FORM 3
        
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

SPRAGUE JOSEPH A
2. Date of Event Requiring Statement (MM/DD/YYYY)
11/6/2019 

3. Issuer Name and Ticker or Trading Symbol

ALASKA AIR GROUP, INC. [ALK]
(Last)        (First)        (Middle)

C/O ALASKA AIRLINES, INC., 19300 INTERNATIONAL BLVD
4. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                          _____ 10% Owner
___X___ Officer (give title below)        _____ Other (specify below)
PRESIDENT-HORIZON AIR /
(Street)

SEATTLE, WA 98188      

(City)              (State)              (Zip)
5. If Amendment, Date Original Filed(MM/DD/YYYY)
 

6. Individual or Joint/Group Filing(Check Applicable Line)

_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1.Title of Security
(Instr. 4)
2. Amount of Securities Beneficially Owned
(Instr. 4)
3. Ownership Form: Direct (D) or Indirect (I)
(Instr. 5)
4. Nature of Indirect Beneficial Ownership
(Instr. 5)
COMMON STOCK 401(K) (1)7049 I ESOP TRUST 
COMMON STOCK 12857 D  

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 4)
2. Date Exercisable and Expiration Date
(MM/DD/YYYY)
3. Title and Amount of Securities Underlying Derivative Security
(Instr. 4)
4. Conversion or Exercise Price of Derivative Security5. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 5)
6. Nature of Indirect Beneficial Ownership
(Instr. 5)
Date ExercisableExpiration DateTitleAmount or Number of Shares
EMPLOYEE STOCK OPTION (RT TO BUY) 2/11/2017 (2)2/11/2023 COMMON STOCK 1380 $24.4 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 2/11/2018 (2)2/11/2024 COMMON STOCK 3190 $38.755 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 5/12/2018 (2)5/12/2024 COMMON STOCK 1410 $48.945 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 2/10/2019 (2)2/10/2025 COMMON STOCK 2648 $65.37 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 2/9/2020 (3)2/9/2026 COMMON STOCK 4190 $65.63 D  
EMPLOYEE STOCK OPTION (RT TO BUY) 2/14/2020 (4)2/14/2027 COMMON STOCK 2542 $96.3 D  

Explanation of Responses:
(1) COMMON SHARES HELD IN THE ALASKA AIR GROUP, INC. EMPLOYEE STOCK OWNERSHIP 401(K) PLAN TRUST AS OF 11/06/2019.
(2) OPTIONS VESTED IN 25% INCREMENTS ANNUALLY FROM DATE OF GRANT; OPTIONS ARE NOW FULLY EXERCISABLE.
(3) OPTIONS VESTED IN 25% INCREMENTS ANNUALLY FROM DATE OF GRANT; 1048 OF THESE OUTSTANDING OPTIONS WILL VEST ON 02/09/2020 AND 3142 OF THE OPTIONS ARE FULLY VESTED.
(4) OPTIONS VESTED IN 25% INCREMENTS ANNUALLY FROM DATE OF GRANT; 847 OF THE OUTSTANDING OPTIONS WILL VEST ON 02/14/2020 AND 1695 OF THE OPTIONS ARE FULLY VESTED.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director10% OwnerOfficerOther
SPRAGUE JOSEPH A
C/O ALASKA AIRLINES, INC.
19300 INTERNATIONAL BLVD
SEATTLE, WA 98188


PRESIDENT-HORIZON AIR

Signatures
JEANNE E. GAMMON (ATTORNEY IN FACT FOR JOSEPH A. SPRAGUE)11/12/2019
**Signature of Reporting PersonDate

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