LUXEMBOURG, Feb. 27,
2023 /PRNewswire/ -- Ardagh Metal
Packaging (AMP) is delighted to announce it has acquired a
majority share in innovative digital can printers NOMOQ, in a move
that extends AMP's industry-leading support of newcomers to the
beverage market. The Switzerland-based start-up, founded in
2021, promises beautifully printed cans with short lead times and
"NO Minimum Order Quantity" – hence
the name. Their extreme versatility and customer-centric
proposition allows beverage companies of every size to flex their
creativity and produce stunning packs with almost limitless colour
options and photorealistic graphics.
NOMOQ is the latest super-agile innovator to be welcomed under
the AMP umbrella. AMP's acquisition in 2021 of Quebec-based Hart Print saw AMP enhance its
digital print offering to emerging customers in the North American
market, and with AMP's investment in a majority stake in NOMOQ, it
provides the platform to roll out access to the same cutting-edge
print technology to all of its European customers. As well as
supporting fast-growing market entrants, NOMOQ's superb flexibility
also enables larger producers to trial new products, implement
short-term event-based marketing campaigns, or run special editions
with no obstacles on batch size.
Cans have outstanding consumer appeal, being convenient,
lightweight, shatterproof, and infinitely recyclable. With a higher
proportion of new European beverages now launched in cans, drinks
producers are increasingly recognising their exceptional potential
for brand-building thanks to the sheer range of customisation
options. NOMOQ's passion is making cans into stand-out "works of
art", through a graphical capacity that encompasses millions of
colours and shades, and several eye-catching finishes: matte,
glossy or selective gloss.
Oliver Graham, CEO of Ardagh
Metal Packaging, said: "This latest step in our investment
programme is a perfect fit for us, especially following the
successful integration of Hart Print in North America which encouraged us to seek a
similar model in Europe. NOMOQ's
offer is innovative, customer-centric, and extraordinarily flexible
– areas in which AMP has established a great reputation. Their
dedication to creating outstanding packaging for customers of all
sizes will enhance our ability to serve early-growth customers in
the European market and extend our offering to established
customers too."
Peter Stein, Founder and CEO of
NOMOQ AG, said: "We are excited to team up with AMP, a company
which shares our focus on customer experience and innovation. Our
ambition since day one has been to help create compelling and
unique packaging for all, and to make it easy for customers to
transform the sustainable and functional beverage can into an
ingenious creative canvas even at the smallest batch sizes while
delivering highest product quality. With the help of AMP's
unrivalled expertise and global reach we can now take our mission
to the next level."
Notes to the editor
Ardagh Metal Packaging (NYSE: AMBP) is a leading supplier
of sustainable and infinitely recyclable beverage cans globally.
Ardagh Metal Packaging operates 24 production facilities in nine
countries, employing more than 5,000 people with sales of
approximately $4.1bn.
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SOURCE Ardagh Metal Packaging S.A.