DALLAS, Sept. 4, 2012 /PRNewswire/ -- The Dallas
Morning News has named Philipp von
Holtzendorff-Fehling Chief Marketing Officer. In this role,
he will serve as The News' key customer advocate with a
particular focus on both subscriber acquisition and retention and
the strategic application of customer data analytics. He will
also provide strategic leadership for all marketing
activities, including brand and market positioning, social
strategy, content development, channel strategy, advertising,
innovative digital marketing and lead generation. He will
report to publisher and CEO Jim
Moroney.
Von Holtzendorff-Fehling brings
more than 15 years of experience in marketing, customer
relationship management and general management across a variety of
industries, in the U.S. and around the world. Prior to joining
The News, he served as executive vice president and general
manager communications for PreClarity, a U.S.-based global
analytics and customer experience company. Previously, he held
several marketing and customer relationship management positions as
a vice president with T-Mobile USA
and T-Mobile International AG/Deutsche Telekom AG. Prior to that,
he served as head of premium segment, customer relations and
customer care management at Avis, and held several marketing
positions within the financial industry in Europe.
"Now is the time for local news media companies like ours to put
intense focus on two things: the acquisition and retention of
print and digital subscribers, and the vast amount of data they
have on their audiences," said Moroney. "Philipp's extensive
experience in the telecommunications industry and his most recent
work in the area of data analytics make him perfectly qualified to
lead us in these efforts."
"The Dallas Morning News and its portfolio of print and
digital products are at the forefront of a significant
transformation in the news industry," said von Holtzendorff-Fehling. "I am excited about
the tremendous opportunity to build on one of Texas' greatest brands and fully exploit
opportunities to strengthen The News' value and relevance to
subscribers."
About The Dallas Morning News
Established in 1885, The Dallas Morning News
(dallasnews.com) is Texas' leading
newspaper and the flagship newspaper subsidiary of A. H. Belo
Corporation. It has received nine Pulitzer Prizes since 1986, as
well as numerous other industry awards recognizing the quality of
its investigative and feature journalism, design and
photojournalism. Its portfolio of print and digital products
reaches an average daily audience of more than 1.1 million people
and includes online news and information sites; iPhone, Android and
iPad apps; Al Dia (www.aldiatx.com), the leading
Spanish-language daily in North
Texas; neighborsgo (neighborsgo.com), a
consumer-generated community news outlet; and Briefing, the
free, home-delivered quick-read.
To advertisers, the portfolio of products is represented by
DMNmedia (www.DMNmedia.com), the marketing solutions group of
The Dallas Morning News, Inc.
About A. H. Belo Corporation
A. H. Belo Corporation (NYSE: AHC), headquartered in
Dallas, Texas, is a distinguished
newspaper publishing and local news and information company that
owns and operates four daily newspapers and related websites.
A. H. Belo publishes The Dallas
Morning News, Texas' leading
newspaper and winner of nine Pulitzer Prizes; The Providence
Journal, the oldest continuously-published daily newspaper in
the United States and winner of
four Pulitzer Prizes; The Press-Enterprise (Riverside, CA), serving the Inland Southern
California region and winner of one Pulitzer Prize; and the
Denton Record-Chronicle. The Company publishes niche
publications targeting specific audiences, and its investments
and/or partnerships include Classified Ventures, owner of Cars.com,
and the Yahoo! Newspaper Consortium. A. H. Belo also owns and operates commercial
printing, distribution and direct mail service businesses.
Additional information is available at www.ahbelo.com or by
contacting Alison K. Engel, Senior
Vice President/Chief Financial Officer, at 214-977-2248.
Statements in this communication concerning A. H. Belo
Corporation's (the "Company's") business outlook or future economic
performance, anticipated profitability, revenues, expenses,
dividends, capital expenditures, investments, impairments, pension
plan contributions, real estate sales, future financings, and other
financial and non-financial items that are not historical facts,
are "forward-looking statements" as the term is defined under
applicable federal securities laws. Forward-looking statements are
subject to risks, uncertainties and other factors that could cause
actual results to differ materially from those statements.
Such risks, uncertainties and factors include, but are not
limited to, changes in capital market conditions and prospects, and
other factors such as changes in advertising demand and newsprint
prices; newspaper circulation trends and other circulation matters,
including changes in readership methods, patterns and demography,
and audits and related actions by the Audit Bureau of Circulations;
challenges implementing increased subscription pricing and new
pricing structures; challenges in achieving expense reduction
goals, and on schedule, and the resulting potential effects on
operations; technological changes; development of Internet
commerce; industry cycles; changes in pricing or other actions by
existing and new competitors and suppliers; labor relations;
regulatory, tax and legal changes; adoption of new accounting
standards or changes in existing accounting standards by the
Financial Accounting Standards Board or other accounting
standard-setting bodies or authorities; the effects of Company
acquisitions, dispositions, co-owned ventures, and
investments; pension plan matters; general economic conditions and
changes in interest rates; significant armed conflict; and other
factors beyond our control, as well as other risks described in
the Company's Annual Report on Form 10-K for the year
ended December 31, 2011, and other
public disclosures and filings with the Securities and Exchange
Commission.
SOURCE The Dallas Morning News