CHICAGO, Feb. 28, 2014 /PRNewswire/ -- Cars.com, the
leading online resource for buying and selling new and used cars
and a comprehensive digital marketing resource for car dealerships
and manufacturers, estimated today that the average transaction
price (ATP) this month for light-vehicles in the United States was $29,520, down $362
(-1.2 percent) from January and $1,320 (-4.3 percent) from February 2013.
Additionally, Jesse Toprak, chief
analyst for Cars.com, announced that the average incentive this
month for light vehicles was $2,372,
down $11 (-0.5 percent) from January
and down $106 (-4.3 percent) from
February 2013.
"Strong sales of small, lower cost SUVs and decreased demand
within the large-truck segment contributed to another month of
declining transaction prices," said Toprak. "These are the lowest
incentive levels we've seen since October
2012, but as the weather warms in the coming weeks, we
expect both incentive spending and transaction prices to increase.
This growth will be fueled by mounting dealer inventory and rising
demand for high-priced vehicles, specifically within the luxury and
large-trucks segments."
Manufacturer
|
February
2014 Transaction
Price
|
January 2014
Transaction
Price
|
February
2013 Transaction
Price
|
Percent Change
February
2013 to
February
2014
|
Percent
Change
January 2014
to February
2014
|
Chrysler
Group
|
$30,382
|
$31,064
|
$29,474
|
3.1%
|
-2.2%
|
Ford
|
$31,694
|
$32,032
|
$32,486
|
-2.4%
|
-1.1%
|
GM
|
$33,515
|
$33,845
|
$32,763
|
2.3%
|
-1.0%
|
Honda
|
$26,018
|
$26,312
|
$27,286
|
-4.6%
|
-1.1%
|
Hyundai/Kia
|
$22,506
|
$22,476
|
$23,304
|
-3.4%
|
0.1%
|
Nissan
|
$24,647
|
$25,262
|
$25,506
|
-3.4%
|
-2.4%
|
Toyota
|
$28,025
|
$28,502
|
$29,486
|
-5.0%
|
-1.7%
|
Volkswagen
|
$35,718
|
$35,442
|
$34,421
|
3.8%
|
0.8%
|
Industry
|
$29,520
|
$29,882
|
$30,840
|
-4.3%
|
-1.2%
|
Manufacturer
|
February
2014
Incentives
|
January 2014
Incentives
|
February
2013
Incentives
|
Percent
Change
February
2013 to February
2014
|
Percent
Change
January 2014
to February
2014
|
Chrysler
Group
|
$2,764
|
$2,776
|
$3,292
|
-16.0%
|
-0.4%
|
Ford
|
$3,197
|
$3,264
|
$2,896
|
10.4%
|
-2.1%
|
GM
|
$2,849
|
$2,792
|
$3,376
|
-15.6%
|
2.0%
|
Honda
|
$1,756
|
$1,661
|
$1,218
|
44.2%
|
5.7%
|
Hyundai/Kia
|
$2,040
|
$1,945
|
$1,429
|
42.8%
|
4.9%
|
Nissan
|
$2,562
|
$2,359
|
$2,570
|
-0.3%
|
8.6%
|
Toyota
|
$1,878
|
$1,920
|
$1,587
|
18.3%
|
-2.2%
|
Volkswagen
|
$2,349
|
$2,098
|
$1,869
|
25.7%
|
12.0%
|
Industry
|
$2,372
|
$2,383
|
$2,478
|
-4.3%
|
-0.5%
|
ABOUT CARS.COM
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SOURCE Cars.com