information is available at www.ahbelo.com or by
contacting David A. Gross, Vice
President/Investor Relations and Strategic Analysis, at
214-977-4810.
Statements in this communication concerning A. H. Belo
Corporation's (the "Company's") business outlook or future economic
performance, anticipated profitability, revenues, expenses,
dividends, capital expenditures, investments, impairments, pension
plan contributions, real estate sales, future financings, and other
financial and non-financial items that are not historical facts,
are "forward-looking statements" as the term is defined under
applicable federal securities laws. Forward-looking statements are
subject to risks, uncertainties and other factors that could cause
actual results to differ materially from those statements.
Such risks, uncertainties and factors include, but are not
limited to, changes in capital market conditions and prospects, and
other factors such as changes in advertising demand and newsprint
prices; newspaper circulation trends and other circulation matters,
including changes in readership methods, patterns and demography,
and audits and related actions by the Audit Bureau of Circulations;
challenges implementing increased subscription pricing and new
pricing structures; challenges in achieving expense reduction
goals, and on schedule, and the resulting potential effects on
operations; technological changes; development of Internet
commerce; industry cycles; changes in pricing or other actions by
existing and new competitors and suppliers; labor relations;
regulatory, tax and legal changes; adoption of new accounting
standards or changes in existing accounting standards by the
Financial Accounting Standards Board or other accounting
standard-setting bodies or authorities; the effects of Company
acquisitions, dispositions, co-owned ventures, and
investments; pension plan matters; general economic conditions and
changes in interest rates; significant armed conflict; and other
factors beyond our control, as well as other risks described in
the Company's Annual Report on Form 10-K for the year
ended December 31, 2011, and other
public disclosures and filings with the Securities and Exchange
Commission.
SOURCE DMNmedia