SEATTLE, March 16, 2018 /PRNewswire/ -- To give guests
more of what they love, Alaska Airlines is investing in the First
Class experience with West Coast-inspired upgrades.
A flavorful new First Class menu will start flying this week,
while new thoughtful product extras will be introduced throughout
2018. The new menu features fresh, local ingredients paired with
seasonal favorites. Think strawberry-lime smoothie shots, an
avocado bacon omelet, or a flank steak salad with green papaya,
mint and lime wedges. All menus will have a vegetarian option
available.
"We're always looking to create warm, welcoming experiences for
our guests," said Andrew Harrison,
executive vice president and chief commercial officer of Alaska
Airlines. "By drawing inspiration from both Alaska and Virgin America, we're building a
premium experience that offers a signature West Coast vibe, great
value, and genuine caring service. This is all part of creating an
airline people love."
Here's what First Class flyers across all fleet types will start
to see in the months ahead:
Fresh, local menu selections
- Seasonal menus. Dig into all new meals on flights over
675 miles. Guests will pick from fresh, healthy options including
salads and protein plates. Taking inspiration from our Signature
Fruit & Cheese Platter, on most flights under 675 miles, guests
will be offered a fresh snack – like a chipotle or edamame hummus
plate with whole wheat pita and veggies. To ensure preferred
choices are available and to reduce waste, meals can now be
reserved on the Alaska app before
travel on many of our longest flights, with more on the way.
- Local delights. Relish in West Coast treats including
Nancy's Fancy gelatos and Sweet Lady Jane brownies from
California, and Chuckanut
cheesecakes and Seattle Chocolate truffles from Washington.
- Wine, brews and specialty beverages. Sip the best from
up-and-coming West Coast wineries and microbreweries. Wake up to
smoothie shots and a variety of full-leaf teas. Starting this
summer, a new winemaker program will introduce guests to unique
selections that rotate on a regular basis.
- Signature service. Guests can look forward to continuing
to receive Alaska's genuine caring
service throughout their journey. On board, a refreshed dining
concept will launch later this year with a focus on meeting
individual guest preferences around rest, relaxation and
productivity.
Thoughtful product extras
- Inflight amenities. Settle in with a cozy quilted throw
and entertainment tablet on longer flights. The quilted throw will
roll out during spring while new larger tablets will arrive later
this year.
- Elevated serviceware. To complement our new menus,
guests can look forward to dining on one-of-a-kind
Schönwald serving pieces inspired by Virgin America. The
stylish and functional collection brings to life the fresh
ingredients on offer. Alaska will
continue to individually plate each meal on board to better
accommodate guest preferences and dietary restrictions.
- Custom seats and interiors. Recline and relax with a
footrest, tablet holder, increased cushioning and thoughtful new
design details. Refreshed cabin interiors will debut this fall with
nearly half the mainline fleet retrofitted by the end of 2019.
- Reimagined lounges. Picture a living room with a
barista. We're unveiling upgrades soon at John F. Kennedy
International Airport in New York
and at Seattle-Tacoma International Airport. The JFK Lounge opens
in April and a new flagship 15,000-square-foot Seattle lounge is scheduled to open in 2019.
Alaska continues to be the only
domestic airline providing all paid First Class guests with
complimentary access to airport lounges.
With the most generous upgrade policy in the industry, Mileage
Plan elite members can regularly expect to enjoy our newly enhanced
First Class service.
Alaska Airlines, together with Virgin America and its regional
partners, flies 44 million guests a year to more than 115
destinations with an average of 1,200 daily flights across
the United States and to
Mexico, Canada and Costa
Rica. With Alaska and
Alaska Global Partners, guests can earn and redeem miles on flights
to more than 900 destinations worldwide. Alaska Airlines ranked
"Highest in Customer Satisfaction Among Traditional Carriers in
North America" in the J.D. Power
North America Satisfaction Study for 10 consecutive years from 2008
to 2017. Learn more about Alaska's
award-winning service at newsroom.alaskaair.com and
blog.alaskaair.com. Alaska Airlines, Virgin America and Horizon Air
are subsidiaries of Alaska Air Group (NYSE: ALK).
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SOURCE Alaska Airlines
