SEATTLE, May 30, 2018 /PRNewswire/ -- For the
11th year in a row, Alaska Airlines is proud to be
recognized as the highest ranked airline in customer satisfaction
among traditional carriers in the J.D. Power 2018 North
America Airline Satisfaction Study.
"To earn this award for 11 years is a fantastic tribute to our
people, especially as we worked to integrate two airlines," said
Alaska Airlines CEO Brad Tilden. "On
behalf of the entire leadership team, I would like to thank all
23,400 Alaska and Horizon
employees and our partners for their incredible dedication to our
guests, and for consistently providing amazing, kind hearted
service."
The study is based on 11,508 responses. It measures the
satisfaction of business and leisure travelers who flew a
major North America carrier between April
2017 and March 2018. Alaska won among traditional airlines with an
overall score of 775, up 10 points from 2017, and highest of any
traditional airline across five categories, including aircraft;
cost and fees; boarding/deplaning/baggage; flight crew; and
check-in.
Alaska Airlines improved its scores in every category compared
to last year, with significant improvement in the aircraft
category, which includes condition of the aircraft, comfort, leg
room and storage. Over the last year, Alaska invested in updates to the guest
experience including completing the rollout of Premium Class to
Boeing 737-800, 900 and 900ER fleets. Guests flying Premium Class
receive more legroom, early boarding, a complimentary snack and
drinks. In the past year, Alaska Airlines also added 15 spacious,
three-class cabin E175s to its fleet. The airline is constantly
making investments in the guest experience with the addition of
high speed satellite connectivity, more free movies and TV content,
new First Class and main cabin menu items, new craft beers and
local wines selections, and coming later this summer, a new lounge
experience, which includes an on-site barista.
"While awards are a great way to differentiate ourselves from
others, our purpose remains – creating an airline people love –
ranking number one in this study is a fantastic reminder that we
are moving in the right direction," said Tilden.
The J.D. Power ranking comes as the airline moves into its final
stages of its integration with Virgin America. The integration is
more than 75 percent complete after having moved to one airport
brand, website, mobile app and call center in late April.
Read the official J.D. Power release
at www.jdpower.com.
This year Alaska was also
ranked the #1 airline in the U.S by the Points Guy, Best U.S.
Airline by Money Magazine, Mileage Plan best by Flyer Talk and Top
in Airline Quality Rating for the second year in a year in a
row.
Editor's note: Download new, high-definition b-roll
and photos at https://newsroom.alaskaair.com/multimedia.
Alaska Airlines and its regional partners fly 44 million guests
a year to more than 115 destinations with an average of 1,200 daily
flights across the United States
and to Mexico, Canada and Costa
Rica. With Alaska and
Alaska Global Partners, guests can earn and redeem miles on flights
to more than 900 destinations worldwide. Alaska Airlines ranked
"Highest in Customer Satisfaction Among Traditional Carriers
in North America" in the J.D. Power North America Airline
Satisfaction Study for 11 consecutive years from 2008 to
2018. Learn about Alaska's
award-winning service at newsroom.alaskaair.com and
blog.alaskaair.com. Alaska Airlines and Horizon Air are
subsidiaries of Alaska Air Group (NYSE: ALK).
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SOURCE Alaska Airlines
