SOUTHLAKE, Texas, July 29, 2021 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), the leading software and
technology provider that powers the global travel industry, today
announced the renewal and expansion of its SabreSonic passenger
service system (PSS) agreement with Alaska
Airlines, the fifth largest airline in the U.S.
In addition to the renewal of SabreSonic and Intelligence
Exchange, the expanded agreement includes Sabre's Dynamic
Availability and Group Optimizer products. The adoption of
these products can help Alaska Airlines move toward a more flexible
and modern environment, while driving operational efficiencies.
"Alaska Airlines is delighted to build on our existing agreement
with Sabre, our trusted and long-term technology partner," said
Andrew Harrison, Chief Commercial Officer of Alaska
Airlines. "It is especially important right now to have the most
robust, agile and advanced technology solutions possible to propel
our business into the future. As travel starts to show improvement
after a challenging year, we are now very much focused on driving
revenue and growth. Our extended technology partnership with Sabre
will support us in this goal, in addition to help us enhance
productivity and enable our award-winning service."
The new agreement now includes Sabre's Dynamic Availability –
which will help Alaska earn
incremental revenue by enabling the airline to proactively respond
to ever-changing travel conditions with optimized pricing – and
Sabre's Group Optimizer, which will help Alaska optimize the processes for managing
group reservations, an area difficult for many airlines to
streamline today.
Alaska will continue to
leverage SabreSonic PSS and Sabre Intelligence Exchange.
SabreSonic is designed to automate sales and service, helping
airlines to maximize revenue opportunities and create efficient
airport experiences for travelers. Sabre's Intelligence
Exchange will continue to help optimize Alaska's passenger experience and operations,
as Alaska focuses on innovating
the guest experience. This allows the airline to gain better
insights to make more informed business decisions in real time.
Founded in 1932 as McGee Airways, Alaska Airlines has been
ranked by J. D. Power and Associates as having the highest customer
satisfaction of the traditional airlines for twelve consecutive
years. Headquartered in SeaTac,
Washington, the carrier operates a large domestic route
network, primarily focused on connecting from the Pacific
Northwest, West Coast, and Alaska
to over one hundred destinations in the contiguous United States, Hawaii, Canada, Costa
Rica, and Mexico.
On March 31, Alaska Airlines
became a new member of the oneworld alliance, which transforms the
airline into a global carrier. Throughout this transition, Sabre
partnered with Alaska to ensure
system connectivity and fare class alignment with its new alliance
partners to provide a seamless travel experience for their guests.
Sabre will continue to support Alaska's growth as a new member of the
oneworld alliance with its technology solutions.
"We're thrilled to be able to further expand our
already valued and long-standing relationship with Alaska
Airlines," said Roshan Mendis, chief
commercial officer for Sabre Travel Solutions. "Today's
announcement demonstrates our deep commitment of
providing airlines with industry-leading technology that
brings broader possibilities and insightful information about their
guests, so they can personalize their offerings and succeed in this
ever-evolving industry."
Sabre's robust travel platform and secure solutions provide the
technology on which airlines, agencies and hoteliers rely. The
company is committed to continue to accelerate innovation in the
travel industry. Its multi-year tech transformation will provide
the agility, scalability and stability needed to modernize the
travel experience, another step toward Sabre's vision to create a
new marketplace for personalized travel.
About Sabre Corporation
Sabre Corporation is a leading
software and technology company that powers the global travel
industry, serving a wide range of travel companies including
airlines, hoteliers, travel agencies and other suppliers. The
company provides retailing, distribution and fulfilment solutions
that help its customers operate more efficiently, drive revenue and
offer personalized traveler experiences. Through its leading travel
marketplace, Sabre connects travel suppliers with buyers from
around the globe. Sabre's technology platform manages more than
$260B worth of global travel spend
annually. Headquartered in Southlake,
Texas, USA, Sabre serves customers in more than 160
countries around the world. For more information
visit www.sabre.com.
About Alaska Airlines
Alaska Airlines and its regional
partners serve more than 120 destinations across the United
States and to Mexico, Canada and Costa
Rica. The airline emphasizes Next-Level Care for its
guests, along with providing low fares, award-winning customer
service and sustainability efforts. On March 31,
2021, Alaska became the 14th member
of oneworld. With the global alliance and Alaska Airlines'
additional partners, guests can travel to more than 1,000
destinations on more than 20 airlines while earning and redeeming
miles on flights to locations around the world. Learn more
about Alaska at newsroom.alaskaair.com and blog.alaskaair.com.
Alaska Airlines and Horizon Air are subsidiaries of Alaska Air
Group (NYSE: ALK).
SABR-F
Media Contacts:
Kristin
Hays
kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
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SOURCE Sabre Corporation
