Advertising Agency Piston Creates the Dramatizer Digital Experience for Cars.com
February 05 2013 - 9:00AM
Marketwired
Cars.com has taken the drama out car shopping so to fill the void
there's The Dramatizer. The digital experience for Cars.com by
advertising agency Piston kicked off for the Super Bowl and gives
audiences the power to increase the drama of ordinary situations
with a click. The Dramatizer's robust media plan includes page
takeovers and other high impact units with ESPN, Yahoo News,
CBSSports.com, featured throughout 2013.
http://www.pistonagency.com/what-we-do/carscom-integrated-campaign-2013
The saying goes, "Tell me and I'll forget. Show me and I may
remember. Involve me and I'll understand." That's the driving force
behind the Cars.com The Dramatizer campaign from Piston. Piston,
digital agency of record for Cars.com for over four years, tapped
frequent collaborator Superfad as its production partner for the
original engagement's ever-intensifying storylines.
"We wanted to create a uniquely interactive and entertaining
campaign that rewards the audience for clicking while building the
Cars.com brand," explains David Schafer, Piston's Executive
Creative Director. "Placing the story in the hands of users,
viewers can add progressive drama to an otherwise benign scenario.
Each ad is like a mini movie. From the production by Superfad to
the collaboration with the leadership at Cars.com, this year's
creative is by far the most engaging and memorable to date."
Watching the Big Game with friends. A leisurely drive in the
country. Snorkeling near a reef. A sunny walk in the park. What
could go wrong? Plenty. The Dramatizer, what happens next is in
your hands. Get dramatic here:
http://www.pistonagency.com/what-we-do/carscom-integrated-campaign-2013
ABOUT PISTON: Piston has built its
reputation with national and international clients by delivering
campaigns that capture the hearts and minds of audiences through a
focus on commerce, culture and technology. Oakley, White
House/Black Label, Sunglass Hut, and Mitsubishi are just a few of
Piston's signature clients. For more on the company visit
www.pistonagency.com.
ABOUT CARS.COM Cars.com is an
award-winning online destination for car shoppers that offers
information from consumers and experts to help buyers formulate
opinions on what to buy, where to buy and how much to pay for a
car. Cars.com offers thousands of new and used vehicle listings,
consumer reviews, side-by-side comparison tools, photo galleries,
videos, unbiased editorial content and many other tools. Cars.com
puts millions of car buyers in control of their shopping process
with the information they need to make confident buying decisions.
Launched in June 1998, Cars.com is a division of Classified
Ventures LLC, which is owned by leading media companies, including
A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy
Company (NYSE: MNI), Tribune Company and The Washington Post
Company (NYSE: WPO).
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