A. H. Belo Launches Two New Divisions Offering Best-in-Breed Marketing Solutions to Local, Regional, National Businesses
October 31 2017 - 11:00AM
Business Wire
Move follows five-year program to build and
acquire highly specialized marketing services firms, from search
and social to programmatic and marketing automation
A. H. Belo Corporation (NYSE: AHC) today launched two new
marketing services divisions that aim to be premier providers in
their respective national and local markets, reflecting the
company’s continued innovation in the media and marketing services
space. The new business-to-business divisions are Belo + Company
(B+C), a full-service performance marketing agency with domain
expertise to serve clients both regionally and nationally, and Belo
Media Group (BMG), with unmatched consumer reach and depth in the
North Texas market.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171031005961/en/
A. H. Belo Chairman and CEO Jim Moroney
(Photo: Business Wire)
Together, these two new divisions give marketers a single source
that provides strategic, data-driven delivery of a wide array of
ROI-focused marketing and advertising solutions.
“This announcement represents the culmination of several years
of work to build out a best-in-class digital marketing services
organization and set it up to continue to compete in markets
nationwide,” said A. H. Belo Chairman and CEO Jim Moroney. “At the
same time, we are further resourcing our regional sales
organization so that it can serve its customers with all of the
digital marketing services offered by Belo + Company, while still
offering its customers our extensive regional audience reach and
access to the depth of data we have about these audiences.”
“Over the last five years,” continued Moroney, “as our reach
expanded nationally, we saw an opportunity to optimize our
organization so we could serve different types of customers,
partners and resellers. By reorganizing our services into these two
divisions, Belo + Company and Belo Media Group, we are now giving
both national and local businesses a single point of expertise
delivering innovative, integrated marketing solutions that help
them connect with customers and grow their companies.”
“What is truly unique here,” said Moroney, “is our expert,
in-house team that builds customized strategies and nimbly adjusts
them as needed, based on an understanding of each client’s
marketing goals, sophisticated data analysis and a silo-agnostic
approach.”
Belo + Company encompasses all A. H. Belo-owned marketing
solutions brands that serve clients nationwide with innovative,
precision marketing solutions and measurable return on investment.
These include Vertical Nerve (online advertising, search engine
optimization, digital analytics and website development), Speakeasy
(content marketing, reputation management and social media
management), Distribion (marketing automation and email marketing),
Connect (targeted display advertising) and MarketingFX (print and
promotional brokerage). Tim Storer, former CEO of Vertical
Nerve, Distribion and MarketingFX, is president of B+C.
“Marketing has become more complex than ever before, with the
proliferation of communications options – so it’s no wonder that
marketing executives are overwhelmed,” said Storer. “That’s why we
built Belo + Company, a unified, performance-based marketing
solutions agency using data and analytics to better understand and
engage target audiences across all marketing channels.”
Belo Media Group encompasses the print and digital
audiences of all A. H. Belo-owned properties serving the North
Texas market: The Dallas Morning News, DallasNews.com, GuideLive,
SportsDay, al Día, briefing and the CrowdSource events business.
BMG also offers the B+C digital and print services in the North
Texas market, resulting in 100 percent reach of DFW audiences.
Alison Draper, former president of CrowdSource, is president
of BMG, responsible for all advertising and sponsorship sales. BMG
replaces the division previously known as DMNMedia.
“Belo Media Group’s print, digital and experiential assets
deliver more local audience – and with a higher-precision level of
targeting – than any other media option in the North Texas market,”
said Draper. “Today, we have enhanced those offerings by leveraging
and offering streamlined access to the best-in-class marketing
services delivered by Belo + Company.”
Belo + Company will be working with other media companies to
provide a similar reseller relationship in additional major U.S.
markets.
Belo + Company will be located at Campbell Centre in Dallas,
while Belo Media Group will be based at the new Statler development
in downtown Dallas along with the rest of The Dallas Morning
News.
A. H. Belo Corporation (NYSE: AHC) is a leading regional news
and information publishing company and a media and marketing
technology company. AHC focuses on delivering news and information
in innovative ways to audiences with diverse interests and
lifestyles, and focuses on continually evolving and extending the
company’s media and marketing solutions offerings to a broad
spectrum of customers. For more information, visit www.ahbelo.com,
www.beloandco.com, or www.belomediagroup.com, or email
invest@ahbelo.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171031005961/en/
Cooksey CommunicationsColby Walton, 972-580-0662
x23colby@cookseypr.com
A H Belo (NYSE:AHC)
Historical Stock Chart
From Jun 2024 to Jul 2024
A H Belo (NYSE:AHC)
Historical Stock Chart
From Jul 2023 to Jul 2024